Generation Z: The Next Generation

@mcielak
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Generation – Z
The Next Generation
Moisés Cielak, Ph.D.
@mcielak

@mcielak
Acercamiento práctico al
marketing digital
InfluenciaDigital.com.mx

@mcielak
Por qué escogí este tema….
• Porque el nuevo marketing es una ciencia del acercamiento
• Porque SEO SEM ADWORDS, FACEBOOK, etc. Son solo
herramientas,
• Las personas las hacen funcionar o perder el rumbo,
• Porque estamos en el mundo para hacer negocios y la
Generación Z es la que ya nos pide comunicarnos mejor
• Porque en la academia, los profesores somos consultores y
tú, amiga, amigo, eres el agente de cambio
• Acompáñame 45 minutos a mostrarte mis mas recientes
hallazgos sobre la GEN Z y sus amigos lejanos, los milennials

@mcielak
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es www.arenamedia.es
Quiénes son y porqué nos preocupan
“ F irst ” generación
Cómo comunicar con ellos

@mcielak
Generation Z: quiénes son
Generación siguiente a los
Millenials.
No hay acuerdo sobre las fechas
que engloba esta generación,
pero está aceptado que
comienza con los nacidos a mitad
de los 90’s y finaliza en torno al
2010.

@mcielak
Generation Z: quiénes son
Eventos sociales y económicos
ocurridos durante la edad de
crecimiento así como por la
velocidad con la que estos
cambios ocurren marcan la
actitud de las generaciones
(Karl Mannhein, el primero en hablar del concepto
“ generación ” ya en los años 20s)

@mcielak
Generation Z: porqué nos
preocupan
Necesario hacer una adaptación del Marketing
a la misma.
Incrementar la efectividad de las acciones de
marketing en términos de contenido, tono y
medios.

@mcielak
Nuestros hijos seguirán
manteniendo la habilidad
del ser humano de
hablar, menos, pero
hablarán

@mcielak
“ F irst ” generación

@mcielak
marcas
El ritmo de cambio que
ha rodeado a la
Generación Z le ha
hecho desarrollar unas
características que los
describe como “Firsts”
Global
Conciencia
da
Visual
Valora las
Conectada
Multi,
Multi-media

@mcielak
Mismos referentes.
Diferencias geográficas
entre personas de
edad similar están
empezando a
desaparecer.
Hoy por primera vez la
gente es más igual que
distinta.
GenZ: la primera
generación global
z
z

@mcielak
GenZ: la primera
generación concienciada
z Preocupada por el
impacto del hombre
sobre el planeta.
z Intenta cambiar el
mundo , quiere jugar
un papel en el
cambio
z Espera constante
innovación

@mcielak
GenZ: la
primera
generación que
ve el valor de
una marca
z Relación contruída
sobre un interés
mutuo y de confianza.
z Generación de
consumidores más
inteligentes que la de
sus padres en la misma
edad.
z R elación entre iguales,
y esperan que las
marcas les traten
acorde a este deseo.Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es

@mcielak
GenZ: la primera
z
z
Un 46% están conectados más de 10 horas al
día.
Un 76% su experiencia con la tecnología les
ayudará a conseguir sus objetivos.
z Un 66% la tecnología les hace sentir que
nada es imposible.Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es

@mcielak
z 54% declara visitar
Youtube múltiples veces
al día.
z Crecimiento de Instagram
y en redes más
consolidadas foco
importante en la
compartición de video.
z Transferencia del amor
por la televisión hacia
otras plataformas.
GenZ: la primera
generación
visual

@mcielak
z Unicamente Facebook o
Twitter, NO es una opción
z Diferentes plataformas
requieren aproximaciones
diferentes
z Reto: alcanzar al joven de la
forma y con el contenido más
adecuado posible.Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
GenZ: la primera generación
multi, multi media

@mcielak
“First ” generación

@mcielak
1. Atrapando su atención rápidamente
2. La Visualizaciòn siempre ayuda
3. Mantener el elemento humano
4. Recuerda que tu audiencia tiene una audiencia
5. Comunicaciones r á pidas

@mcielak
Recuerda, ellos nos están vigilando,
investigando. Honestidad, claridad y
credibilidad son los pilares de la
comunicación hacia esta Generación Z

@mcielak 2
Meet “Generation Z , ” los menores de 18
Nos hemos estado enfocando por más de
10 años en los Millenials
Pero los Gen Z son muy distintos a los
Millennials
Esto es lo que veo y pienso que debemos
Hacer, ¡Cuanto antes!

@mcielak
Nuevos bebés diarios
Viene el Tsunami
4
Source: U.S. Census Bureau, 2012 (via Mintel 2014)
Gen Z
( <19 )
25.9%
Millennials
( 20-37 )
24.5%
Swing
( 69+ )
10.5%
Baby Boomers
( 50-68 )
23.6%
Gen X
( 38-49 )
15.4%
361,000nenuevos
Mas del 25% de los
Americanos son Z

@mcielak 5
84%
74%
73%
69%
65%
60%
55%
52%
32%
29%
Toys
Apparel
The week’s dinner menu
Entertainment
Family vacation
Home furnishing
Family cars
TV
Cell/mobile
Computer
Influencian las compras del hogar
poe Gen Z child is
inﬂuential when purchasing the following
Source: JWT Intelligence 2012

@mcielak 6
Tienen mas ingreso disponible
Gen Z porque reciben su semana
Casi por un total de
$44 billion USD al año
Source: Mintel 2013 “Activities of kids and teens.”

@mcielak
Les encanta comprar, y mucho es online
7
Toys
Online games
Offline games
Books
Electronics
Music
Fashion accessories
Shoes
Movies
Sports equipment
Beauty products
46%
54%
53%
47%
44%
56%
47%
53%
47%
53%
50%
50%
43%
45%
57%
55%
53%
47%
40%
60%
49%
51%
Offline
Clothes
Online
45%
55%
Percentage of Gen Z who prefer shopping online vs. offline
Source: JWT Intelligence 2012

@mcielak 8
Source: Study called “High School Careers” by Millennial Branding and Internships.com via
entrepreneur.com
Les urge empezar a trabajar
55%
Presion parental para que
Empiecen a obtener experiencias
Laborarles en la Prepa
Parents of Gen Z los empujan a trabajar
Cuanto antes para que se vayan de casa
A vivir su independencia
4 d e 5cada Prepo se cree
Mas fregón que sus
Papás

@mcielak
Gran madurez y mucho control
9
Teen Birth Rate
(per 1,000 women age 15-19)
72
60
40
20
1.3
89.1
80
60
40
29.4
1950 ’60 ’70 ’80 ’90 ’00 20101980 ’85 ’90 ’95 ’00 ’05 2010
Alcohol
Marijuana
Cigarettes
Cocaine
Use of Illicit Substances
(Among high school seniors)
25%of Gen Z teens say they
were in a physical ﬁght in
the past year (down from
42% surveyed in 1991)
Source: Centers for Disease Control and Prevention via vox.com : WebMD (CDC Survey 2014)
10%of Gen Z teens say they
tried an e-cigarette in 2012
(a doubling in one year)

@mcielak
Social listening reveals that Gen Z are determined
to “make a difference” and “make an impact.”
Social entrepreneurship is one of the most popular
career choices.
Pretenden cambiar al mundo
10
Source: U.S. Department of Labor, 2013,
26%of 16-to-19 year-olds are
currently volunteering

@mcielak
Un ejemplo de lo que el milenial empezó
11
Name : Mark Zuckerberg
Fame Age: 20
Profession: Internet Entrepreneur

@mcielak
…y cómo la siguió una Gen Z…
12
Name: Adora Svitak
Fame Age: 16
Profession: Activist, author and
advocate for education
Su 2010 TED talk, “What Adults Can
Learn From Kids,” tiene mas de 3M
De views
Source: Adorasvitak.com

@mcielak 13
…y esta es la nueva norma de la Gen Z
Name : Logan Laplante
Fame Age: 13
Profession: Advocate for DIY education
His 2013 TED talk, “Hackschooling
Makes Me Happy,” has received over 5
million views.
Source: About.me/loganlaplante

@mcielak
¿cómo han llegado tan lejos?
14

@mcielak
¿La GEN Z hará que la realidad virtual
sea la próxima gran tecnología?
¿ó será solo que la Gen Z ve la realidad
virtual como un gadget de moda?
¿ o será la realidad virtual como el
iPhone de esta generación?

@mcielak
§
REALIDAD VIRTUAL: UNA APUESTA DE FUTURO
¿hay negocio?

@mcielak
REALIDAD VIRTUAL: UNA APUESTA DE FUTURO

@mcielak
§
§
§
COMO GENERAR UNA EV
ENTORNO ENVOLVENTE
INTERACCIÓN
DISPOSITIVO / SISTEMA

@mcielak
§
§
§
COMO GENERAR UNA EXPERIENCIA VIRTUAL
ENTORNO ENVOLVENTE
INTERACCIÓN
DISPOSITIVO / SISTEMA

@mcielak
NIVELES DE INTERACCIÓN
1. OBSERVACIÓN
2. NAVEGACIÓN LIMITADA
3. NAVEGACIÓN LIBRE
4. INTERACCIÓN CON EL ENTORNO
1. Objetos (luces, puertas, materiales…)
2. Puntos de información
3. Diálogo con personajes
4. Menús interactivos

@mcielak
¿DÓNDE ESTÁ EL NEGOCIO?
§ …

@mcielak
NO SOLO MARKETING
En Brasil ,
Hermes
Pradlni
desarrolla
contenido de
Realidad Virtual
que captura la
atención de los
niños cuando

@mcielak
Montaña
del
Cambio
1 2
El cambio siempre es duro e impone

@mcielak
Los cambios no solo tiene que ver con las
herramientas sino sobre todo con las personas

@mcielak
Realidad Aumentada RA
Es el término que se usa para definir una visión
directa o indirecta de un entorno físico
del mundo real , cuyos elementos se combinan
con elementos virtuales
para la creación de una realidad mixta en tiempo real.

@mcielak
GEN Z, ¿cómo desplazarán a los
millenials?
• Algunas aplicaciones recientes por parte de las
marcas:
•
•
•
https://www.youtube.com/watch?v=bRoqIU6K6kk (campañas publicitarias)
https://www.youtube.com/watch?v=Go9rf9GmYpM&list=PL6BwAinBspEC_yFtghsi-
99Ej1OpVrjhi&index=3 (nuevos paraderos)
https://www.youtube.com/watch?v=Fd0XPKtqEV8&index=6&list=PL6BwAinBspEC_
yFtghsi-99Ej1OpVrjhi (10 casos de éxito: opcional)
40

@mcielak 15
Source: Rutgers 2013, Annie E. Casey Foundation 2013
Gen Z were developing their personalities
and life skills in a socio-economic
environment marked by chaos, uncertainty,
volatility and complexity. Blockbusters like
The Hunger Games and Divergent depict
teens being slaughtered. No wonder Gen Z
developed coping mechanisms and a
certain resourcefulness.
73%of Americans were
personally affected by the
Great Recession
Porque están creciendo
después de 9/11
1 in 4
American children
are living in poverty

@mcielak
Porque las elecciones tradicionales,
ya no les sirven
16
SON TESTIGOS DEL
SUFRIMIENTO DE SUS
HERMANOS, AÚN EN
CASA, POR QUERER SER
DIFERENTES
30%of high school students
today are pushing out their
graduation date
Source: Report from Education week via The Atlantic

@mcielak
Su nuevo sistema educativo es 0 discriminatorio
Y 100% inclusivo
17
They were raised in an American
education system that focused on
mainstreaming and classroom diversity.
As a result, they are collaborative team
players where everyone is equal at
winning and losing.

@mcielak 18
Nature vs. Nurture: los Gen Z tienen infancias únicas

@mcielak@MCielak 19
Multiracial children
Modern families come in all
colors and sizes. Long-standing
views of race have been
challenged by culture: celebrities,
artists, politicians and athletes of
mixed heritage have changed
discourse, along with trans-racial
and international adoptions.
Source: Census: “The two or more races population: 2010 Census Brief”;
American Academy of Child and Adolescent Psychiatry
+400%increase in multiracial
marriages (Black and White) in
the last 30 years (with a
1,000% increase in Asian-
White marriages)
+50%
increase in the multiracial
youth population since 2000
(to 4.2 million)

@mcielak@MCielak 20
Mucha mayor diversidad
Research shows that multiracial children
tend to be high achievers with a strong
sense of self and adaptability to change.
-1.5%decrease in the caucasian
6-17 year-old population is
projected by 2018
+7.6%
projected increase in the
Hispanic teens population
over the next ﬁve years, the
fastest growing population in
the US
Source: Mintel “Activities of kids and teens” - US - Nov 2013

@mcielak 21
La muerte del género
Gender roles and norms are
blurring, which may make it harder
for Gen Z to ﬁnd mates and
maintain households when they
become adults. Self-identity is
less constructed by gender than
for past generations.
@MCielak
Source: GoldieBlox.com

@mcielak
Nuevos estilos parentales
22
With studies showing the adverse effects of
helicopter parenting, parents of Gen Z have
been discouraged from mollycoddling. As a
result, Gen Z have been given more space
than Millennials, accessing answers and
inspiration on the Internet, and are more
self-directed.
Source: Census: “The two or more races population: 2010 Census Brief”
@MCielak

@mcielak
Viven con diversas generaciones, conviven!
23
Gen Z have been raised in larger, extended
households as retired grandparents have
moved in and Millennial siblings (Boomerang
Kids) have moved back home. As a result,
they are sharers and have greater afﬁnity and
respect for the elderly. Gen Z share many of
the same values as the Great Generation.
@MCielak
Source: Census: “The two or more races population: 2010 Census Brief”

@mcielak 24
Son realmente DIFERENTES
@MCielak

@mcielak
They worry about the economy
25
80
60
40
20
0
What things
cost today
100
Cybercrime
Government
leadership
Crime in
your town
Your parents’
job security
Terrorism
The economy
Wars around
the world
Female Male
@MCielak
Source: JWT Intelligence, 2012

@mcielak
SON EMPRENDEDORES
Surrounded by DIY education and crowdsourcing,
these teens dream of self employment. They feel
pressured to gain professional experience at a very
early age. Low wage entry level Gen Z jobs lead to
competition with struggling Millennials, fueling
competitiveness.
26
Source: Millennial Branding and Internship.com, 2014, Mintel 2014
72%of high school students
want to start a business
someday (compared to
64% of college students)
61%
of high school students
want to be an entrepreneur
rather than an employee
(compared to 43% of college
students)
@MCielak

@mcielak 29
SU BIBLIOTECA SE LLAMA REDES SOCIALES
52%
of teens use YouTube or
other Social Media sites for a
typical research assignment
in school
@MCielak
Source: Pew Research, “How teens do research in the Digital world” 2012

@mcielak 30
Age (13-17) Age (8-12)
TV
Cell/mobile phone
Laptop computer
Desktop computer
iPod or other portable
music player
Gaming console
Handheld gaming
device
Tablet
E-reader
24%
25
23
17
16
13
11
4
5
17%
12%
4%
25
36
28
38
28
50
39
76
72
72
31%
33%
39%
57%
72%
FUNCIONAN A CINCO PANTALLAS
Percentage who use the following devices
multiple times per day
@MCielakSource: JWT Intelligence

@mcielak
MUCHO MENOR TIEMPO DE ATENCIÓN
31
Gen Z are the ultimate consumers of snack
media. They communicate in bite sizes.
Research studies suggest that their brains have
evolved to process more information at faster
speeds, and are cognitively more nimble to
handle bigger mental challenges. But, getting
and keeping their attention is challenging.
8 secis the average American
attention span
(down from 12 sec in 2000)
11%of children 4-17 years old
have been diagnosed with
ADHD (up from 7.8% in
2003)
@MCielak
Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press

@mcielak
Gen Z have always known how to zoom, pinch and
swipe. They have grown up with hi-def, surround-
sound, 3D and now 4D — 360 degree photography
and ﬁlm is their normal. Ultra slow motion and hi-
speed video is their standard.
32
PIENSAN EN 4D, AR Y VR
2005is the year that Google
Maps launched with its
satellite and zooming
functions
@MCielak

@mcielak@MCielak
POCA CONCIENCIA SITUACIONAL
image source
33
Teachers say that Gen Z lack situational
awareness, oblivious to their
surroundings and unable to give
directions. Some speculate that Gen Z
have become overly reliant on their
devices.
Source: Pew Research, 2012

@mcielak 34
ODIAN SER ESPIADOS
As Social Media natives, attuned to NSA
surveillance issues, they are more
concerned about disabling their phone’s
geolocation than their privacy settings.
Gen Z are drawn to incognito media such
as Snapchat, Secret and Whisper.
25%of 13-17 year-olds left
Facebook in 2014
@MCielak
Source: Facebook Social Ads Platform (“Potential Reach”), 2013

@mcielak@MCielak
SE COMUNICAN MEJOR A SEÑAS
image source
35
Gen Z speak in emoticons and emojis.
Symbols and glyphs provide context
and create subtext so they can have
private conversations. Emoji alphabets
and icon “stickers” replace text with
pictures.

@mcielak 36
SE COMUNICAN MÁS RÁPIDAMENTE
Gen Z are agile communicators:
speed of communication and
repartee garners cultural currency.
They’re accustomed to rapid-ﬁre
banter and commentary. As a result,
Gen Z are not precise
communicators and leave a lot of
room for interpretation.
image source
68%of teachers think that
digital tools make students
more likely to take
shortcuts and not put effort
into their writing
46%
of teachers say digital tools
make students more likely
to “write too fast and be
careless”
@MCielak

@mcielak 37
Twitter Facebook Instagram Tumblr Google+
27%
30%
26%
42%
33%
23%
12%
17%
23%
3% 4% 4%
6% 5%
3%
Fall 2012 Spring 2013 Fall 2013
SE COMUNICAN CON IMÁGENES
Percentage of Gen Z using social media
% share of respondents, select ﬁndings
@MCielak
Source: AFP News Report, via MarketingCharts 2013

@mcielak 38
EFÍMEROS Y RAROS
Gen Z are drawn to social media which
disintegrates and self-destructs. They
suffer from FOMO (fear of missing out)
more than Millennials, so being
culturally connected is critical.
@MCielak

@mcielak
MENOS TRICICLOS, MAS PC S
39
41%Of Gen Z spend >3 hours
per day on their computers
for non-schoolwork-related
purposes (compared to
22% a decade ago)
@MCielak
Source: WebMD (CDC Survey 2014)

@mcielak 40
81%of online teens use some
kind of Social Media
26%
of Gen Z would need to ﬂy
to visit most of their social
network friends
@MCielakSource: JWT Intelligence and Pew Research center

@mcielak
HIPERCONCIENCIA DE SU IMPACTO EN
EL MEDIO AMBIENTE
41
80%know about man’s impact
on the planet
78%
are concerned about world
hunger
9 of 10continue to feel optimistic
about their own future
77%
are concerned about
children around the world
dying of preventable
disease
7 of 10feel optimistic about the
future of the environment
76%
are concerned about man’s
impact on the planet
@MCielak
Source: Unilever Project Sunlights How Children Inspire Sustainable Behavior in Adults, August 2013 ; JWT Intelligence

@mcielak
HACEN live-stream Y co-create
Gen Z gravitate to live-streaming
media, such as Twitch and Ustream.
Two-way live-streaming and video-
conferences (think: FaceTime and
Skype) are their preferred ways to
communicate.
43
#1live-streaming platform in
the world is Twitch, which
features live video
gameplay, news and chat
@MCielak
Source: JWT Inteligence

@mcielak 45
PERO SON MÁS OBESOS
Teen obesity has nearly tripled from
1971-2010, now stabilized at around 18.4%
Teenage boys are more likely than girls to be obese (18.6% vs. 15%)
@MCielakSource: Centers For Disease Control And Prevention, 2013 (via Mintel 2014). Percentage
of obesity among high school students, by state, for selected year 2003 and 2011

@mcielak 46
PERO LA COMIDA ES EL NUEVO VICIO
A Different Set of Vices
Are having less sex (but more un-protected sex)
Are more obese
Are recycling and up-cycling
Are more sedentary
Are a happy lot
Are focused on sharing
Are self-conﬁdent
LUST
GLUTTONY
GREED
SLOTH
WRATH
ENVY
PRIDE
Source: Mintel 2014, Centers for Disease Control and Prevention 2014
@MCielak

@mcielak 47
@MCielak
¿CÓMO CONECTO CON ELLOS
ENTONCES, &%&//$$&$/$???

@mcielak 48
Don’t treat them like Millennials
Gen Z
Tech Innate: 5 Screens
Think in 4D
Judiciously Share )
Active Volunteers
Blended (race & gender)
Togetherness
Mature
Communicate with Images
Make Stuff
Have Humility
Future Focused
Realists
Want to Work for Success
Collective Conscious
Millennials
Tech Savvy: 2 Screens
Think in 3D
Radical Transparency: Share All
Slacktivists
Multi-cultural
Tolerance
Immature
Communicate with Text
Share Stuff
Have Low Conﬁdence
Now Focused
Optimists
Want to be Discovered
Team Orientation
@MCielak

@mcielak@MCielak
49
Don’t treat them like Millennials
Very Different Experiences and References
Homosexuality is no
longer considered
a disease
The DVD, an optical disc
computer storage media
format is announced
Instant messaging, a
type of online chat, is
released by Microsoft
Mobile phones with
the ability to send
text messages
Portable media player
EL MATRIMONIO MIXTO
SE VUELVE LEGAL
The video-sharing
website Youtube is
launched
Snapchat, a photo
messaging app
is introduced
Smartphones with a
multi-touch interface
Commercial music
streaming services
Gen Z Millennials
Politics
Media
Communication
Telecommunications
Music

@mcielak 50
Checklist PARA CONECTAR CON LA
Gen Z
1. VÉLOS COMO DIVERSOS (ethnically, sexually, fashionably)
2. HABLALES CON IMÁGENES: emojis, symbols, pictures, videos
3. SE COMUNICAN EN SNACKS “snackable content”
4. EVITA EL GUGUDADA talk to them as adults, even about global topics
5. ASUME QUE TIENEN OPINION , inﬂuencing family decisions
6. SÍ HACEN COSAS, ME CAE!!!— or help Gen Z make stuff
7. EMPUJA SU ESPÍRITU EMPRENDEDOR
8. SÉ HUMILDE ANTE SU GRANDEZA
9. DÁLES EL CONTROL (IGUAL, YA LO TIENEN)
10. COLABORA CON ELLOS Y MOTÍVALOS A COLABORAR
@MCielak

@mcielak 51
11. CUÉNTALES
Checklist for connecting with Gen Z
TU HISTORIA A TRES PISTAS
12. Live stream
13. QUE TE GOOGLEEN!!!)
14. HÁBLALES DEL VALOR DE LAS COSAS (SÍ LO ENTIENDEN!!!)
15. DALES UNA CAUSA SOCIAL
16. HAZ TU HOGAR MÁS SOSTENIBLE
17. AYÚDALOS A OBTENER EXPERIENCIA (INROADS MODEL)
18. PRÓVÓCALOS MÁS (think: ephemeral, puzzles, surprises and games)
19. ALIMENTA SU CURIOSIDAD
20. DÁLES DE COMER!!!
@MCielak

@mcielak@MCielak
52
Economic
Disparity
Gender
Equality &
LGBT Rights
Malala
TECHNOLOGY
ISSUES
NEWS
Mixed Reality
Socialism &
Communism
3D Printing
& Doodling
School
Shootings
Total Solar
Eclipse
March 2015
Whisper
Common
Core
Education
Nationwide
YouTube
Stars
Drones
iPhone 6
Twitch
Wearables
Oculus Rift
Gen Z EN QUÉ ANDAN HOY EN DÍA?…
Global
Warming
Weather
Refugees
Cost of
Education
Loneliness
Brazil
&
The World Cup
Gaga in Space
2015
Girls in
STEM
Net Neutrality
Back to School
Elon Musk
Texting While
Driving
Tuna the Dog
Autonomous
Cars
Tuna the Dog
Avatar 2
2016
Star Wars
Episode VII
2015
MEDIA & CULTURE
Teenage
Mutant Ninja
Turtles
8/8
Hunger Games
Mockingjay
11/21
Teen Choice
Awards
8/10
Kids Choice
Awards
7/17
MTV VMAs
8/24
Tarzan
November
Earth to Echo
August
GEN Z
22 Jump Street
June

Generation Z: The Next Generation

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Generation Z: The Next Generation