As the world reels from both the health crisis and economic shock caused by Covid-19, businesses today are facing an unprecedented challenge. Join RED2 Digital’s Director of Digital & Social Strategy Oliver Woods as he takes you on a journey through his insights on channels & consumers and strategies on staying resilient & relevant, peppered with a healthy dose of B2B/B2C case studies and industry anecdotes across the APAC region. Insights on changing channel and customer behaviour to better guide your business’ response. Strategies to ensure continued resilience during the crisis and to succeed during the recovery. Tactical case studies of B2C and B2B brands that are defying the odds to stay relevant.

1. Navigating Your
Marketing
Response During
Covid-19
Conditions
Oliver Woods
RED² Digital Agency

2. RED2

5. INSIGHTS & IDEAS
RECESSION & RESILIENCE

6. SOURCE: IPSOS

7. SOURCES: SCMP;CNA
THE VIRUS MAY BE FURTHER
AHEAD THAN WE THINK:
INFECTIONS POSSIBLY 4-50X
TIMES HIGHER
MORE
CASES,
LESS
DEADLY?

8. SOURCES: GUARDIAN; GLOBALNEWS
PLAN MONTHS AND YEARS
AHEAD FOR WAVES OF
INFECTIONS, SHUTDOWNS &
RESTRICTIONS
VIRUS
ISN’T
GOING
AWAY

10. SOURCE: WARC

11. SOURCE: SOCIALBAKERS

12. SOURCE: BOND
ZOOM: 200 MILLION USERS!
SLACK: 2X INCREASE IN
PAYING CUSTOMERS
THE
ZOOM
BOOM

13. WHAT
PEOPLE
WANT
SOURCE: GLOBALWEBINDEX

14. SOURCE: SOCIALBAKERS
TALKING ABOUT YOUR COVID RESPONSE IS
REWARDED ON SOCIAL

16. WHAT
PEOPLE
ARE
BUYING
SOURCE: GLOBALWEBINDEX

17. 50%+
QUICK ENTRY/EXIT
PRE-BOOKED TIME
SLOTS
ONLINE DELIVERY
SOURCE: GLOBALWEBINDEX
WANT THESE
FOLLOWING
SAFETY & HEALTH
MEASURES WITH
BUSINESSES

18. 95%ARE USING MORE
AT-HOME MEDIA
BUT…
70%+IS NEWS &
STREAMING
CONSUMPTION
SOURCE: GLOBALWEBINDEX

19. 47% VS. 14%STAY UP TO DATE
VIA SOCIAL
BELIEVE SOCIAL IS
A TRUSTWORTHY
CHANNEL
SOURCE: GLOBALWEBINDEX

20. 60%+
HOW-TO/DIY
TUTORIALS
MEMES
HUMOUR
SOURCE: GLOBALWEBINDEX
WANT MORE OF
THIS CONTENT ON
STREAMING
SERVICES

21. B2B
PIVOT
SOURCE: EMARKETER

22. SOURCE: EDELMAN
B2B/INTERNAL
COMMS

23. BRANDS
FIGHTING BACK
STRATEGY & TACTICS IN ACTION

24. 24

25. VIRTUAL SPORTS

26. 26

27. 27

28. 28
MYBURGERLAB
F&B

29. 29

30. 30

31. 31
BASECAMP
B2B

32. 32

33. 33

34. MANAGING
RECOVERY
THE LAWS OF EFFECTIVE
MARKETING

35. 35
DON’T
GO
DARK

36. 36
GROW SOV

37. 37
SOV
=
SOM

38. SOURCE: SOCIALBAKERS

39. SOURCE: BINET & FIELD
INVEST ~60% IN BRAND &
STORYTELLING
INVEST ~40% IN SALES
CAMPAIGNS
SPLIT
YOUR
BUDGET

40. SOURCE: BINET & FIELD

41. 41
SOURCE: MARTIN WIEGEL

42. SOURCE: WARC

43. 43
GROW YOUR SOV
INVEST MORE IN
BRAND
BE MORE
CREATIVE

44. FINAL THOUGHTS

45. 45

46. 46

47. LESS
TECH
MORE
HUMAN

48. 48
SOURCE: MARTIN WIEGEL

49. Thank you.
oliverwoods@red2digital.com
+84 901 402 238