Harri argues that city breaks can provide cheap vacations compared to nights out in London that won't be remembered. Several businesses are highlighted that integrate social missions into their operations, including Ben and Jerry's flavor that supports social justice causes, Brewgooder donating beer profits to fund clean water projects, and a fashion rental company that allows customers to provide feedback. The no/low alcohol beverage market is forecast to significantly grow as younger consumers prioritize health and productivity over drinking.

4. “You can get cheap city
breaks for the price of a
night out in London which
you won’t remember
anyway oh and city breaks
look so much better on
Instagram.”
Harri, 27 via The Guardian

14. Baileys’ Treat Bar, offering a fully customizable menu. Inside is any Instagrammers dream – neon signs,
candy wallpaper, message walls and even an infinity mirror!
#TreatUp

16. Ben and Jerry’s, has it’s very own
Social Mission Activism Manager
Their recent Pecan Resist flavour is
part of the company’s campaign to
“lick injustice and champion those
fighting to create a more just and
equitable nation for us all”

17. Brewgooder has set out a simple mission:
“To provide clean water for 1,000,000 people
through the power of craft beer by donating
100% of our profits to clean water charities”
Since 2016 they have helped fund 60 projects
for over 33,000 people in Malawi.

18. Rental concept in high fashion plus the opportunity to feedback and
change the garment

32. SO KEY LEARNINGS

36. The low and no-alcohol sprits category forecast to grow by 81.1%
between 2018 and 2022 in the UK alone.
British 18-25-year-olds feel that “drinking is no longer a performance-
enhancer but a threat to holistic health and productivity.”