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Sales Promotion in India


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What is sales Promotion?
Types of Sales promotion
benefits of sales promotion

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Sales Promotion in India

  1. 1. Prepared by:Palak PatelChandni MehtaNimesh Soni
  2. 2. Content of Presentation Introduction of Sales PromotionEvolution of Sales PromotionTypes of Sales PromotionCharacteristics of Sales PromotionSales promotion vs. Personal SellingBenefits of Sales PromotionIllustration
  3. 3. What is Sales Promotion? Sales promotion includes  several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase.
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  5. 5. Historical review…..  is allocated to¾ of the marketing budget sales promotionIn 1995, 51% of total ad spend represents trade promotions. 24% on media spending 22% on consumer promotionGrowth in the coupon segment is tremendous in aspirational markets Americans redeem more than 7 billion coupons annually.
  6. 6. Types of Sales Promotion Consumer Promotion  Sales force Promotion
  7. 7. Customer Promotion ToolCoupons RebateSpecial-event AdPoint of purchase Samples Premium Cross promotion  Specialty Advertisement
  8. 8. Types of Trade Promotion Price off  Allowance Free Goods Trade Shows and Conventions Sales Contest Specialty Advertisement
  9. 9. Types of Sales Force PromotionsAllowance Free goodsSales ContestSpecialty AdvertisementBonusExtra CommissionAwardsConsideration
  10. 10. Features of Sales PromotionTime Orientation Revenue vs. ProfitsUserMessage Content
  11. 11. Sales Promotion  Vs.Personal Selling
  12. 12.  It refers to short-term use of  personal selling is performing incentives like discounts, free the task of selling through samples, displays, exchange  offers, free gifts, exhibitions, individual or representative by face to face interaction with road shows to attract the customer. It is also known as potential customers and to salesman-ship. achieve more sales value.  In PS you are giving reasons In SP you are giving benefits to buy your Product to buy your product
  13. 13. Benefits of Sales Promotions Creates differentiation  Creates new content and communication opportunities Drives customer decision making Creates upsell and cross sell opportunities Creates word-of-mouth opportunities Creates training opportunities for your staff Creates company focus on marketing Creates testing opportunities Grows revenue
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  15. 15. VODAFONE 
  16. 16. Big Bazar 
  17. 17. McDonald’s 