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1
Unlock Your Digital Potential
Jack Monson, Qiigo
@jackmonson
Social Media
Best Practices for Franchises
2
Unlock Your Digital Potential
IFA Convention 2017
Las Vegas
3
Unlock Your Digital Potential
2012
The Good Ol’
Days:
4
Unlock Your Digital Potential
2012 2017
5
Unlock Your Digital Potential
2012 2017
6
Unlock Your Digital Potential
2012 2017
7
Unlock Your Digital Potential
2012 2017
Organic Posts Reach
All Followers
Ads Reach
Targeted Consumers
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Unlock Your Digital Potential
2012 2017
5 years = one generation
9
Unlock Your Digital Potential
Social Media Truths
In 2017
Social Media Truths
10
Unlock Your Digital Potential
Marketing Mix in 2017
Social Media Truths
Radio
Television
Print Ads
Public Relations
Med...
11
Unlock Your Digital PotentialSocial Media Truths
Radio
Television
Print Ads
Public Relations
Media Relations
Investor R...
12
Unlock Your Digital Potential
You can’t “not” do something because it’s too hard.
Anyone who says “it’s just too hard” ...
13
Unlock Your Digital Potential
There are no snowflakes.
Social Media Truths
14
Unlock Your Digital Potential
You can make exceptions, but each one chips away at
logic, efficiency, and profitability....
15
Unlock Your Digital Potential
9 Social Media Best Practices
9 Social Media Best Practices
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Unlock Your Digital Potential
1. One Facebook page per location.
9 Social Media Best Practices
17
Unlock Your Digital Potential9 Social Media Best Practices
Facebook
Google+
Twitter
Instagram
Snapchat
YouTube
1. One F...
18
Unlock Your Digital Potential9 Social Media Best Practices
2. No Separate Pages for Fran Dev
19
Unlock Your Digital Potential9 Social Media Best Practices
A Facebook page with nothing new in the past 2 weeks
means y...
20
Unlock Your Digital Potential9 Social Media Best Practices
3. Post Every Day
Facebook organic reach?
1 Million Fans: 1%...
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Unlock Your Digital Potential9 Social Media Best Practices
3. Post Every Day
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Unlock Your Digital Potential9 Social Media Best Practices
4. Post Shareable Content
23
Unlock Your Digital Potential9 Social Media Best Practices
5. Post Facebook Live Videos
24
Unlock Your Digital Potential9 Social Media Best Practices
6. Advertise
25
Unlock Your Digital Potential
Respond to all customers on Social.
But don’t spend all of your time monitoring and measu...
26
Unlock Your Digital Potential
• D.I.Y. or Do It For Franchisees?
• Choose a Social Media Conductor at HQ
9 Social Media...
27
Unlock Your Digital Potential9 Social Media Best Practices
9. Do One Thing Different
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Social Media Marketing for Franchises Best Practices

Presentation for Franchises, brands, and marketers at the Southeast Franchise Forum in Atlanta, 7/12/2016 by Jack Monson of Qiigo.

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Social Media Marketing for Franchises Best Practices

  1. 1. 1 Unlock Your Digital Potential Jack Monson, Qiigo @jackmonson Social Media Best Practices for Franchises
  2. 2. 2 Unlock Your Digital Potential IFA Convention 2017 Las Vegas
  3. 3. 3 Unlock Your Digital Potential 2012 The Good Ol’ Days:
  4. 4. 4 Unlock Your Digital Potential 2012 2017
  5. 5. 5 Unlock Your Digital Potential 2012 2017
  6. 6. 6 Unlock Your Digital Potential 2012 2017
  7. 7. 7 Unlock Your Digital Potential 2012 2017 Organic Posts Reach All Followers Ads Reach Targeted Consumers
  8. 8. 8 Unlock Your Digital Potential 2012 2017 5 years = one generation
  9. 9. 9 Unlock Your Digital Potential Social Media Truths In 2017 Social Media Truths
  10. 10. 10 Unlock Your Digital Potential Marketing Mix in 2017 Social Media Truths Radio Television Print Ads Public Relations Media Relations Investor Relations Word of Mouth Social Media Direct Mail Outdoor Online Display Website Search Email Marketing Telemarketing Loyalty Program
  11. 11. 11 Unlock Your Digital PotentialSocial Media Truths Radio Television Print Ads Public Relations Media Relations Investor Relations Word of Mouth Direct Mail Outdoor Online Display Website Search Email Marketing Telemarketing Loyalty Program Marketing Mix in 2017
  12. 12. 12 Unlock Your Digital Potential You can’t “not” do something because it’s too hard. Anyone who says “it’s just too hard” can be ignored. Social Media Truths
  13. 13. 13 Unlock Your Digital Potential There are no snowflakes. Social Media Truths
  14. 14. 14 Unlock Your Digital Potential You can make exceptions, but each one chips away at logic, efficiency, and profitability. Social Media Truths
  15. 15. 15 Unlock Your Digital Potential 9 Social Media Best Practices 9 Social Media Best Practices
  16. 16. 16 Unlock Your Digital Potential 1. One Facebook page per location. 9 Social Media Best Practices
  17. 17. 17 Unlock Your Digital Potential9 Social Media Best Practices Facebook Google+ Twitter Instagram Snapchat YouTube 1. One Facebook page per location 1 for brand + 1 for each location 1 for brand + 1 for each location 1 for entire system 1 for entire system 1 for entire system 1 for entire system
  18. 18. 18 Unlock Your Digital Potential9 Social Media Best Practices 2. No Separate Pages for Fran Dev
  19. 19. 19 Unlock Your Digital Potential9 Social Media Best Practices A Facebook page with nothing new in the past 2 weeks means you’re out of business. 3. Post Every Day
  20. 20. 20 Unlock Your Digital Potential9 Social Media Best Practices 3. Post Every Day Facebook organic reach? 1 Million Fans: 1% 1 Thousand Fans: 20% 1 Million < 1,000 x 1,000 It’s Good to Be a Franchise!
  21. 21. 21 Unlock Your Digital Potential9 Social Media Best Practices 3. Post Every Day
  22. 22. 22 Unlock Your Digital Potential9 Social Media Best Practices 4. Post Shareable Content
  23. 23. 23 Unlock Your Digital Potential9 Social Media Best Practices 5. Post Facebook Live Videos
  24. 24. 24 Unlock Your Digital Potential9 Social Media Best Practices 6. Advertise
  25. 25. 25 Unlock Your Digital Potential Respond to all customers on Social. But don’t spend all of your time monitoring and measuring. 9 Social Media Best Practices 7. Respond
  26. 26. 26 Unlock Your Digital Potential • D.I.Y. or Do It For Franchisees? • Choose a Social Media Conductor at HQ 9 Social Media Best Practices 8. Lead Your Franchisees
  27. 27. 27 Unlock Your Digital Potential9 Social Media Best Practices 9. Do One Thing Different

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