Click Rain President Paul Ten Haken speaks to an audience of 325+ at the Trendigital Summit in Sioux Falls, SD regarding the digital marketing trends that will surface in 2015.

1. Digital in 2015:
The year of the…
Paul Ten Haken
Click Rain
@paultenhaken

3. Paul Ten Haken
Husband & Father
Digital Marketer
Mission Trip Leader
Technology Evangelist
Minnesota Sports Fan
Obstacle Course Racer
Author
Entrepreneur
Sioux Falls #1 Fan

4. orA look back at 2014

5. Digital Ad
Personalization
Gets Real

7. To promote its NX model, Lexus has created over
1,000 unique video ads, and will target them to
niche audiences across Facebook using the
social network’s data and ad-targeting tools.

8. Search Will Reign

13. Instore/Digital
Convergence

15. Facebook to begin testing a service called “Places
Tips” to deliver information about shops and
landmarks to users who are nearby, in part by
using localized transmitters known as “beacons.”
January 2015

19. An Intense Focus
on Mobile

22. 336 Google Analytics profiles, 73+ million visits

23. The Internet of Things
will become a thing

26. IoT at CES 2015

27. “There will be so many IP
addresses … so many devices,
sensors, things that you are
wearing, things that you are
interacting with that you won’t
even sense it. It [the internet]
will be part of your presence all
the time. Imagine you walk into a
room, and the room is dynamic.
And with your permission, you are
interacting with the things going
on in the room.”
Google Chairman and ex-CEO,
Eric Schmidt

28. Wearables

33. Wearables and MC10

35. Native Advertising

38. Seven Digital Trends
To Watch In 2015

39. 1. Web Video Moves From Neat to Necessary

41. Over the past year, the number of video posts per person has
increased 75% globally.
Globally, the amount of video from people and brands in News
Feed has increased 3.6x year over year.
On average, more than 50% of people who come back to
Facebook every day in the US watch at least one video every
day.
65% of these video views on Facebook are happening on
mobile.

45. 2. The Multi-Screen
Experience
Matures

48. 3. Wearables Meet
Marketing

49. Wearables Meet Marketing Through…
1) Just-In-Time” Notifications

50. Wearables Meet Marketing Through…
2) Experiences

51. Wearables Meet Marketing Through…
3) Responsive Design (or, user controlled design?)

52. 4. Organic Reach
in Social Dries Up
(We’re talking to you, Facebook)

55. Arranging tweets based on time “isn’t the most relevant
experience for the user,” Twitter CFO Anthony Noto said at
the Citi Global Technology Conference in New York this past
Fall.
The solution: “An algorithm that delivers the depth and
breadth of the content we have on a specific topic and then
eventually as it relates to people.”

57. 5. Facebook Will Hammer On Engagement

63. 6. Digital Budgets
Get Respect

64. Source: Gartner’s CMO Spend Report, a survey of 315 marketing decision makers representing
organizations with more than $500 million in annual revenue.
68% of organizations have a
separate digital marketing
budget — it averages a
quarter of the total marketing
budget

66. Source: Gartner’s CMO Spend Report, a survey of 315 marketing decision makers representing
organizations with more than $500 million in annual revenue.
Two-thirds of companies are
funding digital marketing via
reinvestment of existing
marketing budgets.

68. Digital initiatives need to make up
35-40% of a 2015 marketing budget.

69. 7. Advertising Hypernichification*
(*without being annoying)

74. 2015 will be about…
• Internet of Things
• Wearables
• Mobile Marketing
• Web Video
• Flat Facebook
• 35%+ Digital Marketing Budgets
• Ads Getting Even Smarter

75. BONUS!

76. 2015, the end of Foursquare

77. 2015, the end of Blackberry

78. 2015, the end of your mom
not on Snapchat

79. Digital in 2015:
The year of the…
Paul Ten Haken
Click Rain
@paultenhaken