The document provides advice over multiple parts on various life stages and skills for success. It encourages relearning established ways of thinking from school and instead finding your own path, whether that means starting your own business or creating remarkable products. The document emphasizes launching ideas early, listening to customers, and building a loyal following through social media by adding value and focusing on long-term relationships rather than short-term ads or sales. Overall it promotes challenging conventional wisdom, thinking big, and having passion for creating solutions and opportunities.

2. FORGET WHAT
YOU KNOW
you NEED TO RELEARN EVERYTHING.

3. PART ONE
SCHOOL DAYS
TEACHING BAD HABITS

4. DON’T TALK
TO STRANGERS
It's DANGEROUS

6. TRY TO FIT IN
you could get bullied

8. BEHAVE
YOURSELF
Don’t CAUSE A SCENE

10. STAY QUIET
DON’T INTERRUPT THE GROWN UPS

12. FREE STUFF
DID YOU buy me something?

14. PART TWO
COLLEGE YEARS
FINDING YOUR PATH

15. STEREOTYPED
POOR COMMUNICATION SKILLS

17. GEEK?
HELL YEAH!
these guys win big

19. $60 MILLION
KEVIN ROSE

21. $2 BILLION
MARK ZUCKERBERG

23. $24 BILLION
LARRY PAGE & SERGEY BRIN

24. YES, SOME
DROPPED OUT
BUT BEFORE THEY DID
They LEARNED TO LEARN

25. THE LOTTO
A TAX ON PEOPLE
WHO DON’T UNDERSTAND PROBABILITY

27. A NEW WAY
EVERYONE CAN WIN

28. PART THREE
THE LONGTAIL
Thousands of Niches

30. HELLO WORLD
BIG OPPORTUNITY

31. THINK BIG.
NO, BIGGER.
IT’s A GLOBAL MARKET NOW. REALLY.

32. SOFTWARE
AS A SERVICE
THE HOLY GRAIL

34. 5,000 SIGNUPS
AT $50 PER MONTH
$3 MILLION
ANNUAL REVENUE
HURRAY!

35. PART FIVE
BE
AWESOME
CREATE SOMETHING REMARKABLE

37. SOLVE YOUR
OWN PROBLEM
YOU’RE PROBABLY NOT ALONE

39. PASSION
WITHOUT IT, YOU’LL GIVE UP

40. Ice cream!

41. KEEP IT SIMPLE
keep the rest for vERSION 2

43. LAUNCH EARLY
LAUNCH OFTEN

46. LISTEN
CAREFULLY
CUSTOMERS ARE KING

47. THEN SAY NO
BUT ALWAYS LISTEN

49. KEEP GOING
THIS IS A SERVICE GAME AFTERALL

50. PART FIVE
CRUSHING IT
REACH YOUR TRIBE WITH SOCIAL MEDIA

51. FIND YOUR
TRIBE
YOU NEED FANS – NOT just CUSTOMERS

53. START A
CONVERSATION
THIS IS NO PLACE FOR ADS

55. ADD VALUE
THIS A LONG TERM RELATIONSHIP

57. GIVERS GAIN
YOU’LL GET IT BACK TEN FOLD

59. TWISSION
IIA NET VISIONARY WINNER
WEB DEVELOPER EXCELLENCE

61. TWITTER
PERCH
over 1,500 DEVELOPER DOWNLOADS

63. SHORT.IE
over 1,000,000 SHORTENED URLS

64. RELAYTO
BUILT IN A SINGLE DAY

66. APPENDIX
GREAT BOOKS
LEARN FROM THE BEST

71. THANK YOU
ANY QUESTIONS?
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TWITTER: @IARFHLAITH
EMAIL: IK@WEBSTRONG.IE