Are you Smart Phone savvy?

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Are you Smart Phone savvy? Presentation from the 2010 Victorian Tourism Conference. Presented by Simon Lock May 19th 2009.

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  • great stats and good argument, thanks for sharing.
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  • This is very useful info, it would have be nice if you elaborated on the 3 types of mobile users out there i.e. the casual,repeat and urgent now users.
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Are you Smart Phone savvy?

  1. 1. Are you Smart Phone savvy?<br />VICTORIAN TOURISM <br />CONFERENCE 2010<br />Simon Lock<br />University of Ballarat<br />
  2. 2. Are you Smart Phone savvy?<br />What is a smart phone?<br />What is the mobile web?<br />Who is using the mobile web?<br />Advantages and Disadvantages of the Mobile Web.<br />Mobile Applications.<br />What should be on a mobile website?<br />Why is this important?<br />What should I do now?<br />
  3. 3. What is a smart phone?<br />It’s called a “smartphone” for a reason<br />Speed<br />Sound<br />App’s<br />Data<br />Monitor<br />Connection<br />Shake<br />Imagery<br />GPS<br />Wireless<br />Location<br />Compass<br />Music<br />Video<br />Internet<br />Light<br />Adapted from Vrolix, T. (2010).<br />
  4. 4. What is a smart phone?<br />A mobile phone that has access to the general internet and email.<br />First ‘smart phone’ was invented in the early 90’s.<br />Smart phones have become user friendly and support applications.<br />
  5. 5. 172.4 million were sold worldwide in 2009. <br />41.1% increase from 2008<br />(Gartner, 2010).<br />Flickr - aresjoberg<br />
  6. 6. Apple iPhone - 2007<br />Flickr - Maddito<br />
  7. 7. There have been over <br />50 Million iPhone & iPod touch sales worldwide.<br />(Apple Inc, 2009)<br />Flickr - JD Hancock<br />
  8. 8. Why iPhone?<br />Multi-Touch<br />User Friendly<br />Applications / App Store<br />Full Web Access<br />
  9. 9. By 2013, 80%<br />of all mobile devices will be <br />TOUCHSCREEN<br />(Garter, 2010)<br />Frickr - .Flipflip<br />
  10. 10. What is the mobile web?<br />A general term used for websites designed for viewing on a mobile device.<br />Opposed to website design to be view on a computer screen (Desktop Web).<br />
  11. 11. Mobile Web Growth (global)<br />
  12. 12. Mobile Web Use by Manufacturer (global)<br />
  13. 13. Top Mobile Web Requests from mobile devices, March 2010 (Australia)<br />(Admob, 2010)<br />
  14. 14. Australian Usage Statistics<br /><ul><li>77%use their mobile phone for a purpose other than voice and SMS.
  15. 15. 56% used their mobile phones to get information at least once per month.
  16. 16. 21% visit a website on their mobile phone at least once per day.
  17. 17. 25% perform search on their mobile phone at least once per week.
  18. 18. 36% use email on their mobile phone in their past 12 months.</li></ul>(AIMIA, 2009)<br />
  19. 19. Information Search Rankings<br />Weather - 82%<br />News - 80%<br />Location - 62%<br />Sport - 52%<br />Movie - 51%<br />Entertainment News - 50% <br />Restaurant / café - 44%<br />Events Listings - 39%<br />Financial - 37%<br />TV guides - 37%<br />(AIMIA, 2009)<br />
  20. 20. Mobile Device Share of Total Web Consumption<br />
  21. 21. More people will access the<br />MOBILE WEB<br /> than the <br />DESKTOP WEB <br />in<br />2013<br />(Gartner)<br />2015<br />(Morgan Stanley)<br />Adapted from Vrolix, T. (2010).<br />
  22. 22. Who is using the mobile web?<br />Flickr - Cocoarmani<br />
  23. 23. Young (16-34)<br />Affluent<br />Urban Dwelling<br />Professional<br />Strong growth in the 35 – 55 year old market<br />Flickr - ideum<br />
  24. 24. The <br />Casual <br />Surfer<br />Flickr - thepicture<br />
  25. 25. The Repeat <br />Visitor<br />Flickr - _zand<br />
  26. 26. The “Urgent Now!” <br />Visitor<br />Fickr - rhonapalooza<br />
  27. 27. Problems with the Mobile Web<br /><ul><li>Awkward input
  28. 28. Download Delays
  29. 29. Mis-designed sites
  30. 30. Small Screens
  31. 31. Expensive Data Plans</li></ul>(Nelson, 2009)<br />
  32. 32. 128 x 160<br />(in pixels)<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. Advantages of the Mobile Web<br />Location, Location, Location.<br />Real-time.<br />Who’s doing...NOW?<br />Where can I... NOW?<br />Where is...NOW?<br />
  39. 39. Mobile Applications<br />Flickr – Steve Rhodes<br />
  40. 40. Mobile App’s<br /><ul><li>Individual programs that can be downloaded and installed onto a mobile device and specially are specially designed for the use of touch.
  41. 41. Many newer handsets have this ability.
  42. 42. Apple have been the most successful.
  43. 43. Apple hold 99.4% of the application market.</li></ul>(Gartner, 2010)<br />Many applications have been designed for tourists<br />
  44. 44. Mobile App’s<br />Advantages<br />Flexible<br />Link to other features of the phone<br />Can link to your business website<br />Disadvantages<br />Not accessible by everyone<br />Hard to update<br />
  45. 45.
  46. 46. Mobile App’s<br />Gartner Mobile App Store Predictions<br />(in Billions)<br />
  47. 47. What should be on a mobile tourism website or app?<br /><ul><li>Publish minimal Information.
  48. 48. Make the information highly relevant to your customers.
  49. 49. Images are still very important.
  50. 50. Always include a link back to your full website.</li></li></ul><li>Why is this important to my business?<br />Huge Growth is Expected!<br />Predicted to overtake desktop web consumption.<br />Large Operators are already implementing this.<br />Unique Marketing Opportunity.<br />Gain a Competitive Advantage.<br />
  51. 51. How much will this cost?<br />Costs vary substantially.<br />The more you add, the greater the cost.<br />Higher cost for application development.<br />
  52. 52. What should I do now?<br />Consider your customers.<br />Explore the web using a mobile/iphone.<br />Mobile Website Vs Application Vs Both.<br />Talk to your web designer.<br />
  53. 53. Conclusion<br />Mobile Web Vs Mobile App’s.<br />Mobile Web is located on the internet.<br />Mobile App’s are located on the device.<br />The Mobile Web is growing fast.<br />Problems exist with viewing normal website on mobile devices.<br />
  54. 54. Thank You<br />Simon Lock<br />University of Ballarat<br />simon@simonlock.com<br />simonlock.com<br />
  55. 55. References<br />AdMob. (2009). AdMob Mobile Metrics Report - Southeast Asia. admob.<br />Apple Inc. (2009, September 28). Apple’s App Store Downloads Top Two Billion. Retrieved May 11, 2010, from Apple: http://www.apple.com/pr/library/2009/09/28appstore.html<br />Australian Interactive Media Industry Association. (2009). Australian Mobile Phone Lifestyle index - 5th Edition. Australian Interactive Media Industry Association (AIMIA).<br />Foresman, C. (2010, January 18). Apple responsible for 99.4% of mobile app sales in 2009 (Updated). Retrieved May 11, 2010, from Ars Technica: http://arstechnica.com/apple/news/2010/01/apple-responsible-for-994-of-mobile-app-sales-in-2009.ars<br />Gartner. (2010, February 23). Gartner Says Worldwide Mobile Phone Sales to End Users Grew 8 Per Cent in Fourth Quarter 2009; Market Remained Flat in 2009. Retrieved March 1, 2010, from Gartner: http://www.gartner.com/it/page.jsp?id=1306513<br />Gartner. (2010, January 14). Gartner's Top Predictions, 2010. Retrieved May 11, 2010, from Gartner: http://www.gartner.com/it/content/1260200/1260221/january_14_top_predictions_2010bgammage.pdf<br />Morgan Stanley. (2009, December). The Mobile Internet Report. Retrieved May 11, 2010, from Morgan Stanley: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html<br />Nielsen, J. (2009, July 20). Mobile Usability. Retrieved May 11, 2010, from Useit: http://www.useit.com/alertbox/mobile-usability.html<br />Quantcast. (2009). Mobile Web Trends Report. Retrieved May 11, 2010, from http://www.quantcast.com/info/mobile2009<br />Vrolix, T. (2010). 10 reasons why now is the perfect time to get started with the mobile web, Retrieved 4th May 2010 from http://www.slideshare.net/tijs/10-reasons-why-now-is-the-perfect-time-to-get-started-with-the-mobile-web<br />

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