6. Through audience research, we found that our main target audience would be
aimed towards males (demographic E) because of the fighting and scenes of
violence that would be within our trailer.This influenced our decision to cast
our protagonist role to a male because it would be relatable for the
stereotypical male view of the main character being a ‘strong, brave, heroic
man’. However, we also noticed that the sci-fi sub-genre of the technical side to
our film concept would appeal towards the demographic B, which is known to
be predominantly female. Our survey also highlighted that females took an
interest in the ‘global populations’ themes of our film concept too, which led us
to make the decision to cast the rest of our important characters as intellectual
females in order to appeal to this market too.As this demographic consists of
intellectuals, we decided to subvert from the stereotypical view of our female
characters being ‘dumb’ and a ‘damsel in distress’, and instead make them our
lead scientists in the storyline. Additionally, from this feedback we knew that
we would ensure our trailer not only featured blood, gore and violence , but
also featured scientific, medical and diseased aspects to it too.This would
ensure that we appeal both sides of the market we are targeting towards.
7.
8. “A well thought out
idea and storyline, I
can see it working
out well”
“I like the illustrations
used and there is a good
use of shots, e.g. Zombie
knocking over the
camera.”
“Brilliant, it sounds
like a solid idea and
great illustrations.”
“Maybe you could
add in a survivors
shot at the end?”
“Love the idea, try and
add in more zombie
shots, e.g. people
running away from them
and getting attacked”
“Great concept, maybe in
the script you could
develop your conference
scene or add in a vlog by
mason of the progress?
“Show the protagonist
more otherwise the
audience wont know
who it is.”
9. The feedback for our storyboard was also
very helpful in shaping our production into
the final product it is now.This audience
feedback helped us to make decisions on
adding a lot more scenes featuring our
protagonist Dr Mason Cooper because
they felt that we needed to make it more
clear to the audience who our main
character really is.We added a lot of shots
of Mason Cooper in distress after the vlog
scene and also violent scenes of him
directly attacking a zombie.We further
took the respondents’ advice on featuring
survivor shots in the middle of our trailer in
the wilderness and also a suspense shot of
Mason Cooper to create a sense of shock
of what happened to the protagonist near
the ending.
10.
11. “I prefer the metallic
looking font, since I
think they best fit
with your genre”
“I like the metallic fonts
but they remind me too
much of gladiator film
title.”
“I think the metallic fonts
would work the best as I don’t
think the other fonts would fit
with the genre.Why don’t you
look at I am legend poster for
inspiration?”
“In my opinion I think that the
coloured fonts don’t fit with
the genre. I think you could add
maybe red in the title to reflect
death and the zombies>”
“I like how the font
looks like its
deteriorating as it
nicely links to you
genre
“I think the title
would still work
without the zombie
hand on it.”
“Maybe try and look at
other films that are a
similar genre to yours and
use their title as
inspiration”
15. “Love the idea of
the hand
grabbing the
character”
“Could you maybe
have a full image
instead of half
him?”
“I like the picture on the
magazine but maybe
you could take a
different one so it’s not
similar to the poster?”
“Great use of synergy
of the picture
between the poster
and magazine.”
“I Like how you
changed the colour
of the title on the
magazine”
“Have you tried looking at
other posters and
magazine to see how they
have laid them out?”
19. “I like the music used
as the action kicks in
as it reflects the fast
paced shots.”
“Have you looked at
other trailers for
ideas on how to
structure it?”
“I feel like the shots
at the beginning
could be much
quicker since they are
a bit drawn out.” “Could you add in a
shot of a zombie
transformation using
a silhouette maybe?”
“Maybe add
something dramatic
at the end of the
trailer?”
“I like the variety of shot
you have and I think that
you could even be more
creative with some of
them.”
“Survivor shots?”
“Love the zombie
shots, could you add
more?”
