Get Over Yourself! Improving Your Library’s Online Presence

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Libraries exist in multiple places these days—not just through their websites, but in social media as well. What are the most common mistakes libraries make online? How can you make your library stand out without violating online community standards? Learn to re-think how your library presents itself to the world online.

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Get Over Yourself! Improving Your Library’s Online Presence

  1. 1. Laura Solomon, Library Services Manager, OPLIN Laura Solomon, MCIW, MLS Library Services Manager Ohio Public Library Information Network
  2. 2. Agenda 1. Comfort zones and egos 2. Hype is not your friend 3. Getting over yourself in social media 4. Why your library’s website is an ego trap 5. The Two-Minute Offense 6. What does this mean to me, Laura?
  3. 3. 1. Comfort Zones & Egos
  4. 4. Which ego is holding up progress? • Library • Director • Department head • Board member • The Terrible, Territorial Librarian
  5. 5. EGO > PATRON = LOSS
  6. 6. CONSIDER:
  7. 7. Who is it REALLY for? • Full list of board of trustees on homepage • Mission statement on homepage • Facebook and/or Twitter account that only posts program and event announcements • Social media accounts that only friend/follow other libraries or librarians • Links to the staff intranet on the library’s website • Online content arranged specifically for the convenience of the library staff
  8. 8. PATRON
  9. 9. 2. Hype is not your friend.
  10. 10. https://secure.flickr.com/photos/laughingsquid/2421915297/
  11. 11. OK, so you’re going to jump on Pinterest anyway… • What’s the business case for using it? • What’s the plan? What will your library specifically get out of it? • What will your library do that is unique and unlike what anyone else is doing? • Are you already doing a fabulous job with all of your other SM outlets?
  12. 12. http://www.slideshare.net/augustinefou/the-pinterest-myth-by-augustine-fou-and-tugce-esener/?S=clickz
  13. 13. Ask: • What? • Why? • Audience? • Time? • Success?
  14. 14. Get analytical or expect to fail.
  15. 15. 3. Getting over yourself in social media.
  16. 16. BUSY
  17. 17. Nobody likes this guy
  18. 18. This isn’t acceptable any more
  19. 19. Social media is… …a two-way conversation..
  20. 20. Just tools
  21. 21. The library SUCKS!!!!
  22. 22. NOT an effective coping strategy
  23. 23. Bad apples aren’t the whole barrel
  24. 24. People who ignore the library are more dangerous
  25. 25. 4. Why your library’s website is an ego trap.
  26. 26. Re-thinking the website
  27. 27. [[SQUEAK]]
  28. 28. Not a good reason, either
  29. 29. Actual reasons to redesign • LOTS of patron complaints • The content has outgrown the original architecture • Nobody can find the important stuff • It’s missing important functionality • The design causes more problems than it solves
  30. 30. 5. The 2-Minute Offense
  31. 31. THENwhat?
  32. 32. Who’s it REALLY for?
  33. 33. What’s the PAYOFF?
  34. 34. http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon laura@oplin.org http://www.meanlaura.com http://www.slideshare.net/oplin Thank you! Stalk me here

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