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Laura Solomon, MCIW, MLS
Library Services Manager
Ohio Public Library Information Network
(OPLIN)
Social Media:
(The very ...
Not-so-hidden agenda
• What
• Why
• How
• Think
• Fail
• What does this mean to me, Laura?
We need a
WEBSITE!
(We have no idea what that is, really, but we need one
ASAP!)
Circa 1990’s
One-to-many
Many-to-many
Old way
New way
Tool talk
http://www.flickr.com/photos/brianbutko/2454463048/
The
BIGGEST
mistake
“Own your own story
before it
owns you”
(Unnecessarily) worried about bad
apples
“The internet computers are not available
this morning due to maintenance.”
versus
“Argh! Power surge took down a server;
...
“Helped a patron find a turnip cookbook
today.”
versus
“Helped patron find cookbook featuring
turnips. Didn’t know there w...
It’s not all about you
People are busy
“Cool sailboat craft program at 10 am
today!”
versus
“Yes, it’s noisy, messy and chaotic &
your kids will love it! Crafts ...
“New Science Fiction and Fantasy books at
your library (link)”
versus
“New Nebula award winners just
announced! Order your...
“Check out our DVD collection (link)”
versus
“Too obscure for NetFlix? Try checking
your library (link)”
fail
fail
fail
fail
2,351 610
fail
(Self-promotional slide)
Doing Social Media So It Matters:
A Librarian’s Guide
Laura Solomon
ISBN-13: 978-0-8389-1067-2
Am...
Laura Solomon
(aka “MeanLaura”)
• Twitter: @laurasolomon
• Facebook: Facebook.com/laurasolomon
• Blog: What Does This Mean...
http://www.youtube.com/watch?v=lFZ0z5Fm-
Ng&feature=player_embedded
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
Social Media:  the very least your library needs to know
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Social Media: the very least your library needs to know

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The very basic concepts of using social media successfully (or not successfully) at your library. Originally a presentation for Medina County District Library.

Published in: Technology, Education
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Social Media: the very least your library needs to know

  1. 1. Laura Solomon, MCIW, MLS Library Services Manager Ohio Public Library Information Network (OPLIN) Social Media: (The very least your library needs to know)
  2. 2. Not-so-hidden agenda • What • Why • How • Think • Fail • What does this mean to me, Laura?
  3. 3. We need a WEBSITE! (We have no idea what that is, really, but we need one ASAP!) Circa 1990’s
  4. 4. One-to-many Many-to-many
  5. 5. Old way
  6. 6. New way
  7. 7. Tool talk
  8. 8. http://www.flickr.com/photos/brianbutko/2454463048/
  9. 9. The BIGGEST mistake
  10. 10. “Own your own story before it owns you”
  11. 11. (Unnecessarily) worried about bad apples
  12. 12. “The internet computers are not available this morning due to maintenance.” versus “Argh! Power surge took down a server; no internet here this morning—sorry!”
  13. 13. “Helped a patron find a turnip cookbook today.” versus “Helped patron find cookbook featuring turnips. Didn’t know there was such a thing! “
  14. 14. It’s not all about you
  15. 15. People are busy
  16. 16. “Cool sailboat craft program at 10 am today!” versus “Yes, it’s noisy, messy and chaotic & your kids will love it! Crafts at 10 am today.”
  17. 17. “New Science Fiction and Fantasy books at your library (link)” versus “New Nebula award winners just announced! Order yours at (link)”
  18. 18. “Check out our DVD collection (link)” versus “Too obscure for NetFlix? Try checking your library (link)”
  19. 19. fail
  20. 20. fail
  21. 21. fail
  22. 22. fail 2,351 610
  23. 23. fail
  24. 24. (Self-promotional slide) Doing Social Media So It Matters: A Librarian’s Guide Laura Solomon ISBN-13: 978-0-8389-1067-2 American Library Association http://www.alastore.ala.org/detail
  25. 25. Laura Solomon (aka “MeanLaura”) • Twitter: @laurasolomon • Facebook: Facebook.com/laurasolomon • Blog: What Does This Mean to Me, Laura? (http://www.meanlaura.com) • Email: laura@designforthelittleguy.com
  26. 26. http://www.youtube.com/watch?v=lFZ0z5Fm- Ng&feature=player_embedded

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