The document evaluates the coherence and branding of a promotional package for a pop rock band. It discusses the use of blue and green colors in the print work and video to make the band stand out while still relating to feelings of sadness. Bright but not overpowering lighting is used to focus on band members' performances. Costumes of t-shirts and jeans were chosen to relate to the target audience and genre conventions. The main theme portrayed is being happy even when facing difficulties, shown through color scheme, strong postures, and adjustments to print work images.

1. Evaluation question 2
By Peter Lockett

2. Is the product coherent?
• With my product I wanted to make sure that I
was able to make a good quality but as well as
this that the whole promotional package was
very well branded and is good at drawing the
audience in to promote the band.

3. House style/Theme
• The colours have picked for my print work and video were a mixture of
blue and green. This was chosen because we wanted it to stand out from
the rest of the crowd and draw the customers into the product. Also
because if you think about someone being upset or feeling down then this
can link to the blue because someone will say they feel blue. Also with this
it is relevant because it is a pop rock band and they want to stand out
from the crowd which is the look we went for. Also as you can see during
the video we use green led lights to try and make the star itself stand out
from the rest of the band.

4. Font
• These were the two many fonts I used in my print
work:
• With the use of the two fonts it means that I will be able to make
sure that the band name and album are standing out from the rest.
But the other font is very simple and will keep the reader engaged. I
chose these fonts as well because they are like my genre research
as they are not too in your face but are enough to stand out from
the rest as they are similar to many pop rock fonts I found from my
research such as the paramore print work.

5. Lighting
• The lighting in our music video is primarily bright but not so
bright it is in your face. With this it means that everyone can
focus on the band well they are performing. Also during the
solo part where the singer is on the screen by herself she has
a back light which is LED lights so they draw the attention on
to the singer herself. This is great for building an image for the
band and from my research I found that one of the videos did
also use the LED lights to draw in the audience as that is the
first thing I noticed and it made them stand out.

6. Props and costumes
• When we come up with the ideas for the costumes we
decided that it was best to be as normal as possible so
we could relate to our target audience. And we done
this because it meant that they didn’t feel undermined
during the film. The idea of our costumes was to look
like we belonged to the teenager young adult style of
cloths with the t-shirts and jeans. Also when I carried
out my research I found that a lot of the genre wear
just t-shirts and jeans and this meant that we were also
staying with the genre characteristics.

7. Visual themes
• The main theme of our music video was to be
happy even when things go wrong and this was
portrayed thought the use the colour scheme but
also thought the strong postures we used well
taking our pictures for the print work. Also
because of this I had to add some brightness and
contrast to make them pop a little better as they
were a little dark. But from the feedback I got
everyone was happy with the theme I gave.