Consumer Sentiment and Confidence in the Future of the Economy. Average – Quarterly Trend, August 2015 Region: Africa, Middle East and Pakistan

1. NIELSEN GLOBAL SURVEY
CONSUMER CONFIDENCE SECTION
AFRICA, MIDDLE EAST AND PAKISTAN REGION AVERAGE – QUARTERLY TREND
AUGUST 2015

2. CONSUMER SENTIMENT AND CONFIDENCE IN THE
FUTURE OF THE ECONOMY

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3
SURVEY FOCUS
• Gauge consumer sentiment and confidence in the future of the economy
• Expenditure and saving patterns
• Major concerns

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4Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
AFRICA, MIDDLE EAST AND PAKISTAN (AME) COUNTRY ABBREVIATIONS
South Africa ZA
UAE AE
Egypt EG
Pakistan PK
Saudi Arabia SA

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5Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
8
16
36
33
43 36
8 8
PK AME
%
Bad Not so good Good Excellent
PERCEPTIONS OF LOCAL JOB PROSPECTS OVER THE NEXT 12 MONTHS
Base : All respondents n=2515

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6Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
5 8
26
27
54 48
8 9
PK AME
%
Bad Not so good Good Excellent
Base : All respondents n=2515
PERCEPTIONS OF STATE OF PERSONAL FINANCES OVER THE NEXT 12 MONTHS

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7Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE TO BUY THE THINGS THEY WANT
AND NEED OVER THE NEXT 12 MONTHS
8
17
49
44
34
32
6 5
PK AME
%
Bad Not so good Good Excellent
Base : All respondents n=2515

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8Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
CONSUMER CONFIDENCE INDEX
103
96
101
95
102
96
102
94
PK AME
%
Q3 2014 Q4 2014 Q1 2015 Q2 2015
Base : All respondents n=2490

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9Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
Base : All respondents n=2515
HOW TO UTILIZE SPARE CASH AFTER COVERING ESSENTIAL LIVING EXPENSES
AME AVERAGE
39
23
18
19
18
18
15
10
5
22
5
37
27
20
23
19
17
17
10
6
22
3
39
26
19
20
18
18
17
10
6
21
4
37
27
22
21
19
17
17
12
6
21
4
Putting into savings
New clothes
Paying off debts / credit cards / loans
Out of home entertainment
Holidays / vacations
New technology products
Home improvements / decorating
Investing in shares of stock / mutual funds
Retirement fund
I have no spare cash
Don’t know/undecided
%
Q3 2014
Q4 2014
Q1 2015
Q2 2015

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10Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
HOW TO UTILIZE SPARE CASH AFTER COVERING ESSENTIAL LIVING EXPENSES
PK
Base : All respondents n=504
39
25
21
25
18
10
13
11
4
22
5
36
29
21
24
19
12
17
12
4
21
3
41
27
25
24
19
11
14
14
6
18
4
38
27
24
23
19
17
15
15
5
16
4
Putting into savings
New clothes
Home improvements / decorating
New technology products
Holidays / vacations
Paying off debts / credit cards / loans
Out of home entertainment
Investing in shares of stock / mutual funds
Retirement fund
I have no spare cash
Don’t know/undecided
%
Q3 2014
Q4 2014
Q1 2015
Q2 2015

11. MAJOR CONCERNS

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12Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
MAJOR CONCERNS OVER THE NEXT 6 MONTHS
AME AVERAGE
Base : All respondents n=2515
19
9
8
9
7
5
6
5
4
6
4
3
2
2
2
1
1
1
3
3
10
10
9
6
7
8
6
7
8
5
7
5
3
2
2
1
1
1
3
2
Job security
The economy
Parents' welfare and happiness
Terrorism
Work/life balance
Increasing utility bills (electricity, gas, heating, etc)
Political stability
Childrens' education and/or welfare
Health
Debt
Increasing food prices
Crime
Increasing fuel prices
War
Immigration
Global warming
Tolerance towards different religions
Lack of understanding of other cultures
Tolerance towards other countries’ values
Other concern
No concerns
%
Biggest concern
Second biggest concern

13. Copyright©2014TheNielsenCompany.Confidentialandproprietary.
13Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
MAJOR CONCERNS OVER THE NEXT 6 MONTHS
PK
Base : All respondents n=504
22
10
8
12
6
8
5
6
5
3
1
2
1
1
1
1
5
2
11
9
11
6
12
9
12
5
5
2
4
2
2
2
1
1
3
2
Job security
Childrens' education and/or welfare
Parents' welfare and happiness
Terrorism
Health
Work/life balance
The economy
Increasing utility bills (electricity, gas, heating, etc)
Political stability
Debt
Increasing food prices
Immigration
Increasing fuel prices
Crime
Global warming
Tolerance towards different religions
War
Lack of understanding of other cultures
Tolerance towards other countries’ values
Other concern
No concerns
%
Biggest concern
Second biggest concern

14. ECONOMIC RECESSION

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15Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
DO YOU THINK YOUR COUNTRY IS IN AN ECONOMIC RECESSION AT THE MOMENT?
71 70
29 30
PK AME
%
Yes No
Base : All respondents n=2515

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16Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
30
24
32 42
38 34
PK AME
%
Yes No Don't Know
DO YOU THINK YOUR COUNTRY WILL BE OUT OF AN ECONOMIC RECESSION
IN THE NEXT 12 MONTHS?
Base : All respondents who answered Yes Q8 (Code 1) n=1568

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17Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
68 69
32 31
PK AME
%
Yes No
COMPARED TO THIS TIME LAST YEAR, HAVE YOU CHANGED YOUR SPENDING TO
SAVE ON HOUSEHOLD EXPENSES?
Base : All respondents n=2515

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18Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
49
48
41
40
35
33
30
28
24
24
21
18
14
12
7
5
Spend less on new clothes
Cut down on take-away meals
Cut down on out-of-home entertainment
Try to save on gas and electricity
Delay upgrading technology, eg. PC, Mobile etc
Cut down on telephone expenses
Cut down on holidays/short breaks
Switch to cheaper grocery brands
Delay the replacement of major household items
Cut down on at-home entertainment
Cut out annual vacation
Use my car less often
Look for better deals on home loans, insurance, credit cards etc
Cut down on smoking
Cut down on or buy cheaper brands of alcohol
I have taken other actions not listed above
%
Base : All respondents who answered Yes to Q10 (Code 1) n=1741
COMPARED TO THIS TIME LAST YEAR, WHICH OF THE FOLLOWING ACTIONS
HAVE YOU TAKEN IN ORDER TO SAVE ON HOUSEHOLD EXPENSES?
AME AVERAGE

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19Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
Base : All respondents who answered Yes to Q10 (Code 1) n=344
45
43
33
30
28
27
23
22
21
21
17
16
10
9
5
5
Spend less on new clothes
Try to save on gas and electricity
Delay upgrading technology, eg. PC, Mobile etc
Cut down on out-of-home entertainment
Cut down on telephone expenses
Cut down on take-away meals
Cut down on holidays/short breaks
Delay the replacement of major household items
Cut down on at-home entertainment
Cut out annual vacation
Use my car less often
Switch to cheaper grocery brands
Look for better deals on home loans, insurance, credit cards etc
Cut down on smoking
Cut down on or buy cheaper brands of alcohol
I have taken other actions not listed above
%
COMPARED TO THIS TIME LAST YEAR, WHICH OF THE FOLLOWING ACTIONS
HAVE YOU TAKEN IN ORDER TO SAVE ON HOUSEHOLD EXPENSES?
PK

20. Copyright©2014TheNielsenCompany.Confidentialandproprietary.
20Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
31
30
18
18
16
15
12
10
10
9
9
8
7
7
3
4
14
Try to save on gas and electricity
Cut down on take-away meals
Cut down on telephone expenses
Spend less on new clothes
Cut down on out-of-home entertainment
Switch to cheaper grocery brands
Delay upgrading technology, eg. PC, Mobile etc
Use my car less often
Cut down on smoking
Cut down on holidays/short breaks
Cut down on at-home entertainment
Look for better deals on home loans, insurance, credit cards etc
Delay the replacement of major household items
Cut out annual vacation
Cut down on or buy cheaper brands of alcohol
Other actions not listed above
None
%
Base: All Respondents those who have selected atleast one code (R1 - R16) at Q11 n=1741
WHEN ECONOMIC CONDITIONS DO IMPROVE, WHICH OF THESE DO YOU
EXPECT YOU WILL CONTINUE TO DO?
AME AVERAGE

21. Copyright©2014TheNielsenCompany.Confidentialandproprietary.
21Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
Base: All Respondents those who have selected atleast one code (R1 - R16) at Q11 n=344
34
16
16
16
13
11
9
9
8
8
7
7
7
7
2
4
13
Try to save on gas and electricity
Spend less on new clothes
Cut down on telephone expenses
Cut down on out-of-home entertainment
Cut down on take-away meals
Delay upgrading technology, eg. PC, Mobile etc
Use my car less often
Cut down on at-home entertainment
Delay the replacement of major household items
Cut down on smoking
Switch to cheaper grocery brands
Cut down on holidays/short breaks
Cut out annual vacation
Look for better deals on home loans, insurance, credit cards etc
Cut down on or buy cheaper brands of alcohol
Other actions not listed above
None
%
WHEN ECONOMIC CONDITIONS DO IMPROVE, WHICH OF THESE DO YOU
EXPECT YOU WILL CONTINUE TO DO?
PK

22. THANK YOU