Red Sky founder and CEO Jess Flynn taps into trend research and communication contacts spanning nearly every industry to forecast the trends, tools and tips you need to know to share stories that matter in a constantly evolving world.

1. FUTURE FOCUS
Red Sky | Jess Flynn

2. BRAND
&
CONTENT
TECH
&
CHANNELS
LEADING
&
GROWING

3. IN PRACTICE NEW TOOLSPREDICTIONS

4. BRAND

5. WARNING: OVERUSE AHEAD

6. Source: ReclaimingTheMind

7. EVERYONE

8. TRANSPARENCY DICTATES

9. DO OUR VALUES ALIGN?
With so many choices available in our
lives, consumers are not necessarily
making choice based on the function of
the product alone.
They are making choices based on
emotion.
Do our own values as consumers
align with the values of a company
or organization?
Jane Naillon, See Jane Branding

10. WHAT’S YOUR PURPOSE?
WHAT’S YOUR WHY?

11. BRAND PURPOSE
Brand Positioning felt more at home in the
20th Century when the world moved
slower and wasn't very transparent.
But a brand purpose is written differently.
A purpose provides a reason for an
organization to exist. It provides clarity.
And I think it's much easier to act on.
John Drake, Drake Cooper

13. Be Unstoppable
#LikeAGirl

14. #LIKEAGIRL
Source: Always

15. OUR EPIC BATTLE #LIKEAGIRL
Source: Always

16. 16
WHAT IS YOUR
EPIC BATTLE?

17. BRAND STORY REPETITION
A strong brand not only tells a story of
a product or service, but it gives an
emotion and reaction to the audience.
It’s not good enough to tell your brand
story once or twice in one facet but
to repeat the brand story across
multiple mediums.
Colbi Twiss & Terri Martin, Twiss + Martin Creative

18. BRAND IS CULTURE
Consumers are making choices based on
the perception of company culture and it
is becoming more and more critical to
make sure your company or organization
has a clear and articulated set of
company values and cultural beliefs.
That process starts with the internal
team. Engaging your internal team is
critical in presenting an authentic brand
experience
Jane Naillon, See Jane Branding

19. YOUR BRAND IS
YOUR PEOPLE

20. NICHE BRAND AFFINITY
A growing minority segment of
consumers is seeking out and
deepening loyalty to small brands that
offer more alignment with meaning,
relevance, personal values and other
psychographic profiling factors.
Small and meaningful brands are getting
more and better distribution
opportunities and leveraging them to
gain customer loyalty, market expansion
and brand diversification.
Travis Dryden, SOVRN

21. NICHE BRAND AFFINITY

22. EVOLUTION TO HYPERLOCAL
Locally-targeted brand offers and
campaigns are here to stay...the natural
evolution to come is hyperlocal.
These brands will be focusing at the
neighborhood level and use more
conversation-based approaches.
• Mobile couponing and advertising
• GPS-based push marketing to your
pocket is the new-school "Burma-
Shave" signage
Paul Carew, CarewCo

23. WEAR YOUR WHERE
EVOLUTION TO HYPERLOCAL

24. CONTENT
(& CONSUMPTION OF IT)

25. BRANDS BECOME PUBLISHERS
PLATFORMS BECOME CURATORS

26. BRANDS BECOME PUBLISHERS
PLATFORMS BECOME CURATORS
EVERYONE WANTS TO BE YOUR SOURCE

27. BRANDS AS PUBLISHERS
Source: Chase

28. Source: OPEN forum

29. PUBLISHERS ADD BRANDED STUDIOS
Source: Associated Press

30. PUBLISHERS ADD BRANDED STUDIOS

31. Source: HuffPost

32. THE LIQUID CONSUMER
Source: AdWeek

33. LET ME CURATE YOU
FACEBOOK INSTANT ARTICLES
Source: Facebook & Apple
APPLE NEWS

34. PROJECT LIGHTNING
• Launching this fall
• Open to all
• Pre-scheduled events &
breaking news
• Auto load & play
• Embeddable &
promotable
• Curated & packaged
by humans J
TWITTER’S ENTRY
Source: Buzzfeed

40. INTERACTIVE STORYTELLING
Source: http://www.goldmansachs.com/our-thinking/pages/millennials

41. INTERACTIVE STORYTELLING
Source: New York Times

42. INTERACTIVE STORYTELLING
Source: MSNBC, Skyword

43. INTERACTIVE & VISUAL
Source: MSNBC, Skyword

44. VISUAL : CREATE, CO-CREATE, CURATE
Source: National Geographic, Contently

45. EPISODIC CONTENT
Source: NYTimes, Skyword

46. EPISODIC CONTENT
Source: Atlantic, Skyword

47. Source: MakerBot

48. CLEAN CONTENT

49. BACK TO 2D
You probably have seen an overload of 3D,
4D, moving, rotating and zig zag designs.
It’s time to bring things back down to earth
and get back to plain and simple really
good design. Back to 2D. Give the brain
and eyes some time to digest what it’s seeing
and really enjoy it. Receive an emotion out of
just something simply good and eye
appealing.
Look for design to come back down to earth
and be what it is suppose to be.
Colbi Twiss & Terri Martin, Twiss + Martin Creative

50. AUGMENT & REFRESH
As marketers scramble to review social
analytics and invest in SEO, there is no
better time for old-fashioned direct mail.
Less clutter in the mailbox means a
better opportunity to stand out or
promote.
Digital and social rules, but augmenting
with traditional print or grassroots events
and campaigns can be a refreshing way
to stand out.
Paul Carew, CarewCo

51. TECH & INNOVATIONS

53. ___________
BE MOBILIZED

56. LIVE-CASTING (aka LIVE-STREAMING)

57. Source: IDownloadBlog

58. LIVE-CASTING
Privacy
Piracy
Copyright

59. DATA VISUALIZATION
Source: Skyword, NASA

60. DATA VISUALIZATION
Source: TriMet

61. PERSONALIZED PRODUCTS

62. INTERNET LET EVERYONE BE A PUBLISHER

63. INTERNET LET EVERYONE BE A PUBLISHER
3D PRINTING WILL MAKE
EVERYONE A MANUFACTURER

64. By 2017, mobile engagement will drive
50% of digital commerce revenue
Source:
Domain
Mondo

65. FUTURE OF ECOMMERCE
“Anxiety relief.
Humans love it when
you remove [anxiety].”
Bill Gurley, VC

66. IoT: DOMESTIC SMART OBJECTS
Source: IT Business Edge, Gartner Mobile Trends

67. Source: Gartner

68. CREATIVITY
EMPATHY
EMOTION
Staying relevant in an autonomous business world

69. LEAD & GROW

70. WAR FOR TALENT

71. UPSKILLING
• UDACITY
• CODEACADEMY
• LYNDA.COM
• COURSERA
• EdX
• NANODEGREES
• CERTIFICATES
• BADGING
Source: Udacity

72. AN EXPENSE OR INVESTMENT?

73. 34% of US work force works
independently.
That number is expected
to hit 50% by 2020
THE FREELANCER IMPACT
Source: Freelancers Union

74. INCREASINGLY –
WORK IS SOMETHING PEOPLE DO,
RATHER THAN A PLACE THEY GO
89% of companies will offer ‘mobile workstyles’ by 2020
Source: Citrix

75. EXPERIMENTATION…& FAILURE
Companies are moving back to
allowing people to experiment with
new technologies. Because when
they don’t, employees default to the
traditional ways of marketing.
So the progressive agencies and
businesses are allowing time to
experiment and fail, to try out what is
out there and what is possible.
James Wogan & Ryan Donahue

76. LEAD & ENGAGE
DO YOU ALLOW FOR BOREDOM?

77. DO IDEAS HAVE SPACE TO BE BORN?

78. Source: Harvard Business Publishing
• MANAGE COMPLEXITY
• MAINTAIN A GLOBAL FOCUS
• ACT STRATEGICALLY (CONSISTENTLY)
• FOSTER INNOVATION
• LEVERAGE NETWORKS
• INSPIRE ENGAGEMENT
• DEVELOP PERSONAL ADAPTABILITY
• CULTIVATE LEARNING AGILITY
EFFECTIVE LEADERS…

79. THANKS YOU
Jess Flynn | Red Sky