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Online sales promotion

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Nasrunnissa Aziz
Nasrunnissa Aziz

Online sales promotion definition, types and advantages

Marketing
1 of 17
online sales promotion By Nasrun nissa
Online sales promotion • According to Gay et. al (2007) and Kotler et al. (2005) sales promotion are short-term activities which intentions are to encourage customers to buy products or services.
Devices 1. Coupons 2. Refunds and rebates 3. Premiums 4. Loyalty programs 5. Discounts 6. Free shipping 7. Incentivize Referrals 8. Flash sales 9. Free Samples 10. Bonus packs 11. Contests/ Sweepstakes 12. Popups hover ads
Coupons
Refunds and rebates
Premiums •
Loyalty programs
Discounts
Free shipping
Free Samples
Incentivize Referrals
Flash Sale
Bonus packs
popups hover ads
Contests/ Sweepstakes
The Advantages • Simple • Automatic • Control • Cost Effective • One to one approach • Market Penetration • Real Time Statistics For Measuring Success of Promotion Campaign • Create word of mouth
Online sales promotion

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Online sales promotion