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Facebook And Twitter What You Really Need To Know


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Anyone can set up a Facebook or Twitter account, but do you really know how to get the most out of them? All too often, libraries jump into the social media arena without a full grasp of what doing so really means. Do you understand what people expect from you in these environments? Does your library have a well-crafted social media policy? Maximize the staff time spent on these tools by getting a solid foundation in effective social media use.

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Facebook And Twitter What You Really Need To Know

  1. 1. What you REALLY need to know Laura Solomon, MCIW, MLS Library Services Manager OPLIN
  2. 2. Today we’re covering: <ul><li>Before you start </li></ul><ul><li>Understand who’s out there </li></ul><ul><li>Making Twitter better </li></ul><ul><li>Making Facebook better </li></ul><ul><li>Writing a social media policy </li></ul><ul><li>How to FAIL at social media </li></ul><ul><li>Other things on the “To Do” list </li></ul>
  3. 3. Before you get started…
  4. 4. Be realistic
  5. 5. Understand what social media really means for your library
  6. 6. Set goals
  7. 7. Understand who’s getting the message <ul><li>List five-year goals. </li></ul><ul><li>State specific, measurable objectives for achieving your five-year goals. </li></ul><ul><ul><li>List market-share objectives. </li></ul></ul><ul><ul><li>List revenue/profitability objectives. </li></ul></ul>
  8. 8. Help them look good
  9. 9. They’re busy
  10. 10. It takes two two
  11. 11. Talking about
  12. 12. What value are YOU providing?
  13. 13. Profiles are critical
  14. 14. The science of the RT
  15. 16. Understand hashtags
  16. 17. Start conversations
  17. 18. <ul><li>Putting forward a good face </li></ul><ul><li>on </li></ul>
  18. 21. Use events well
  19. 22. Photos FTW
  20. 23. Clean up the apps
  21. 24. Message carefully
  22. 25. Don’t abandon your fans
  23. 26. Have a social media policy
  24. 27. Set ground rules
  25. 28. 1. Use a disclaimer
  26. 29. <ul><li>2. Respect copyright, respect your colleagues, </li></ul><ul><li>respect accuracy </li></ul>
  27. 30. <ul><li>3. Use good judgment </li></ul>
  28. 31. Enough samples to choke a horse <ul><li>Social Media Governance </li></ul><ul><li> </li></ul>
  29. 32. How to fail at social media
  30. 33. Leave blank spots
  31. 34. Respond in old media mode
  32. 35. Sit idle
  33. 36. Exemplify narcissism
  34. 38. The biggest mistake
  35. 39. Other items to do
  36. 40. Be authentic
  37. 41. Link your profiles
  38. 42. It’s a daily task
  39. 43. Know when prime time is
  40. 44. Be human
  41. 45. Have fun
  42. 46. Questions? <ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>BLOG: </li></ul><ul><li>What Does This Mean to Me, Laura? </li></ul><ul><li> </li></ul>