Navigating Your Marketing Response To The Covid-19 Recession [Eurocham Vietnam]
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This document provides marketing strategies and recommendations for navigating marketing during the COVID-19 pandemic. It suggests breaking monotony and having fun by sponsoring streamers instead of influencers. It also recommends engaging people where they are by creatively delivering food to streamers mid-game or allowing people to virtually visit places. The document further advises staying social through the right channels like Facebook groups, and reconstructing marketing strategies by following Procter & Gamble's example of storytelling over sales and splitting budgets accordingly between brand and sales.
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Navigating Your Marketing Response To The Covid-19 Recession [Eurocham Vietnam]
- 1. Navigating Your Marketing Response To Covid-19 Oliver Woods RED² Digital Agency oliverwoods@red2digital.com
- 2. RED2
- 6. BREAK THE MONOTONY & HAVE FUN
- 7. SPONSORING STREAMERS, NOT KOLS DELIVERING FOOD TO STREAMERS MID- GAME
- 9. 9 ENGAGE PEOPLE WHERE THEY ARE CREATIVELY MYBURGERLAB PIVOTS TO DELIVERY & GAMING PRESENCES
- 10. 10 GIVE PEOPLE A PLACE TO ENGAGE YOU CAN NOW ‘VISIT’ SINGAPORE ON ANIMAL CROSSING
- 12. 12 JACINDA ARDERN AUTHENTIC DIGITAL LEADERSHIP
- 13. STAYING SOCIAL
- 14. SOURCE: DECISIONLAB ARE YOU USING THE RIGHT CHANNELS?
- 15. SOURCE: DECISIONLAB ARE YOU MAXIMISING FACEBOOK?
- 20. SOURCE: LINKEDIN
- 21. SOURCE: LINKEDIN
- 24. SOURCE: BOND ZOOM: 200 MILLION USERS! SLACK: 2X INCREASE IN PAYING CUSTOMERS THE ZOOM BOOM
- 25. SOURCE: Q&ME ZOOM IN VN: MOBILE
- 26. SOURCE: Q&ME ZOOM IN VN: A NEW B2B CHANNEL
- 29. SOURCE: TRAVEL & LEISURE
- 31. 31 TOURISM PHILIPPINES MAKING YOUR BACKGROUNDS MORE INTERESTING
- 32. 32
- 33. 70%INCREASE IN FOOD DELIVERY USAGE AND 24%NEW USERS OF FOOD DELIVERY APPS SOURCE: Q&ME
- 34. GRAB IS #1 SOURCE: Q&ME
- 40. SOURCE: CIMIGO
- 41. 41 MAX OUT YOUR ADVERTISING BUDGET NOW
- 42. 42 SET OUT TO CREATE CONVERSATIONS
- 45. SOURCE: EMARKETER EVEN B2B BRANDS TODAY ARE FOLLOWING IN P&G’S FOOTSTEPS
- 46. 46 SOV = SOM
- 47. SOURCE: BINET & FIELD INVEST ~60% IN BRAND & STORYTELLING INVEST ~40% IN SALES CAMPAIGNS SPLIT YOUR BUDGET
- 48. SOURCE: BINET & FIELD
- 49. SOURCE: WARC
- 51. Thank you. oliverwoods@red2digital.com +84 901 402 238