ppt about sales promotion

1. SALES
PROMOTION
BY
PVSS HARSHA
VARDHAN
LEADER:RAHUL
MOHANTY

2. CONTEN
TS
• PROMOTIONAL MIX
• SALES PROMOTION
• TOOLS & TECHNIQUES
• STRATEGIES
 PUSH
PULL

4. SALES PROMOTION
•The set of marketing activities
undertaken to boost sales of the
product or service
•Process of persuading a
potential customer to buy the
product.

5. RAPID GROWTH OF SALES
PROMOTION
• Sales promotion tools are used
by organizations, including
a. Manufacturers
b. Distributors
c. Retailers
d. Not-for- profit institutions
• Targeted towards final buyers

6. TOOLS OF SALES PROMOTION
A.CONSUMER ORIENTED PROMOTION
TOOLS
 Free samples
 Coupons
 Exchange scheme
 Discounts
 Premium offers
 Personality
promotions

7. B.Trade-oriented Sales Promotion
Cash bonuses
Stock return
Credit terms
Dealer
conferences
Dealer trophies
Push incentives

8. ADVANTAGE OF SALES PROMOTION
 PRICE DISCRIMINATION
 EFFECT ON CONSUMER BEHAVIOUR
 LURING NEW CUSTOMERS WITH PRICE
DISADVANTAGE OF SALES PROMOTION
 INCREASE PRICE SENSITIVITY
 SHORT TERM ORIENTATION

9. PUSH STRATEGY
A push promotional strategy
involves taking the product directly
to the customer via whatever means,
ensuring the customer is aware of
your brand at the point of purchase.
"Taking the product to the customer”

10. Examples of push tactics
• Trade show promotions to encourage
retailer demand
• Direct selling to customers in showrooms
or face to face
• Negotiation with retailers to stock your
product
• Efficient supply chain allowing retailers
an efficient supply
• Packaging design to encourage purchase
• Point of sale displays

12.  A pull promotional strategy uses advertising to
build up customer demand for a product or
service
• It could be explained by this line
“Let the customers to come to

13. consumer
s
Reseller
s
(wholesaler
s and
Retailers)
Manufactur
e

14. Advertising strategies that
include mass media promotion of
a product
 Word of mouth Referrals
 Sales promotion and discount
Customer

15. CONCLUSION
SALES PROMOTION REFFERS TO NON RECURRING
AND SHORT TERM SALES ACTIVITY OTHER THAN
ADVERTISING.
QUICK RETURNS & ATTITUDINAL CHANGE ARETHE
CAUSE OF GROWING POPULARITY OF SALES
PROMOTION.
SALES PROMOTION METHODS OR SCHEME ARE
USED AT MAINLY THE LEVEL OF DECLARES,
CONSUMERS AND SALESMAN .