TV CABLE INDUSTRY REPORT gives the overall picture of advertising on cable Tv during the period Jan’15 to Sep’15. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2014. The report also focuses on share of Cable TV channels and share of each city.

1. Annual Cable TV Industry Report
January – September
2014 – 2015

2. About Ozone Solution Pakistan:
Ozone Solution Pakistan is a UK based media monitoring and
tracking company having potential to cater to emerging media
tracking needs in the industry. Ozone Solutions carries the vision to
partner with Pakistani industry in meeting challenges posed by
new and emerging media platforms like Cable TV, Digital Media &
FM Radio through a unique blend of foreign experience and local
talent. Currently, Ozone is the only company in Pakistan to provide
tracking of In-House Channels operated by cable providers.
Countrywide Tracking
Coverage From Jan 15 – Sep 15
Coverage Summary
Total Cities: 16
Total Head-ends: 92
In-House Channels: 385+
S# CITIES CABLE HE
1 KARACHI 20
2 LAHORE 30
3 ISLAMABAD 3
4 RAWALPINDI 6
5 MULTAN 9
6 FAISALABAD 7
7 PESHAWAR 4
8 KOHAT 1
9 GUJRANWALA 3
10 BAHAWALPUR 1
11 HYDERABAD 2
12 SUKKUR 1
13 MUZAFARABAD 1
14 KHARIAN 1
15 Mir Pur (AJK) 2
16 Quetta 1
Disclaimer: OSP does not track all In-house cable channels operating
in its covered cities.

3. Research Methodology:
Monitoring of Cable TV in Pakistan is challenging.
This research reports minutes of Corporate Commercial Air Time on Cable
in-house channels. It does not include advertisers like Real Estate, Beauty
Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in
Lahore DiGi Network is being distributed by 14 head-ends that airs similar
transmission, in such cases, only a single head-end is monitored that will
give 100% error free monitoring report.

4. Trends
2015 vs 2014

5. 2015
2014 vs.2015
Total Minutes of Advertising
Trend Analysis
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
1,312,125
1,626,159
2014

6. Quarter Wise Performance
% of Total Minutes of Advertising
Q1 Q2 Q3
30%
39%
31%
37%
32% 31%
2014
2015
2015 vs. 2014
Trend Analysis

7. Advertisers’
Report

8. Top 10 Categories
% Minutes of Total Advertising
25%
9%
5%
11%
15%
9%
4%
2% 2% 2%
16%
26%
14%
11%
9%
8%
5% 5% 5%
3% 3%
11%
2014 2015

9. Top 15 Advertisers
% Minutes of Total Advertising
3%
12%
2%
2%
4%
3%
1%
4%
7%
2%
7%
6%
2%
0.27% 0.15%
11%
8% 8%
4%
4% 4% 3% 3% 3% 3% 2% 2% 2% 2% 2%
2014 2015

10. Top 15 Brands
% Minutes of Total Advertising
3%
12%
2%
1%
2%
7%
5%
2% 2%
7%
0.43%
2%
0.07% 0.27% 0.22%
11%
8% 8%
3% 3% 2% 2% 2% 2%
2%
2% 1% 1% 1% 1%
2014 2015

11. Channels’ & Networks’
Report

12. Top 15 Channels of 2014 -2015
Across All Genre - % Share of Advt. Minutes
3% 3%
2%
0.04% 0.01%
3%
2% 2%
1%
0.02%
1%
1%
3%
2%
3%
3%
3% 3%
2% 2% 2% 2% 2%
2% 2%
1% 1%
1% 1% 1%
2014 2015

13. Top 15 Cable Networks
% Share of Advt. Minutes
4%
3%
6%
10%
4%
9%
7%
0.07%
2%
0.08%
7%
3%
6%
5%
8% 8%
7% 7% 7%
6% 6%
4% 4% 4% 4% 4% 4% 3%
2014 2015

14. City Wise
% of Total Minutes of Advertising
2014 vs.2015
Trend Analysis
22% 22%
4%
17%
4% 4%
10%
13%
2%
1%
29%
13%
12%
10%
8%
7% 7% 7%
4%
2%
2014 2015

15. THE END
For query on DATA, please contact:
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Imran Ahmed Shaikh
imran@ozonesolution.co.uk
0300-8298311