The report focuses on various aspects of commercial airtime on TV for the month of May 2017. The report includes the various form of analysis on clutter in terms of average minutes of advertising and number of spots. It shows % share of advertising in terms of time band & share of Prime time vs. Non- Prime time in a day. * May-2017 Airtime has decreased by 2.48% as compare to May-2016.

1. May-2017
CLUTTER
Analysis

2. About Report
• The report focuses on various aspects of commercial airtime on TV for the month
of May 2017.
• The report includes various form of analysis on clutter in terms of average minutes
of advertising and number of spots.
• It shows % share of advertising in terms of time band & share of Prime time vs.
Non- Prime time in a day.
• * May-2017 Airtime has decreased by 2.48% as compare to May-2016.
Data Source: Media Monitors
For any queries related to Data, please contact at:
akbar@mediamonitors.com.pk
info@mediamonitors.com.pk
If you have any other questions, please contact PAS at:
secretariat@pas.org.pk

3. GENER WISE
AVERAGE AIRTIME REVIEW

4. Average Minutes Per Hour
Top 15 Channels Across Genre
* May-2017 Airtime has decreased -2.48% as compare to May-2016.

5. Average Minutes Per Hour
Top 15 News Channels

6. Average Minutes Per Hour
Top 15 Entertainment Channels

7. Average Minutes Per Hour
Top 15 Regional Channels

8. Average Minutes Per Hour
Top 15 Music Channels

9. Average Minutes Per Hour
Top 15 Other Channels

10. GENER WISE
AVERAGE SPOT’S FREQUENCIES REVIEW

11. Spot Frequency in an Hour
Top 15 Channels Across Genre

12. Spot Frequency in an Hour
Top 15 News Channels

13. Spot Frequency in an Hour
Top 15 Entertainment Channels

14. Spot Frequency in an Hour
Top 15 Regional Channels

15. Spot Frequency in an Hour
Top 15 Music Channels

16. Spot Frequency in an Hour
Top 15 Other Channels

17. DAY PART SPLIT BY AIRTIME

18. TIME BAND SPLIT BY AIRTIME

19. For any queries, please
contact us on the
below mentioned
address
akbar@mediamonitors.com.pk
info@mediamonitors.com.pk
Tel: 021-34306575-7