sales promotion

1. Presented to: Presented by:
Miss. Rishika Sharma Aalina Ali Gori

2. Sales promotions are the set of
marketing activities undertaken to
boost sales of the product or
service.
Sales promotion refers to ‘those
marketing activities that stimulate
consumer shows and expositions.
Sales promotion is an exercise in
information, persuasion and
influence.

3. To introduce new product
To attract new customers
To induce present customers to buy more
To help firm remain competitive
To increase sales in Off Season
Increase the inventories of buss. buyers
Develop patronage habits among customers
To educate customers
To stimulate sales
To facilitate coordination

4. Consumer oriented sales
promotions
Trade sales promotions
Sales force sales
promotions

5. The consumer-oriented promotion tools are aimed
at increasing the sales to existing consumers, and
to attract new customers to the firms. It is also
called pull strategy. The consumer can take the
benefit of promotion tools either from the
manufactures or from the dealer, or from both.

6. Free samples Coupons
Premiums or
Bonus Offers
Money refund
offer
Contest or
sweepstakes
Bonus stamps
Draw
Cheap bargain
or self
liquidating
premium

7. Thank You