The Universal Music Group is the world's leading music company. They own and operate businesses involved in recorded music, music publishing, merchandising, and audiovisual content in over 60 countries. They identify and develop recording artists and songwriters, produce, distribute, and promote critically acclaimed and commercially successful music. As digital technology changes the industry, UMG remains committed to developing new services, platforms, and business models to empower innovators and broaden commercial and artistic opportunities in music.

1. Music Video Research
Ben Hollis

2. Industry

3. Who are the Universal Music Group?
The Universal MusicGroup is the world’s leadingmusiccompany.Theyare a
communityof entrepreneurs committed to creativityand innovation.They
own and operate a broad arrayofbusinesses engaged in recorded music,
music publishing,merchandising,and audio-visualcontentin more than 60
countries.Theyidentifyand develop recordingartists and songwriters,and we
produce, distribute, and promote the most criticallyacclaimed and
commerciallysuccessful music to delight and entertain fans aroundthe world.
As digital technologyrefashions the world,their unmatched commitment to
lead in developingnewservices, platforms,and business models for the
deliveryof music and related content empowers innovators and allows new
commercial and artisticopportunities are broadened.Theyare the foundation
for music’s greatest artists,innovators,and entrepreneurs.

4. Form
What is the purpose of a cross-mediaproduction?
The cross media-sector provides multimedia products and services by using radio, television,
Internet, mobile devices, print and events simultaneously along each other. This links to our
coursework as we must create a website for the music video, which shows the background of the
band/artist and information about them, the music video will also be shown on the website,
creating a cross-media production.
How can differentmediaplatforms be used to promote and distribute the music video?
Creating a brand identity with multiple different media platforms such as YouTube and Instagram
will benefit the distribution of the brand/artist, this will increase their following, ultimately this will
create a wider audience allowing for the video to be shown to a wider range of people.
There would be synergy in music marketing if there were two or more combined forms of media to
make a promotional video. For example, films that are featured in music videos as they draw an
audience in because the fans of the actors/actresses in the movie, the fans of the story of the
movie, and the fans of the artist singing the song are generally all interested which makes it spread
round and everyone is aware of it.

5. Genre
Can romantic love songs be found in a variety of music genres?
A music genre is a conventionalcategory that identifies some pieces of music as
belonging to a shared tradition or set of conventions. Lovesongs can befound in
many differentmusic genres, fromhip-hop, pop, rock, or metal music. What makes
a love song is the lyrics, they have a meaning, this could be about falling in love,
heartbreak or after a breakup etc.
Subgenres
A subgenreis a category of a musical genrethat includes its characteristics, butalso
has its own set of characteristics that set it apart fromthat genre, this is often
referred to as a style of the genre. Fusion genres are a type of subgenrethat
combines two genres of music together, for example country rock, which is a fusion
of country music and rock music.
Conventions
Music Genres area way of categorising music based on their sound as well as the
conventions that they hold through their lyrics, the music beat, their image as well
as many other things. For example, with a love song the typical genreconvention
that you would expect to see would be a slow song with lyrics about, falling in love
etc.