Draft Two of our album advertisement

1. Album Advertisement
Scott Galloway

3. Explanation
Here is the final, electronic album advertisement that I have
adapted. Some feedback we were given after our first draft
were relating to who was saying the quotes that were placed
on our advertisement, what record label were the band
signed to as well as why did we choose the different
elements of our advertisement relating to our target audience
and genre.

4. Quotes
We came up with realistic and believable quotes that had been said
about the band. Also we worded them to highlight that is was the
bands debut album and that they were fresh on the scene.
Also, by referencing that the quotes were said by two different
music magazines, Mojo and The Wire. This makes the advert seem
real and more believable.
We chose to do this as it is a common convention for
advertisements to have positive quotes on them from different
magazines or figures within the music industry. We also chose the
magazine ‘The Wire’ as it is more of an independent magazine
which writes about alternative and indie music which suits the
genre of our band. This can also attract the target audience
because if the read ‘The Wire’ magazine, they are likely to listen to
alternative and indie music, therefore by seeing the quote on the
bands advertisement said by the magazine, audiences are more
likely to search the band and listen to their music.

5. Record Label
XL Recordings is an independent, British recording
company. Founded in 1989, it first produced more dance
and rave music by artists such as The Prodigy. As time
progressed, the record label started to sign more
independent bands and artists such as Vampire Weekend.
We feel that due to the range of the different genes that
the label produces, such as independent, is a good staring
point for our band. The use of the large varieties of genres
from the label means that the label has a lot of listeners,
meaning the band will get a lot of promotion and
recognition.

6. Text Sizes
We decided to included different sizes of text throughout
the advertisement to separate the text, make it interesting
to read and eye catching towards the audience.
The text is split up into sections. The main information,
such as the album name, artist name and release date, is
very largely placed at the top of the advertisement to
catch the audiences attention and attract them to the
advert.
The quotes and information about what the album
contains is a bit smaller, but it interreges the audience and
makes them want to read more of the advert and what the
critics say about the bands new album. This is also seen
as a common convention within album advertisement.

7. Fragmentation Theme
We have also decided to continue to theme of fragmentation which
ran throughout our album cover onto our album advertisement. We
have done this as it will make the advertisement recognizable for
the audience. The consumers can identify the same theme
throughout the two forms of media and will make the link that they
are both advertising the same band.
Also, if some people see the advertisement in the high street or in
different shops, the unique theme on the advertisement will imprint
in their mind. Once finding the album, they will realize what band it
is and what album as the design is unique to the band and album
itself.
We have done this as we found different albums in the same genre
of music also have unique and unusual album covers that are eye
catching and interesting to look at. Therefore we feel that our target
audience would be attracted by our advertisement due to the
interesting and technical design which is unique to the band.