With the continuing proliferation of smartphones and devices such as the iPad, there now exists a completely new culture of communication. Mobile media is unknown territory for many of us and our patrons are already there. Libraries are faced with new challenges and new questions. What makes your website mobile friendly? How can your library begin to serve the mobileuser? What are other libraries providing mobile services (or, are they)? Where should your library start? Get the information you need to start answering these questions and more.

1. Mobile Matters Accommodating the Mobile Masses Laura Solomon Library Services Manager OPLIN [email_address]

2. Things mobiles have made, or will make, obsolete

4. 82%

5. Still lots of landlines (Yes, I had one of these)

8. There’s an app for that

9. Texting is for kids…right? Nope.

10. 31%

11. “ More and more smartphone users are leaving their desktops, laptops and even their TVs in the dark, and looking to mobile devices to satisfy all their basic technological needs. “ http://www.cnn.com/2010/TECH/mobile/10/21/smartphones.as.computers/index.html

12. … and the tablet …

13. … and the laptop (still)

21. Pay fines via mobile ? http://www.flickr.com/photos/thijsjacobs/3745445404/

24. What can libraries do NOW?

28. Scan Jose

29. Revamp your website

37. Think about QR codes

40. http://www.actionlibrarian.com/archives/124

41. Don’t forget …

42. Mobile-friendly libraries

43. http://www.flickr.com/photos/barnaby_jeans/5120809972/

44. Marketing mobile http://www.flickr.com/photos/daviderickson/2765981920/

45. What about library apps ?

50. What does this mean to me, Laura?

51. Gadgets are ephemeral

53. You mean it makes PHONE CALLS???

54. “ Mobile is as different from the Internet as TV is from radio” - -Tomi T. Ahonen

55. The new information ecology

56. http://www.flickr.com/photos/jwgustavson/4951025955/ Not a strategy