Resilience & Recovery: Marketing & Advertising Under Covid
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As the world reels from both the health crisis and economic shock caused by Covid-19, businesses today are facing an unprecedented challenge. That's why we are launching our 'Digital Signal' Webinar series, where the team at RED2 cut through the noise and provide you with solid advice on how your brand can survive & thrive during this crisis. Our Director of Digital & Social Strategy Oliver will be delivering a 30-minute webinar covering: - Insights on changing channel and customer behaviour to better guide your business' response. - Strategies to ensure continued resilience during the crisis and to succeed during the recovery. - Tactical case studies of B2C and B2B brands that are defying the odds to stay relevant.
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Resilience & Recovery: Marketing & Advertising Under Covid
- 1. Resilience & Recovery Oliver Woods RED² Digital Agency
- 2. RED2
- 5. SOURCE: WARC
- 11. 50%+ QUICK ENTRY/EXIT PRE-BOOKED TIME SLOTS ONLINE DELIVERY SOURCE: GLOBALWEBINDEX WANT THESE FOLLOWING SAFETY & HEALTH MEASURES WITH BUSINESSES
- 12. 95%ARE USING MORE AT-HOME MEDIA BUT… 70%+IS NEWS & STREAMING CONSUMPTION SOURCE: GLOBALWEBINDEX
- 13. 47% VS. 14%STAY UP TO DATE VIA SOCIAL BELIEVE SOCIAL IS A TRUSTWORTHY CHANNEL SOURCE: GLOBALWEBINDEX
- 14. 60%+ HOW-TO/DIY TUTORIALS MEMES HUMOUR SOURCE: GLOBALWEBINDEX WANT MORE OF THIS CONTENT ON STREAMING SERVICES
- 19. DON’T GO DARK
- 20. 20 DON’T GO DARK
- 21. 21 GROW SOV
- 22. 22 SOV IS KING
- 24. 60:40 RULE
- 25. SOURCE: BINET & FIELD
- 26. SOURCE: BINET & FIELD
- 27. BE AS CREATIVE AS POSSIBLE
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- 30. 30 SOURCE: BINET & FIELD
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