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Writing  for the Web (A.K.A. “Trying to get people to give a darn”) Laura Solomon Library Services Manager OPLIN [email_ad...
You can: <ul><li>Keep their attention </li></ul><ul><li>Not turn them off </li></ul><ul><li>Write more convincingly </li><...
From Aaron Schmidt, walkingpaper.org
L  E  N  G  T  H
 
<ul><li>On average, web users read almost 100% of a page’s content only if it is  25 words or less . </li></ul>
Krug’s Third Law of Usability
 
 
http://mrs.oshimbo.com/2010/10/10thingsidontlike.html
 
“… bullets are like flashing Christmas lights”
 
LESS NOISE
MORE PROMINENCE
<ul><li>Less </li></ul><ul><li>Page </li></ul><ul><li>Length </li></ul>
<ul><li>http://www.yourlibrary.org/node/11452?ddbox00=429&ddbox01=464&x=73&y=13 </li></ul><ul><li>http://www.yourlibrary.o...
Q U A L I T Y
PLEASE STOP SCREAMING AT ME. Please?
<ul><li>Harry Potter Party at the Main Library Thursday, July 14, at 3 p.m.!!!!!!!!   </li></ul>
<ul><li>Click here </li></ul>
<ul><li>Click here to access your account </li></ul><ul><li>Access your account </li></ul>
http://www.scribendi.com/advice/the_correct_use_of_acronyms.en.html
<ul><li>84% are more likely to trust you </li></ul><ul><li>60% + are more likely to be interested in what you are selling/...
 
<ul><li>Content should not be written by passive-voiced staff members. </li></ul><ul><li>Write in the active voice. </li><...
Selling your content
 
 
<ul><li>Learn more about the library’s research databases </li></ul><ul><li>How to make your research faster & more produc...
<ul><li>HOW  or  WHY  </li></ul><ul><li>and  BENEFIT </li></ul><ul><li>= WIN* </li></ul><ul><li>*  ($how||$why)+$benefit=$...
(Get specific, too) <ul><li>The library has storytime </li></ul><ul><li>Why your child needs storytime </li></ul><ul><li>H...
Practice
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Writing for the Web

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Writing for the Web

  1. 1. Writing for the Web (A.K.A. “Trying to get people to give a darn”) Laura Solomon Library Services Manager OPLIN [email_address]
  2. 2. You can: <ul><li>Keep their attention </li></ul><ul><li>Not turn them off </li></ul><ul><li>Write more convincingly </li></ul>
  3. 3. From Aaron Schmidt, walkingpaper.org
  4. 4. L E N G T H
  5. 6. <ul><li>On average, web users read almost 100% of a page’s content only if it is 25 words or less . </li></ul>
  6. 7. Krug’s Third Law of Usability
  7. 10. http://mrs.oshimbo.com/2010/10/10thingsidontlike.html
  8. 12. “… bullets are like flashing Christmas lights”
  9. 14. LESS NOISE
  10. 15. MORE PROMINENCE
  11. 16. <ul><li>Less </li></ul><ul><li>Page </li></ul><ul><li>Length </li></ul>
  12. 17. <ul><li>http://www.yourlibrary.org/node/11452?ddbox00=429&ddbox01=464&x=73&y=13 </li></ul><ul><li>http://www.yourlibrary.org/reference </li></ul>
  13. 18. Q U A L I T Y
  14. 19. PLEASE STOP SCREAMING AT ME. Please?
  15. 20. <ul><li>Harry Potter Party at the Main Library Thursday, July 14, at 3 p.m.!!!!!!!! </li></ul>
  16. 21. <ul><li>Click here </li></ul>
  17. 22. <ul><li>Click here to access your account </li></ul><ul><li>Access your account </li></ul>
  18. 23. http://www.scribendi.com/advice/the_correct_use_of_acronyms.en.html
  19. 24. <ul><li>84% are more likely to trust you </li></ul><ul><li>60% + are more likely to be interested in what you are selling/saying </li></ul>
  20. 26. <ul><li>Content should not be written by passive-voiced staff members. </li></ul><ul><li>Write in the active voice. </li></ul>
  21. 27. Selling your content
  22. 30. <ul><li>Learn more about the library’s research databases </li></ul><ul><li>How to make your research faster & more productive </li></ul>
  23. 31. <ul><li>HOW or WHY </li></ul><ul><li>and BENEFIT </li></ul><ul><li>= WIN* </li></ul><ul><li>* ($how||$why)+$benefit=$win </li></ul>
  24. 32. (Get specific, too) <ul><li>The library has storytime </li></ul><ul><li>Why your child needs storytime </li></ul><ul><li>How to increase your child’s literacy </li></ul>
  25. 33. Practice

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