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It’s Time to Look at Your Library’s Mobile Website Again!

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It’s Time to Look at Your Library’s Mobile Website Again!

  1. 1. It’s Time to Look at Your Library’s Mobile Website Again! Bohyun Kim Digital Access Librarian/ Florida International University Medical Library @bohyunkim (Twitter) American Library Association Annual Conference, Anaheim, CA. 2012.
  2. 2. Before we start  This presentation has been adapted from a small part of my presentation that I gave at Amigos 2012 Online Conference. June 8, 2012. Access by Touch: Delivering Library Services Through Mobile Technologies.  You can view the slides for the full presentation I have given at Amigos 2012 Online conference here: web-and-the-mobile-websites-of-libraries-how- they-changed-for-the-last-few-years
  3. 3. A few years ago vs. Now Source: php?title=M-Libraries nkim/planning-for-your-librarys- first-mobile-website archives/705 s/2055
  4. 4. Mobile computing changed “big time” in the last few years. Photo from Flickr:
  5. 5. Mobile Internet  Source: Luke Wroblewski, Mobile First (2011) p.8.
  6. 6. Wireless data tsunami  “Over the past five years, AT&T’s wireless data traffic has grown 20,000%.”  “The nation’s second largest wireless carrier’s data traffic has at least doubled every year since 2007.” Source: traffic-doubles-every-year-but-throttling-is-not-the-solution/
  7. 7. Capable mobile device + Faster network
  8. 8. Desktop Internet  market-pcs-smartphones
  9. 9. Smartphones = The most common Web access devices now “ Home usage of personal computers in 2010 was down 20% from 2008 in the United States. The culprit? Smartphones and tablets gobbling up our time online ( “ In November 2010, visitors to web-based email sites declined 6%, but visitors accessing email with their mobile devices grew by 36% ( “ Traffic to mobile websites in 2010 grew 600% after tripling between 2009 and 2010 ( Source: Luke Wroblewski, Mobile First (2011) p.8.
  10. 10.
  11. 11. How are those mobile sites now?
  12. 12. 2010  2012
  13. 13. 2010  2012
  14. 14. 2010  2012
  15. 15. 2010  2012
  16. 16. 2010  2012
  17. 17. 2010  2012
  18. 18. 2010  2012
  19. 19. General trend : More stuff in the mobile site  The library mobile sites are now showing more information beyond library hours, location, and contact us.  While this type of basic information appeared as primary tasks before, now search and research, library resource use is appearing to be more of primary tasks on a library mobile website. `(e.g. Libguides, Books, Articles, Course Reserves, Databases, etc.)  A search box is starting to appear on a mobile website homepage.  Additional features are being added to the mobile site such as an library account transaction (e.g. item renewal) and course reserves.  Study room reservation, computer availability information are offered in some mobile sites.
  20. 20. Looking back at some of the tips 2 years ago …  Environmental scan - OK  Target audience - YES  Primary tasks & user needs /expectations  Marketing  No longer true  Mobile devices’ constraints and slow networks  Focus on users’ information needs on the go  A companion site with less features and content
  21. 21. Which is faster and more convenient?
  22. 22. Always on, always with you Are our assumptions about mobile user behavior accurate?
  23. 23. 84% 80% 74% 69% 64% 62% 47% Source:
  24. 24. User Behavior on the Mobile  Motivation: Micro-task, Bored, Local Source: Josh Clark, Tapworthy (2010) Ch. 2.  Edit/Create (urgent change/micro-tasking)
: I need to get some-thing done now that can’t wait.  Lookup/Find (urgent info, local)
: I need an answer to some-thing now - frequently related to my current location in the world.  Explore/Play (bored, local)
: I have some time to kill and just want a few idle time distractions.  Check In/Status (repeat/micro-tasking): Something important to me keeps changing or updating and I want to stay on top of it. Source: Luke Wroblewski, Mobile First (2011) p.50.
  25. 25. Don’t dumb things down on the mobile “There are, of course, differences based on mobile and desktop usage patterns; but the core value of a web service remains the same across both formats and beyond. In fact, you’ll quickly find your customers will expect to do just about everything (within reason) on mobile. Especially those who primarily (or only) use their mobiles to get online. So don’t dumb things down on mobile—focus on what really matters most anywhere people can access your website. Source: Luke Wroblewski, Mobile First (2011) p.22.
  26. 26. Do-It-Yourself on Mobile
  27. 27. Towards a full-feature library mobile website  DIY Mindset of today’s library users  Let them serve themselves on the mobile device!  “You’re pretty good at helping me, thanks, but I’d really prefer to do more things by myself — and by the way, you don’t make that very easy for me.” - Matthews, Brian. 2011. “Helping patrons help themselves,” Chronicle of Higher Education Blog Network. in-the-diy-era-helping-patrons-help-themselves/
  28. 28. > People look at their smartphones Are we ready? an average of 150 times a day. That’s approximately once every six minutes during waking hours. > Mobile internet is the only internet for 25% of U.S. users. Jay Ramirez, “Five Reasons Marketers Should Think Mobile First. 2012.
  29. 29. References  Aaron Tay, “What are mobile friendly library sites offering? A survey.” Musings about Librarianship, 2010. /04/comparison-of-40-mobile-library-sites.html  “M-Libraries.” LibSuccess Wiki, 2012.  Josh Clark, Tapworthy: Designing Great iPhone Apps. O’Reilly, 2010.  Luke Wroblewski, Mobile First. A Book Apart, 2011.  Jay Ramirez, “Five Reasons Marketers Should Think Mobile First. 2012. reasons-marketers-should-think-mobile-first/  See other references on slides.