1. The [PIAS] identity

2. Here is a presentation on what
we do, and what we stand for at [PIAS]

3. Our values
on a presentation deck.

4. Values are not something
we like to write about.
But it is what defines us
and what makes us unique
And what we aspire to live
and breathe by every day

5. MUSIC
FIRST

6. Since our
humble beginnings
In a Brussels basement 30 years ago

7. we have
been passionate
about sharing
the music we love
with the rest of the world

8. We still are.

9. Today we are
amongst the largest
music companies.

10. We are
international
And yet capable of acting locally
to help music find its audience.

11. We are
local
And yet, are present in every major
music market in the world

12. We are
independent
We will never serve corporate interests
to the expense of music...

13. We
are
sincere

14. To us, "passion",
"integrity" and
"commitment"
are not buzzwords
They are the values that earned us the
trust of our artists, labels and music
fans. They are our assets.

15. We feel responsible for the health
of the independent music community.
This is why we take care of our artists and labels
with such drive & dedication.

16. We seek and discover new musical
territories and take them to the world.
We champion the music we care for.
Our experience taught us
it's the most sustainable
way to the audiences’ hearts.

17. We have the utmost respect
for artists and labels.
They make the world a better place.
As they put passion and creativity into their
art, we put our passion and commitment in
the task of spreading it.

18. Artists need independence
to be creative.
Independent labels need partners
who understand their endeavour.
We are devoted to both.
To help, protect and put our artists and labels at
the heart of a flourishing global independent music
ecosystem.

19. What
we do

20. By definition, labels and artists come in all shape
or forms, with different and diverse artistic visions,
business models and requirements.
One size or model does not fit all.
We cater for different needs through our three
specialized business divisions: clearly defined
and self-contained, they join forces as parts
of one harmonious whole.

21. [PIAS] Recordings
our recorded music division
We discover
and develop artists with long-term
career potential, on both an international
and local level.

22. [PIAS] Cooperative
our associated label group
We fund and partner up with a family of
A&R driven and like-minded labels
whose music we market and release
around the world.

23. [PIAS] Artist & Label Services
our sales & distribution division
We provide tailor-made services
to distributed labels and artists
on a national and international level;
whether it is marketing, sales or distribution.

24. Our vision
We want to be known around the world
as the most relevant and trusted brand
in independent music culture.

25. Our mission
To be at the very heart of the independent music ecosystem.
To relentlessly and passionately discover, promote, market,
sell and distribute the music of independent labels and
artists.
To spread the music we champion with passion, integrity and
care. To help it encounter audiences and success.
To constantly challenge ourselves to improve.

26. Why

27. First,
why the brackets?

28. But more importantly,
they are the symbol for two values
that are dear to us all.
We think the brackets are graphic
and memorable.

29. Started by two music fans in a basement, [PIAS] has
grown into one of the world’s leading and most
successful music companies.
We are proud of what we’ve achieved and confident
about what we do.
Putting our names between brackets is a way to
remember we shall never be arrogant.
At [PIAS] music comes first and we are at the service
of those who create it: artists and labels.
Humility

30. Ever since we were young, we were part of musical tribes.
In the music we love, we share a common passion with our
people and our partners.
Music makes us a family that speaks in one voice and pushes
in the same direction.
At [PIAS], we share and celebrate success collectively and
never put down failure to one individual.
It provides cohesion to our group: labels, artists, and everyone
in the company.
Inclusion

31. So,
why P.I.A.S.?

32. P
I
A
S
stands for Passion
Nahh. That’s drivel. You
know we made that up…
stands for Independent
stands for Artist Friendly
stands for Success

33. Today, whilst Play It Again Sam remains one
of the world’s leading independent labels,
we made our name evolve into [PIAS].
In fact, [PIAS] originally stood for Play It Again Sam,
a pioneering record label that emerged in the early eighties.

34. Passion
Music itself is channelling passion.
This passion is what binds together artists,
partners and music fans around the world.
We are passionate about our music. About our
people. About our business.
Passion is what inspires us to do what we do
best: take our music to audiences everywhere.
This passion is a renewable unwavering source of
energy. Through sincerity, talent and commitment,
it leads to success.
Without our people’s passion, some great music
would never be heard.

35. Independence
Our hands are free.
Free to discover, encourage and nurture
independent artists and labels; free to
champion and promote the finest in
music.
We fight for the sustainability of our
industry by providing a counterweight to
the often impersonal corporate culture
and market share driven business
approach of the Majors.
We are proud to be one of the world’s leading music
companies but even more proud to be independent.

36. Artist Friendly
Artists are at the heart of everything we do.
At [PIAS] we aspire to build dynamic, successful and
long-term partnerships with artists or the labels that
represent them.
Often friendships.
But we always aim to build relationships that are based
on trust, transparency and a shared passion and
ambition.
Because we are not a product company.
And because there is no greater reward to what we do
than seeing our artists achieving success.

37. Success
For independent labels and artists, success is the ability
to flourish while preserving their creative freedom.
To us success is enabling our artists and label partners
to reach their goals and ambitions.
So our success is intrinsically linked to their success.
But the music world is a competitive environment.
As a company, we need to be successful to operate and
compete in major markets around the globe.
And to be a successful company, our business needs to
be healthy and sustainable.
Because as we’ve seen, bankrupt companies can’t help
artists and labels to achieve success.

38. So...
Even if those words DO add up to spell out [PIAS]
in a rather convenient (if not cheesy) way
We see more than a COINCIDENCE in this.

39. The fact of the matter is those words
spell out the identity
and values of [PIAS] perfectly well.
Honestly.

40. Passion
Independent
Artist Friendly
Success