Prepared by:Palak PatelChandni MehtaNimesh Soni
Content of Presentation Introduction of Sales PromotionEvolution of Sales PromotionTypes of Sales PromotionCharacteristics of Sales PromotionSales promotion vs. Personal SellingBenefits of Sales PromotionIllustration
What is Sales Promotion? Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase.
Historical review….. is allocated to¾ of the marketing budget sales promotionIn 1995, 51% of total ad spend represents trade promotions. 24% on media spending 22% on consumer promotionGrowth in the coupon segment is tremendous in aspirational markets Americans redeem more than 7 billion coupons annually.
Types of Sales Promotion Consumer Promotion Sales force Promotion
It refers to short-term use of personal selling is performing incentives like discounts, free the task of selling through samples, displays, exchange offers, free gifts, exhibitions, individual or representative by face to face interaction with road shows to attract the customer. It is also known as potential customers and to salesman-ship. achieve more sales value. In PS you are giving reasons In SP you are giving benefits to buy your Product to buy your product
Benefits of Sales Promotions Creates differentiation Creates new content and communication opportunities Drives customer decision making Creates upsell and cross sell opportunities Creates word-of-mouth opportunities Creates training opportunities for your staff Creates company focus on marketing Creates testing opportunities Grows revenue