Introduction to music industry


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Introduction to music industry

  1. 1. Introduction to Music Industry <ul><li>Music is all about personality. The type of music you listen too usually defies who a person is. The type of music a person listens too can be seen through the way they dress, speak, act and the type of surroundings they decide to put themselves in. </li></ul><ul><li>Music is set at the centre of our culture. We listen to it on the way to school, work, journeys etc. We can never deny that the Music Industry is a huge part of any one persons life. </li></ul><ul><li>Music can shape a persons identity. We could make judgement on what type of personality a person has just by looking through their mp3 or I pod. </li></ul><ul><li>Music is a worldwide global industry it is seen all over the world in many shapes and forms and is listened to by anyone and everyone. </li></ul>
  2. 2. Key tension’s <ul><li>Dynamic tension, this is the artistic and commercial services that holds the triumph to the Media Industry. </li></ul><ul><li>Tension and difference between organic and synthetic music. </li></ul><ul><li>A mutual reliance can be formed with other types of media can be either a hindrance or helpful. It is key to consider this with the synergetic connections with media. </li></ul>
  3. 3. The Place of the Pop Video <ul><li>A music video is only one part of a sometimes global multimedia campaign to promote an artist. It is done to promote the artist in a more personal and visual way. </li></ul><ul><li>The general idea of the music industries is the contributing and sometimes, conflicting forces behind music/media creation. </li></ul>
  4. 4. The Major’s <ul><li>Universal </li></ul><ul><li>Sony BMG </li></ul><ul><li>Warner Bros </li></ul><ul><li>EMI </li></ul><ul><li>These are Know as the 4 Majors </li></ul>
  5. 5. The Major’s. <ul><li>Majors are more often know for their size and usually own their own or licence, supplementary line of companies. This is down to reach a greater variety of audience member and to appeal to more genres. </li></ul><ul><li>These are known as ‘Major- independents’. </li></ul>
  6. 6. Independent’s <ul><li>Independents are usually small independent record labels that have no financial connections to the Major’s at all. </li></ul><ul><li>They appeal to more niche audiences and take on a smaller amount of artist and are made sure they keep their organic look. </li></ul><ul><li>Majors and independents are very similar in the way they that they produce music but are very different in the way they promote it. </li></ul>
  7. 7. The Music Industry <ul><li>The Music industry is not just generated and fuelled by the major’s you will always find a great selection of people who are interested in both. The industry in dominated my music not separate major’s or independents. </li></ul><ul><li>Having the two, allows smaller companies to branch out in to bigger markets and the bigger to use smaller new artists and movements in popular music. </li></ul>
  8. 8. Music Labels. <ul><li>Record Companies are usually organised with several key area:- </li></ul><ul><ul><ul><li>Artists and Repertoire (A&R) </li></ul></ul></ul><ul><ul><ul><li>Legal </li></ul></ul></ul><ul><ul><ul><li>Financial </li></ul></ul></ul><ul><ul><ul><li>Promotions </li></ul></ul></ul><ul><ul><ul><li>Marketing/ Artist Development </li></ul></ul></ul>
  9. 9. Media. <ul><li>All Media is linked in one way or another. </li></ul><ul><li>Other types of media are:- </li></ul><ul><ul><ul><li>Radio, Print, TV, New Media, Film </li></ul></ul></ul><ul><li>Synergy and symbiosis </li></ul>
  10. 10. Purpose? <ul><li>Music video’s are done for several specific reason’s. These are:- </li></ul><ul><ul><ul><li>Promotes and Artist/Band. </li></ul></ul></ul><ul><ul><ul><li>Presents an Artist/Bands Star Image. </li></ul></ul></ul><ul><ul><ul><li>Back-ups the meaning of the song and reinforces lyrics. </li></ul></ul></ul><ul><ul><ul><li>Promotes a single, for an album. </li></ul></ul></ul><ul><ul><ul><li>Lastly is mostly done for the entertainment of the audience it is appealing too. </li></ul></ul></ul>
  11. 11. Music Video <ul><li>A music video will almost always contain these for elements </li></ul><ul><ul><ul><li>Narrative </li></ul></ul></ul><ul><ul><ul><li>Symbolic </li></ul></ul></ul><ul><ul><ul><li>Performance </li></ul></ul></ul><ul><ul><ul><li>Thematic </li></ul></ul></ul>
  12. 12. Music Video <ul><li>Help’s an audience piece together the song and artist they are listening to. </li></ul><ul><li>Experimental use of camera/editing. </li></ul><ul><li>Is usually seen to bend to the rules of continuity, they aren’t as necessary if it is a fast moving video. </li></ul><ul><li>Fast pace </li></ul><ul><li>Lighting and cinematography </li></ul><ul><li>‘ Rhythmic’ montage, fragmented style </li></ul><ul><li>Visually stylish – ‘artistic’ mise-en-scene </li></ul>
  13. 13. Threat’s against the Music Industry. <ul><li>Manufactured programmes with live feeds. </li></ul><ul><li>Music Television becoming more popular and growing in size. </li></ul><ul><li>The Internet and the risk of downloads </li></ul><ul><li>Download programmes such as:- Limewire. </li></ul>