2. Brand Name
“Making This Brand Known”
This brand will be known
through it’s donations to
charitable foundations and work
with non profit organizations as
well as work and affiliations with
other companies.
3. Brand Name
“Why Chose This Name?”
This name was chosen because it reflects everything
that I have worked towards. KB (Kem Burkett) Music
Group is about passion and innovation.
4. Brand Name
“Strengths and Concerns”
Strengths: Its foundation is based on the future and
embellishment of digital music.
Concerns: That this name will carry on and that KB
Music Group will give music a new face.
5. Brand Name
“Is It Protected?”
According to USPTO.gov,
this name is not in use.
It is 100% protectable.
6. Brand Name
“What Category Does It Fall Under?”
This name falls under the ‘Arbitrary’ category.
8. LOGO
“How are the laws of shape and color supported?”
In shape, this logo is
horizontal and legible.
In color, I have stuck
with a basic color. It
coveys a relaxed mood.
9. LOGO
“Is this effective?”
I truly believe that this is effective. Music brings people
together. The logo is of a separated world that is slowly
being brought together or made whole and ‘complete’
by the digital age we live in. A pictorial mark best suits
this logo.
10. LOGO
“Competitive Example”
Sony’s logo stands for
the continuous
movement of music in
this digital age. As the
brush stroke starts at
the top and follows
through, it stands for
continuous motion and
adaptation in the
industry.
11. LOGO
“Spirit of the Logo”
I believe that this logo is
very dominant. I wished
that maybe my logo could
look something similar to
this. It doesn’t need to say
what it is in writing
anymore. It’s become an
icon of recognition.
13. Corporate Culture
“Company’s Vision”
The company’s vision it to grow, expand, and
dominate it’s market; conquering independent record
labels and the other major labels. I believe in the
evolution of the music industry. I value the premise of
music as an art and hope to resurrect the true
meaning of music. The company’s vision essentially is
to be a conglomerate.
14. Corporate Culture
“Objectives”
These objectives will be carried out through the value
of real music. This is not about the “hit single,” its
about REAL talent.
15. Corporate Culture
“Culture”
Developing a strong culture will be carried out by the
strong roster of artist who are influential and set the
bar high. Trendsetters are usually icon we look up to.
If they dress a certain way and we like it, we mimc it.
This then becomes adoptive and we call it our own;
our culture.
16. Corporate Culture
“Mission Statement”
“Enabling artists to share their music with the world in
an innovative, inspired and professional way. We
don’t just make music. We make history.”
17. Corporate Culture
“Communication”
This mission statement will
be communicated to the
public via magazines,
word of mouth, media
ads, internet and social
events.
18. Corporate Culture
“Direction”
This mission statement is directed to employees as a
reminder that they are a part of the big picture in
making history. For consumers, this will remind them
that we focus on them and they can always rely on
us to deliver quality artists. We are continuously
adapting to new technologies and always moving
forward.
19. Corporate Culture
“The Difference?”
The difference lies in the fact that my goal is to deliver
“hit albums” again. Majors are looking to deliver “hit
singles.”
21. Tagline
“Effectiveness”
This tagline is effective because it tells consumer that
it is easy for us to make what they want. Specifically
targeting the consumer, it’s short, effective and
straight to the point. Life is hard as-is. Getting the
music they want shouldn’t be.
22. Tagline
“How Is It Different.”
The other major four labels want dominance. I believe
that they fight too much to own one another and
therefore is losing grip on giving people exactly what
they want. Right now it’s all about survival and they
have lost sight of what music is and what artists
really are.
