V1.1 of Focusrite's company book, complete with purpose, mission, vision, values, strategy, customer promise and more.

1. THE
COMPANY
BOOK

2. Focusrite has seen phenomenal success over the past three decades. We have so much to be proud of.
That success is due to the commitment of the team, past and present; a dedication to seeing Focusrite
make a difference in the world.
This book exists to guide us through our
next chapter. To make us more than the sum
of our parts. I hope it inspires us, focuses our
thoughts, brings us together and ultimately
ensures we realise our vision. How? By
driving our common understanding.
History has shown many times that when
individuals commit to work together towards
common goals, amazing things happen.
Everything contained in this book comes
from the input and passion of us all; if we
use this as a guide in our day to day business,
and continuously challenge ourselves to stay
true to these objectives, we’ll see success at
Focusrite for many years to come.
Tim Carroll (CEO)
February, 2019
DEVELOPING A COMMON
UNDERSTANDING.

3. OUR PURPOSE:
ENRICH LIVES
THROUGH MUSIC.
This is our ‘Why’. We believe in music as a force
for good in this world. When we’re feeling low,
it lifts us. When we’re consumed with mixed
emotions, it channels them. When we’re after
that winning edge, it drives us.
Most importantly, music brings us together in
a world that seems so often to be drifting apart.
We believe that the more people we can inspire
to make music, the better world will be.

4. WHAT IS MUSIC?
Since music can mean different things to
different people, we celebrate it in its widest
possible sense. Music for us is anything that
draws on or inspires through the medium
of sound.
For many, music is like a constant companion,
providing a soundtrack to their daily routine.
It accompanies us through difficult times and
alleviates our worries. It brings us joy and
motivates us. It can challenge us, or simply
offer us a moment of calm in an often
hectic world.
Music is art. Music is sound. Music offers
the freedom and power to express our own
emotions and evoke them in others.

5. OUR MISSION:
REMOVING BARRIERS
TO CREATIVITY.
We enrich lives through music by removing
barriers to creativity. Technology should help,
not hinder the creative process. Every minute
spent on unnecessary steps is a minute stolen
from creativity.
We also believe that technology can play an
important role in breaking down other barriers;
geographical, social and economic. Together we
aim to remove them, one by one.

6. OUR VISION: WE SEE A
FUTURE WHERE WE’VE
MADE A DIFFERENCE...
FOR MUSIC MAKERS,creating opportunities for anyone to enjoy making music.
FOR AUDIO
PROFESSIONALS,creating future-proofed environments and improved workflows that
give audio professionals the creative freedom to get the job done.

7. OUR VALUES: WE ARE THE HEART
OF THIS COMPANY. A LIKE-MINDED
ECLECTIC FAMILY OF MUSIC LOVERS
BROUGHT TOGETHER THROUGH A
COMMON PASSION. OUR VALUES
HOLD US TOGETHER. THEY’RE WHAT
WE STAND FOR. THEY’RE WHAT WE
EXPECT OF EACH OTHER.
BE BOLDWe constantly push boundaries. Forward-looking, free-thinking and open-minded, we are aware of the risks yet
never constrained by them.
OWN ITWith a constructive wider concern, we all know our part and own it with pride.
STAY TRUEIn a world where trust is waning, we are honest and straight-talking. We know our minds and act with integrity.
PULL TOGETHERAn eclectic bunch, we realise our full potential by pulling together, seeking, solving and celebrating
as a family.
KEEP LEARNINGWe grow by developing our skills and helping others develop theirs. We learn from our mistakes and constantly
embrace change.

8. OUR BRANDS.They play unique roles with long histories of removing barriers to creativity.

9. Focusrite was born out of a request from Beatles producer Sir George Martin. What followed
was widely regarded as, sonically, one of the finest studio consoles ever made.
But the world was already changing. Software
had kicked off the democratisation of music
production and Focusrite shifted its focus to
home studios, removing the financial barrier
to studio-quality recordings. Digidesign, the
creator of the world’s leading music software
Pro Tools®
, called on Focusrite to deliver what
became known as MBox; the audio interface
that brought Pro Tools to the masses. This was
Focusrite’s springboard into the world of audio
interfaces, which it now leads globally with
solutions for every creative mind, from budding
songwriter to commercial producer.
The brand’s reputation for quality and
reliability has been hard-earned. We now work
tirelessly to uphold it, investing in industry-
leading build quality, reliability and customer
care to ensure Focusrite remains a name music
makers can trust.

10. The Focusrite Pro division was introduced in 2017 to better serve the needs of the professional.
The division is committed to creating a world
where a future-proofed environment and
improved workflows give audio professionals
the creative freedom to get the job done.
Leading the world in high-channel-count,
high-quality sound across an IP network, the
RedNet range is transforming the shape of
multiple professional audio markets.
Working with Focusrite Pro’s highly-skilled and
industry-experienced team, clients can realise
the full potential and maximise the return on
investment from their audio systems.

11. Novation has always been on a mission to sculpt and perform sound; to help
electronic music makers lose themselves on an endless music-making journey.
Ever since the introduction of the iconic
Bass Station back in 1993, Novation has
continued to play its part in shaping the sound
of electronic music. Even music culture itself.
From the ubiquitous Launchpad that has
seen well over a billion YouTube views,
to synthesisers behind the signature sounds
of a constantly evolving musical landscape,
Novation is empowering the creative minds
that are shaping the music and art of tomorrow.

12. Ampify Music develop accessible music-making
apps so everyone can have the opportunity
to enjoy music creation, feeling a sense of
achievement and belonging.
Ampify Music envisions a world where music
creation can happen at any time, helping
new and passionate makers to create their
own music and engage with the wider music
community in new and transformational ways.
Based in Tileyard, London, Ampify Music’s start-up minded team is laser-focused on realising
our common vision: to create opportunities for anyone to enjoy making music.

13. OUR STRATEGY.
Our Strategy is based around three core goals:
1. Grow the core customer base
2. Expand into new markets
3. Increase lifetime value for our customers

14. GROW THE CORE
CUSTOMER BASE.
The number of musicians not yet using technology to sculpt, perform or capture sound
outnumbers those who do by as many as 14:1. Through innovation, disruptive technology and
an unfaltering focus on our customers’ needs, we can change this. Our more accessible and
rewarding music-making experience will enable anyone to join the growing community
of music makers.
• Innovations that make music-making accessible.
• Disruptive technology that genuinely challenges the status quo.
• Perfectly integrated hardware and software that tackles our customers’ pain points.
• ‘Best Choice’ solutions to fit every budget.
EXPAND INTO
NEW MARKETS.
There are places in the world where the barriers to creativity are greater. Equally, there are
creative minds that we’ve yet to support. We aim to remove the barriers to creativity for a whole
new audience.
• Bring down the barriers to creativity in new communities.
• Introduce our technology and innovations to new audiences for whom
sound and creativity matter.

15. INCREASE
LIFETIME VALUE FOR
OUR CUSTOMERS.
We will increase the lifetime value of our customers by maximising the value they get from
making music.
We believe in the positive impact of being immersed in making music. Through a deeper
understanding of our customers, our refined, integrated and augmented solutions will help to
create the most immersive and rewarding music-making experience.
• Lead the music industry in putting the needs of the music-maker first.
• Offer software and content to augment and enhance their creative process.
• Create a connected experience that pulls their music-making environment together.
• Support them on their creative journey, adding value through all the right
music-making tools.

16. OUR CUSTOMER PROMISE.
We can all influence our customers’ journeys for the better. By universally applying these seven principles, we will bolster
their trust in us and increase the value they get from making music.
PERSONALISED “I have an experience that feels tailored to my needs.”
INSPIRED “I feel inspired to expand my music-making world.”
CONTROLLED “I feel in control of my own destiny.”
TRANSPARENT “I understand how they use my data.”
USEFUL “I get what I came for, in a rich and fulfilling experience.”
RESPECTED “I feel they respect me and my community.”
EASY “I have an easy experience without unnecessary complexities.”

17. WHAT “FAMILY” MEANS TO ME.
Being a member of the “Focusrite Family”
means being part of the most successful
professional audio group in the UK, which has
grown over 30 years from small beginnings to
become a global force that is shaping both the
MI and Pro Audio industries.
Whether you are employed in the UK or in the
wider world, you are part of a team committed
to achieving best in class products that offer
“Best Choice” to our customers everywhere
in the world.
As the founder of the business it has always
been my objective that everyone working in
the Group should feel that the “Best Choice”
principle extends to your choice of where to
work and with whom you grow your career.
Whether you prefer the term “family”, “team”
or another group noun, I hope you feel part of a
great business that regards you as an important
member. One that looks out for your wellbeing
and career development and makes you feel
part of something great!
As a public company, in which you may already
be a shareholder or aspire to become one,
I hope you wake up each morning looking
forward to making your unique contribution to
our collective success, as I do.
Thanks for being part of the Focusrite Family.
Sincerely,
Phil Dudderidge
Executive Chairman & Founder
/’fam’li,’fam(ə)li/