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Ch17 how should sales promotion decisions be made

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Sameer Mathur
Sameer Mathur

Sales promotion decisions

Marketing
1 of 25
Sales Promotion Tools Consumer Promotion Trade Promotion Sales Force Promotion
Advertising Sales Promotion
Advertising offers a reason to buy the product, whereas Sales Promotion offers an incentive to buy the product
Major Decisions in Sales Promotion Establishing Objectives Selecting Consumer Promotion Tools Selecting Trade Promotion tools Selecting Sales Force Promotion Tools Implementing the Program
Establishing Objectives
Selecting Tools
Sales Force Oriented Vehicles Trade Shows Sales Contests Specialty Advertising
Trade Shows
Sales Contests
Specialty Advertisements
Developing
Factors Size Conditions Duration Distribution Vehicle Timing Budget
Lead Time
Sell-in Time
Sales Data
Sales Experiments
Created by Vignaesh Muthukumaar, IIT Kanpur, during an internship with Prof. Sameer Mathur, IIM Lucknow, www.iiminternship.com

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