How did you attract/address your audience?
My ideas about attracting an
The first thing that came to my mind about attracting and
addressing an audience, is who I was meant to be
attracting. For example the type of market I was aiming for
is the middle class social group. Therefore the price of my
magazine could be around £2.70, and the layout had to be
of a certain standard. Also as I am aiming at the middle
class my magazine my magazine would not be able to
contain swear words or slang.
I chose to do a rock magazine as I felt there was a lot on
the market to gain ideas from and there was less on the
market for pop. I liked the idea of doing rock as I felt I had
a lot to gain from it and it could go a lot of places, also I
already had a target audience and I felt that if this audience
brought magazines such as Keraang and Q already by
merging them I would have a wider range of people to aim
my magazine at.
I liked this logo as it grabbed the audiences attention
because it is a stark white on a black background, it also
gives the look of broken glass this relates to the
magazine as it is a loud rock magazine.
I've included this in my presentation as this
is where I got the idea for my logo from, this
is because Harley Davidson is biker company
and in the image of this the audience
imagines heavy metal, bikes, leather and
rock. And I felt this was inclined to my
magazine. I also loved the shape of the logo,
however I couldn’t directly copy it therefore I
used it as my inspiration and changed the
colour and the outer shape.
This is my final logo, as you can see I've
taken the vague layout of the Harley
Davidson logo however changed the
outer design and the colours to make
them more appropriate for my magazine
This logo I feel
rock as the
logo is based
the colours (as
you will see
later on in the
The front cover of the magazine
gives the first clue of the
magazine inside, the colours I
have used I feel attract my
target audience as I've used
dark colours and reds, this I
feel attracts the “emo” crowd
and those into rock as they
wear a lot of dark clothing and
as my target audience purchase
magazines such as mojo I have
tried to keep to the same
layout and colours to a certain
My interview for peoples
perception of my magazine
Q:Types of people to listen to MODE magazine, from
looking at the front cover?
A:Emos, heavy metal people
Q:What do you associate with these types of people?
A:dyed hair. facial piercings, long hair,
Q:What colours would you associate with them?:
I asked the tutor group 9sty these questions and to my delight
they echoed my thoughts on my magazine, this goes to show that
colours trigger certain thoughts in people.
The main factor to capture peoples attention is the colours
and the fonts, this is because people automatically
associate colours and writing with types of bands.