SlideShare a Scribd company logo

Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013

•
•
Pam Moore
Pam Moore

You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.

BusinessTechnology
1 of 43
Download to read offline
Pam  Moore   CEO  /  Founder   Marke2ng  Nutz   YOU  are   the     media!     Keynote  Presenta2on     Florida  Blogger  &  Social  Media  Conference  2013   Orlando,  FL   Full  Sail  University     www.themarketingnutz.com
blogger box You  are  NOT  a   “BLOGGER!”   Blogger Definition: -To write entries in, add material or maintain a weblog. - A person who keeps & updates a blog.
think  bigger  than  this   •  14% bloggers earn a salary through blogging •  $24k = average annual income •  $33k = average annual income corporate bloggers •  50% paid per post earn less than $25 on average & less than $1,000 /yr
quit  whining!  
run  it  like  a  BUSINESS!    
don’t  fake  un2l  you  make  it     Source: Creative Commons
how  will  you…     •  Build community •  Prioritize audiences •  Identify influencers •  Activate audiences •  Syndicate •  Content architecture •  Generate REVENUE?
know  who  YOU  Are!    
YOU     are  the     media  
your                ul2mate                            plaYorm  
Social Business Success
Embrace     the   JOURNEY!  
Social Business “Becoming a social business transforms the organization from the inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business and ecosystem as a whole.”
Social Media “Refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
Brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” ~Seth Godin
Relevance  is  not  an   op2on!    
COMMUNITIES CREATE MARKETS Opportunity Harvest Free     member   Paid     member   Loyal     evangelist   Community Zone Customer Zone $$
Source: Altimeter Group use appropriate metrics LOB/Geo Stakeholders Social Strategist/ Community Manager •  Business metrics: revenue, CSAT, reputation. •  Social media analytics: Insights, share of voice, resonance, WOM. •  Engagement metrics: fans, followers, clicks. Corporate
We use POST strategy to frame the Social Media Strategy
ID & acknowledge RAMs! ü Not funded ü Not in the plan ü Not integrated ü No metrics for success
get in their head!
listen  more  than  you  talk!    
quit  telling   me  what   words  I  can’t   say!    
Get to know your customer - or someone else will! ! MESSAGE: 
 mes•sage: Noun
 a communication containing some information, news, advice, request, or the like, sent by messenger, radio, telephone, or other means. 
 
 UNDERSTAND: un•der•stand: Verb 
 to perceive the meaning of; to accept as true-believe, to grasp the significance, implications, or importance of 
 GET THE MESSAGE: Idiom
 to understand or comprehend, esp. to infer the correct meaning from circumstances, hints 
 
 BELIEVE:
be•lieve: Verb 
to have confidence in the truth, the existence, or reliability of something, faith. relevance    
Human  Brands:     •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people
My  Brand  is…   •  What I say •  What I do •  What I think •  What I tweet •  What I post on Facebook •  What I Instagram •  What I write in email •  What I share •  How I respond •  How I interact on & offline! •  How I drive! • ME!
Community  Rocks!    
people don’t buy things, they join things
OPC’s  Rock  Too!  
Image Source: Inflatablecrowd.com invest  your  2me  wisely  
ac2vate   influencers  
Don’t  ignore  the  trends  
quit chasing shiny objects
IDC  predicts  1.3B  mobile   workers  by  2015  
90%  mobile  users  have  device   within  arms  reach  100%  of  2me    
Social  Media  2013   •  Major factors driving social media in 2013 –  Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs –  Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 –  G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
think  service  
audio  bridging  the  divide  
got  it?  
Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com

Recommended

Bridging the Social Digital Divide #Isummit 2013 Presentation
Bridging the Social Digital Divide #Isummit 2013 Presentation Bridging the Social Digital Divide #Isummit 2013 Presentation
Bridging the Social Digital Divide #Isummit 2013 Presentation
Pam Moore
 
Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation
Pam Moore
 
How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)
Social Media Today
 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communication
Tahir Manzar
 
How to Manage Communities on Social Media
How to Manage Communities on Social MediaHow to Manage Communities on Social Media
How to Manage Communities on Social Media
Josie Khng
 
Advanced Twitter Strategies for Leads, Sales & Community #SMMW15
Advanced Twitter Strategies for Leads, Sales & Community #SMMW15Advanced Twitter Strategies for Leads, Sales & Community #SMMW15
Advanced Twitter Strategies for Leads, Sales & Community #SMMW15
Pam Moore
 
Making the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your FirmMaking the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your Firm
Social Media Today
 
Post Method for Social Media Strategy
Post Method for Social Media StrategyPost Method for Social Media Strategy
Post Method for Social Media Strategy
John Haydon
 

Recommended

Bridging the Social Digital Divide #Isummit 2013 Presentation
Bridging the Social Digital Divide #Isummit 2013 Presentation Bridging the Social Digital Divide #Isummit 2013 Presentation
Bridging the Social Digital Divide #Isummit 2013 Presentation
Pam Moore
 
Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation
Pam Moore
 
How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)
Social Media Today
 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communication
Tahir Manzar
 
How to Manage Communities on Social Media
How to Manage Communities on Social MediaHow to Manage Communities on Social Media
How to Manage Communities on Social Media
Josie Khng
 
Advanced Twitter Strategies for Leads, Sales & Community #SMMW15
Advanced Twitter Strategies for Leads, Sales & Community #SMMW15Advanced Twitter Strategies for Leads, Sales & Community #SMMW15
Advanced Twitter Strategies for Leads, Sales & Community #SMMW15
Pam Moore
 
Making the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your FirmMaking the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your Firm
Social Media Today
 
Post Method for Social Media Strategy
Post Method for Social Media StrategyPost Method for Social Media Strategy
Post Method for Social Media Strategy
John Haydon
 
Eric Boggs
Eric BoggsEric Boggs
Eric Boggs
Social Fresh Conference
 
Tools for professional growth
Tools for professional growthTools for professional growth
Tools for professional growth
Chuck Sink
 
Social media ppt
Social media pptSocial media ppt
Social media ppt
Ryan Parker
 
Identifying, empowering, and asking for more from your influencers, presented...
Identifying, empowering, and asking for more from your influencers, presented...Identifying, empowering, and asking for more from your influencers, presented...
Identifying, empowering, and asking for more from your influencers, presented...
SocialMedia.org
 
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Social Media Today
 
Adding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing PlanAdding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing Plan
4Good.org
 
Marketing through the behavior cycle. @RogerHurni @OffMadisonAve
Marketing through the behavior cycle. @RogerHurni @OffMadisonAve Marketing through the behavior cycle. @RogerHurni @OffMadisonAve
Marketing through the behavior cycle. @RogerHurni @OffMadisonAve
Roger Hurni
 
Resource planning for social media marketing e briks infotech
Resource planning for social media marketing e briks infotechResource planning for social media marketing e briks infotech
Resource planning for social media marketing e briks infotech
ebriksinfotech
 
Navigating Social Media in the Automotive Industry
Navigating Social Media in the Automotive IndustryNavigating Social Media in the Automotive Industry
Navigating Social Media in the Automotive Industry
Abstrakt Marketing Group
 
Become A Social Media Influencer: Get Followers and Get Noticed!
Become A Social Media Influencer: Get Followers and Get Noticed!Become A Social Media Influencer: Get Followers and Get Noticed!
Become A Social Media Influencer: Get Followers and Get Noticed!
UnitedChurchofChrist
 
Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009
Team Eleven
 
Social Media Marketing for Small Business Strategy
Social Media Marketing for Small Business StrategySocial Media Marketing for Small Business Strategy
Social Media Marketing for Small Business Strategy
Amar Trivedi
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Digital Consultant
 
Phoenix Lincoln Property Company
Phoenix Lincoln Property CompanyPhoenix Lincoln Property Company
Phoenix Lincoln Property Company
Erica Campbell Byrum
 
Successful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a TimeSuccessful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a Time
Keith Parnell
 
10.15.15
10.15.1510.15.15
10.15.15
Social Media Today
 
NACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 PresentationNACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 Presentation
BuzzMgr
 
5.21.15
5.21.155.21.15
5.21.15
Social Media Today
 
Social Media Brand Perception
Social Media Brand PerceptionSocial Media Brand Perception
Social Media Brand Perception
Brittany Gadient
 
Social Media Marketing Plan: SAMPLE
Social Media Marketing Plan: SAMPLESocial Media Marketing Plan: SAMPLE
Social Media Marketing Plan: SAMPLE
DanyaShea Digital Marketing
 
Blogger Influence: How Brands Measure It, and How Bloggers Wish They Would
Blogger Influence: How Brands Measure It, and How Bloggers Wish They WouldBlogger Influence: How Brands Measure It, and How Bloggers Wish They Would
Blogger Influence: How Brands Measure It, and How Bloggers Wish They Would
Cindy Meltzer
 
LCTY: Bridging the Digital Divide - Demonstrating Enterprise Social Tools
LCTY: Bridging the Digital Divide - Demonstrating Enterprise Social ToolsLCTY: Bridging the Digital Divide - Demonstrating Enterprise Social Tools
LCTY: Bridging the Digital Divide - Demonstrating Enterprise Social Tools
Andy Porter
 

More Related Content

What's hot

Tools for professional growth
Tools for professional growthTools for professional growth
Tools for professional growth
Chuck Sink
 
Social media ppt
Social media pptSocial media ppt
Social media ppt
Ryan Parker
 
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Social Media Today
 
Resource planning for social media marketing e briks infotech
Resource planning for social media marketing e briks infotechResource planning for social media marketing e briks infotech
Resource planning for social media marketing e briks infotech
ebriksinfotech
 
10.15.15
10.15.1510.15.15
10.15.15
Social Media Today
 
NACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 PresentationNACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 Presentation
BuzzMgr
 
Social Media Brand Perception
Social Media Brand PerceptionSocial Media Brand Perception
Social Media Brand Perception
Brittany Gadient
 

What's hot (20)

Eric Boggs
Eric BoggsEric Boggs
Eric Boggs
 
Tools for professional growth
Tools for professional growthTools for professional growth
Tools for professional growth
 
Social media ppt
Social media pptSocial media ppt
Social media ppt
 
Identifying, empowering, and asking for more from your influencers, presented...
Identifying, empowering, and asking for more from your influencers, presented...Identifying, empowering, and asking for more from your influencers, presented...
Identifying, empowering, and asking for more from your influencers, presented...
 
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
 
Adding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing PlanAdding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing Plan
 
Marketing through the behavior cycle. @RogerHurni @OffMadisonAve
Marketing through the behavior cycle. @RogerHurni @OffMadisonAve Marketing through the behavior cycle. @RogerHurni @OffMadisonAve
Marketing through the behavior cycle. @RogerHurni @OffMadisonAve
 
Resource planning for social media marketing e briks infotech
Resource planning for social media marketing e briks infotechResource planning for social media marketing e briks infotech
Resource planning for social media marketing e briks infotech
 
Navigating Social Media in the Automotive Industry
Navigating Social Media in the Automotive IndustryNavigating Social Media in the Automotive Industry
Navigating Social Media in the Automotive Industry
 
Become A Social Media Influencer: Get Followers and Get Noticed!
Become A Social Media Influencer: Get Followers and Get Noticed!Become A Social Media Influencer: Get Followers and Get Noticed!
Become A Social Media Influencer: Get Followers and Get Noticed!
 
Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009
 
Social Media Marketing for Small Business Strategy
Social Media Marketing for Small Business StrategySocial Media Marketing for Small Business Strategy
Social Media Marketing for Small Business Strategy
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Phoenix Lincoln Property Company
Phoenix Lincoln Property CompanyPhoenix Lincoln Property Company
Phoenix Lincoln Property Company
 
Successful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a TimeSuccessful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a Time
 
10.15.15
10.15.1510.15.15
10.15.15
 
NACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 PresentationNACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 Presentation
 
5.21.15
5.21.155.21.15
5.21.15
 
Social Media Brand Perception
Social Media Brand PerceptionSocial Media Brand Perception
Social Media Brand Perception
 
Social Media Marketing Plan: SAMPLE
Social Media Marketing Plan: SAMPLESocial Media Marketing Plan: SAMPLE
Social Media Marketing Plan: SAMPLE
 

Viewers also liked

LCTY: Bridging the Digital Divide - Demonstrating Enterprise Social Tools
LCTY: Bridging the Digital Divide - Demonstrating Enterprise Social ToolsLCTY: Bridging the Digital Divide - Demonstrating Enterprise Social Tools
LCTY: Bridging the Digital Divide - Demonstrating Enterprise Social Tools
Andy Porter
 
Digital Divide
Digital Divide Digital Divide
Digital Divide
smuench
 

Viewers also liked (18)

Blogger Influence: How Brands Measure It, and How Bloggers Wish They Would
Blogger Influence: How Brands Measure It, and How Bloggers Wish They WouldBlogger Influence: How Brands Measure It, and How Bloggers Wish They Would
Blogger Influence: How Brands Measure It, and How Bloggers Wish They Would
 
LCTY: Bridging the Digital Divide - Demonstrating Enterprise Social Tools
LCTY: Bridging the Digital Divide - Demonstrating Enterprise Social ToolsLCTY: Bridging the Digital Divide - Demonstrating Enterprise Social Tools
LCTY: Bridging the Digital Divide - Demonstrating Enterprise Social Tools
 
Bridging the social_divide
Bridging the social_divideBridging the social_divide
Bridging the social_divide
 
A Rich Nation Remains Poor
A Rich Nation Remains PoorA Rich Nation Remains Poor
A Rich Nation Remains Poor
 
How To Use Blogger
How To Use BloggerHow To Use Blogger
How To Use Blogger
 
Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Co...
Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Co...Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Co...
Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Co...
 
Tugas i rekayasa web arie firmandani
Tugas i rekayasa web arie firmandaniTugas i rekayasa web arie firmandani
Tugas i rekayasa web arie firmandani
 
Blogger dan bloger, Apa Bedanya?
Blogger dan bloger, Apa Bedanya?Blogger dan bloger, Apa Bedanya?
Blogger dan bloger, Apa Bedanya?
 
Review of "Tastes, ties, and time: A new social network dataset using Faceboo...
Review of "Tastes, ties, and time: A new social network dataset using Faceboo...Review of "Tastes, ties, and time: A new social network dataset using Faceboo...
Review of "Tastes, ties, and time: A new social network dataset using Faceboo...
 
Normatividad issste 2014 v6 2
Normatividad issste 2014 v6 2Normatividad issste 2014 v6 2
Normatividad issste 2014 v6 2
 
Buku Studi Islam 3 (Dr. Ahmad Alim, LC. MA.)
Buku Studi Islam 3 (Dr. Ahmad Alim, LC. MA.)Buku Studi Islam 3 (Dr. Ahmad Alim, LC. MA.)
Buku Studi Islam 3 (Dr. Ahmad Alim, LC. MA.)
 
Strategies for Marketing to Women
Strategies for Marketing to WomenStrategies for Marketing to Women
Strategies for Marketing to Women
 
Digital Divide
Digital Divide Digital Divide
Digital Divide
 
Lirik Lagu
Lirik LaguLirik Lagu
Lirik Lagu
 
Maher zain
Maher zainMaher zain
Maher zain
 
Clash of Clans
Clash of ClansClash of Clans
Clash of Clans
 
Tutorial Blogger parte 1
Tutorial Blogger parte 1Tutorial Blogger parte 1
Tutorial Blogger parte 1
 
Online Business (startup) Know-how
Online Business (startup) Know-howOnline Business (startup) Know-how
Online Business (startup) Know-how
 

Similar to Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013

Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)
W2O Group
 
Let's Talk About Social Networking
Let's Talk About Social NetworkingLet's Talk About Social Networking
Let's Talk About Social Networking
Steve Lowisz
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida
Pam Moore
 

Similar to Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 (20)

Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)
 
Social Media Proposal for Real Estate - Digital Marketing
Social Media Proposal for Real Estate - Digital Marketing Social Media Proposal for Real Estate - Digital Marketing
Social Media Proposal for Real Estate - Digital Marketing
 
Council on Foundations
Council on FoundationsCouncil on Foundations
Council on Foundations
 
Social Media for Real Estate Agents
Social Media for Real Estate AgentsSocial Media for Real Estate Agents
Social Media for Real Estate Agents
 
Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)
 
Successful social strategies for small business
Successful social strategies for small businessSuccessful social strategies for small business
Successful social strategies for small business
 
Let's Talk About Social Networking
Let's Talk About Social NetworkingLet's Talk About Social Networking
Let's Talk About Social Networking
 
Social Marketing and Leveraging Influencers
Social Marketing and Leveraging InfluencersSocial Marketing and Leveraging Influencers
Social Marketing and Leveraging Influencers
 
South South Social Media Southern Hospitality Style
South South Social Media Southern Hospitality StyleSouth South Social Media Southern Hospitality Style
South South Social Media Southern Hospitality Style
 
Social Media Southern Hospitality Style
Social Media Southern Hospitality StyleSocial Media Southern Hospitality Style
Social Media Southern Hospitality Style
 
Ad Club Presentation
Ad Club PresentationAd Club Presentation
Ad Club Presentation
 
B2B Community Building - a discussion and roadmap - mesh conference 2010
B2B Community Building - a discussion and roadmap - mesh conference 2010B2B Community Building - a discussion and roadmap - mesh conference 2010
B2B Community Building - a discussion and roadmap - mesh conference 2010
 
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business useUniversity of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business use
 
Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida
 
Strategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional BusinessesStrategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional Businesses
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
What can social media do for your business?
What can social media do for your business?What can social media do for your business?
What can social media do for your business?
 
Community Foundations & Social Media
Community Foundations & Social MediaCommunity Foundations & Social Media
Community Foundations & Social Media
 
Social Media for Community Foundations
Social Media for Community FoundationsSocial Media for Community Foundations
Social Media for Community Foundations
 

More from Pam Moore

How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In
Pam Moore
 
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPersonal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
Pam Moore
 
Social Media's Impact on Corporate Identity & Influence - Social Media Strate...
Social Media's Impact on Corporate Identity & Influence - Social Media Strate...Social Media's Impact on Corporate Identity & Influence - Social Media Strate...
Social Media's Impact on Corporate Identity & Influence - Social Media Strate...
Pam Moore
 

More from Pam Moore (12)

How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In
 
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPersonal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
 
Email Marketing How to Grow Your List by 400%
Email Marketing How to Grow Your List by 400% Email Marketing How to Grow Your List by 400%
Email Marketing How to Grow Your List by 400%
 
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...
 
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016
 
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Personal Branding Keynote Presentation
Personal Branding Keynote Presentation
 
Social Media's Impact on Corporate Identity & Influence - Social Media Strate...
Social Media's Impact on Corporate Identity & Influence - Social Media Strate...Social Media's Impact on Corporate Identity & Influence - Social Media Strate...
Social Media's Impact on Corporate Identity & Influence - Social Media Strate...
 
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiSocial Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
 
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessSocial Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
 
Social Media Teen Safety Seminar Training #SocialSavvyFamily
Social Media Teen Safety Seminar Training #SocialSavvyFamily Social Media Teen Safety Seminar Training #SocialSavvyFamily
Social Media Teen Safety Seminar Training #SocialSavvyFamily
 
16 Content Marketing Golden Rules for Real Results
16 Content Marketing Golden Rules for Real Results16 Content Marketing Golden Rules for Real Results
16 Content Marketing Golden Rules for Real Results
 
Social Media Plan - Eliminate Random Acts of Marketing (RAMs) Keynote iSummit
Social Media Plan - Eliminate Random Acts of Marketing (RAMs) Keynote iSummitSocial Media Plan - Eliminate Random Acts of Marketing (RAMs) Keynote iSummit
Social Media Plan - Eliminate Random Acts of Marketing (RAMs) Keynote iSummit
 

Recently uploaded

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Delhi Call girls
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
 

Recently uploaded (20)

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 

Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013

  • 1. Pam  Moore   CEO  /  Founder   Marke2ng  Nutz   YOU  are   the     media!     Keynote  Presenta2on     Florida  Blogger  &  Social  Media  Conference  2013   Orlando,  FL   Full  Sail  University     www.themarketingnutz.com
  • 2. blogger box You  are  NOT  a   “BLOGGER!”   Blogger Definition: -To write entries in, add material or maintain a weblog. - A person who keeps & updates a blog.
  • 3. think  bigger  than  this   •  14% bloggers earn a salary through blogging •  $24k = average annual income •  $33k = average annual income corporate bloggers •  50% paid per post earn less than $25 on average & less than $1,000 /yr
  • 5. run  it  like  a  BUSINESS!    
  • 6. don’t  fake  un2l  you  make  it     Source: Creative Commons
  • 7. how  will  you…     •  Build community •  Prioritize audiences •  Identify influencers •  Activate audiences •  Syndicate •  Content architecture •  Generate REVENUE?
  • 8. know  who  YOU  Are!    
  • 9. YOU     are  the     media  
  • 10. your                ul2mate                            plaYorm  
  • 12. Embrace     the   JOURNEY!  
  • 13. Social Business “Becoming a social business transforms the organization from the inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business and ecosystem as a whole.”
  • 14. Social Media “Refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
  • 15. Brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” ~Seth Godin
  • 16. Relevance  is  not  an   op2on!    
  • 17.
  • 18.
  • 19. COMMUNITIES CREATE MARKETS Opportunity Harvest Free     member   Paid     member   Loyal     evangelist   Community Zone Customer Zone $$
  • 20. Source: Altimeter Group use appropriate metrics LOB/Geo Stakeholders Social Strategist/ Community Manager •  Business metrics: revenue, CSAT, reputation. •  Social media analytics: Insights, share of voice, resonance, WOM. •  Engagement metrics: fans, followers, clicks. Corporate
  • 21. We use POST strategy to frame the Social Media Strategy
  • 22. ID & acknowledge RAMs! ü Not funded ü Not in the plan ü Not integrated ü No metrics for success
  • 24. listen  more  than  you  talk!    
  • 25. quit  telling   me  what   words  I  can’t   say!    
  • 26. Get to know your customer - or someone else will! ! MESSAGE: 
 mes•sage: Noun
 a communication containing some information, news, advice, request, or the like, sent by messenger, radio, telephone, or other means. 
 
 UNDERSTAND: un•der•stand: Verb 
 to perceive the meaning of; to accept as true-believe, to grasp the significance, implications, or importance of 
 GET THE MESSAGE: Idiom
 to understand or comprehend, esp. to infer the correct meaning from circumstances, hints 
 
 BELIEVE:
be•lieve: Verb 
to have confidence in the truth, the existence, or reliability of something, faith. relevance    
  • 27. Human  Brands:     •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people
  • 28. My  Brand  is…   •  What I say •  What I do •  What I think •  What I tweet •  What I post on Facebook •  What I Instagram •  What I write in email •  What I share •  How I respond •  How I interact on & offline! •  How I drive! • ME!
  • 30. people don’t buy things, they join things
  • 32. Image Source: Inflatablecrowd.com invest  your  2me  wisely  
  • 34.
  • 35. Don’t  ignore  the  trends  
  • 37. IDC  predicts  1.3B  mobile   workers  by  2015  
  • 38. 90%  mobile  users  have  device   within  arms  reach  100%  of  2me    
  • 39. Social  Media  2013   •  Major factors driving social media in 2013 –  Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs –  Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 –  G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
  • 41. audio  bridging  the  divide  
  • 43. Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com