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Are Audiences Abandoning The Web As Their Primary Channel For Finding Great Content, Digiday Brand Summit, April 25th, 2016

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Andries de Villiers's presentation from the Digiday Brand Summit in Key Biscayne, Florida on April 25th, 2016

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Are Audiences Abandoning The Web As Their Primary Channel For Finding Great Content, Digiday Brand Summit, April 25th, 2016

  1. 1. | ANDRIES DE VILLIERS| ANDRIES DE VILLIERS 1 ARE AUDIENCES ABANDONING THE WEB?
  2. 2. | ANDRIES DE VILLIERS DIGIDAY BRAND SUMMIT 2016 If You’re On The Web, You’ve Seen Outbrain 2
  3. 3. | ANDRIES DE VILLIERS Source: Business Insider DIGIDAY BRAND SUMMIT 2016 It’s a Mobile World 3 2008 2015 42% ON DESKTOP 51% ON MOBILE 80% ON DESKTOP 12% ON MOBILE TIME SPENT PER DAY WITH DIGITAL MEDIA IN 2015 50%of content consumption in the Outbrain network occurred on mobile devices THIS TREND IS REFLECTED IN OUTBRAIN DATA…
  4. 4. | ANDRIES DE VILLIERS Source: Business Insider DIGIDAY BRAND SUMMIT 2016 People Spend Most of Their Time on Mobile Apps, Not Web 4 2013 TOTAL TIME: 2 hrs, 38 mins 80% IN APPS 20% ON WEB HOW AMERICANS SPENT THEIR TIME ON MOBILE DEVICES (PER DAY) 2015 TOTAL TIME: 3 hrs, 40 mins 90% IN APPS 10% ON WEB
  5. 5. | ANDRIES DE VILLIERS Source: BI Intelligence DIGIDAY BRAND SUMMIT 2016 Messaging Is Overtaking Social Media on Mobile 5 MO B IL E U S AGE O N ME S SANGE R APPS *236MINUTES/USERS/MONTH Q 1 2 0 1 1 Q 3 2 0 1 5 350MILLIONS TOP 4 SOCIAL NETWORKING APPS TOP 4 MESSAGING APPS TELEGR AM KIK * V IBER S LACK WHATS APP MES S ENGER
  6. 6. | ANDRIES DE VILLIERS 6
  7. 7. | ANDRIES DE VILLIERS THANK YOU 7

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