How effective is the
combination of your main
product and ancillary task?
The Aim
•
The aim of this task was to create 3 products – a
music video, a digipak and a magazine advert that
worked well ...
Ancillary Products
•
For the digipak cover, I chose have my
artist to be sat down against a tree in
grass with her guitar....
Ancillary Products
•
For the inner booklet page and spine of my
digipak, I again used grass and outside as my
location to ...
Ancillary Products
• For the CD disc, I used an image of the
artist’s mouth. The use of lips connotes
femininity and the r...
Ancillary Products
•
For the back page of my digipak I have
used an image of the artist stood on a
hill in the sun with he...
Ancillary Products
•
On my magazine advert, I have used
the image from my digipak front
page to provide a link between it ...
Video - Representation
•
One thing that I have tried to keep the
same between the ancillary products and
the video is the ...
Video - Mise-en-scene
•
With the mise-en-scene of my video, I have tried
to appeal to my target audience of teenage girls
...
Video - Shots
•
Throughout my video I have tried to
use a range of different shot types to
add to the verisimilitude of th...
•
Overall I think that both my video and
ancillary products came out well as they came
out the way I wanted them too and g...
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How effective is the combination of your main product and ancillary tasks?

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How effective is the combination of your main product and ancillary tasks?

  1. 1. How effective is the combination of your main product and ancillary task?
  2. 2. The Aim • The aim of this task was to create 3 products – a music video, a digipak and a magazine advert that worked well together to promote my artist by establishing a uniting link between the three products. • I spent a lot of time researching into the products that belong to the same genre I picked so I could make decisions on how to create the products so they would look professional and believable and would appeal to the target audience.
  3. 3. Ancillary Products • For the digipak cover, I chose have my artist to be sat down against a tree in grass with her guitar. This is to symbolise the country roots of her music and the naturist aspects of it. • I chose to have my artist wear a loose spotty dress with frequent red spots on it, this gives the artist an innocent portrayal and the red spots link in with my frequent use of the colour red throughout my products.
  4. 4. Ancillary Products • For the inner booklet page and spine of my digipak, I again used grass and outside as my location to carry on with the nature theme that links to the artist’s country music roots. • I have used an image of a couple holding hands as this connotes love and relationships which is the topic of the track. • I have inserted lyrics of the track to appeal to the audience as they are recognisable to them, I chose to use the colour white for this to act as a contrast against the black sleeve of one of the couple. • I have again incorporated the colour red at the bottom of the booklet page with the use of a link for the audience to explore the artist more. I have also used red for the font on the spine to continue on the recurring them and it contrasts well against the grass and even matches the colour of the record label’s logo.
  5. 5. Ancillary Products • For the CD disc, I used an image of the artist’s mouth. The use of lips connotes femininity and the red lipstick that the artist is wearing again adds to the recurring colour of red. • I added a copyright logo at the bottom of the disc to make it look more believable and professional, I again used the colour red for the font of this to carry on the symbol red. • The reason I chose red is because it connotes love and passion which is a main topic of the track itself.
  6. 6. Ancillary Products • For the back page of my digipak I have used an image of the artist stood on a hill in the sun with her guitar leant against her. The imagery of the grass and sky with the sun shining on the artist again connotes the idea of nature. • For the track list and copyright section and website link I have again used the colour red which shows continuity throughout my digipak. • I have added a barcode, record label logos and a copyright notice to make the page look more realistic.
  7. 7. Ancillary Products • On my magazine advert, I have used the image from my digipak front page to provide a link between it and the advert. • I have used a bold, large and red font to show the artist’s name and the title of the CD to catch the audience’s eye and continues on with the red symbolism. • I added quotes from critics on the image to make the advert look more believable, I used white for this to provide a contrast against the background and because I have used white before. • I have also used the colour black on the advert to contrast against the white background on the bottom of the advert so it is easy to read and clear to see.
  8. 8. Video - Representation • One thing that I have tried to keep the same between the ancillary products and the video is the innocent, youthful appearance of the actress both through her clothing and acting through body language and facial expressions. Here she is wearing a modest dress and is behaving like a regular performer on this stage – there is no voyeurism like Andrew Goodwin includes in his conventions of music videos and Laura Mulvey talks about in her ‘male gaze’ theory. • I wanted the video to happy, feel-good theme to it so my actress’s facial expressions portray her to be constantly happy such as the close up here, she is smiling whilst performing.
  9. 9. Video - Mise-en-scene • With the mise-en-scene of my video, I have tried to appeal to my target audience of teenage girls by showing locations and objects that they would commonly see and can relate to. An example is the main location of my video, a normal home. With the majority of the footage being filmed in a stereotypical girl’s bedroom. • The clothing of both my actors are that of normal teenagers, this was important to me to keep the story of a normal teenage relationship believable. • Throughout the video I try to show items that connote a stereotypical teenage girl such as candles, make up and hair products being able to be seen in the background of several shots and the inclusion of the girly, pink wallpaper in the bedroom as one of my main backgrounds for the performance shots. • The lighting of this video is usually natural daylight as it was bright and sunny the day I filmed, this is to carry on with the happy, feel- good theme that I wanted to achieve with this video. The only lighting I have used was during the green screen aspects of the video so my actress can be seen clearly.
  10. 10. Video - Shots • Throughout my video I have tried to use a range of different shot types to add to the verisimilitude of the video and to keep the video interesting for the audience. Examples of shots I have used are: long shots, mid shots, close up, over the shoulder shots, extreme close ups, zooming and panning. • A few times during the video I have edited shots to the beat of the track, an example being during the chorus “stay, stay, stay” this is the give the video an original aspect and to also include one of Goodwin’s key music video conventions.
  11. 11. • Overall I think that both my video and ancillary products came out well as they came out the way I wanted them too and give off the theme and message that I wanted them to. • I think that my ancillary products do a really good job of advertising the video and I think that the combination of both the ancillary products with the video do a great job of promoting and representing the artist in the way that I wanted to in order to appeal to my target audience.

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