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Laura Solomon, MCIW, MLS Library Services Manager Ohio Public Library Information Network (OPLIN)
 
<ul><li>#saveohiolibraries </li></ul>Saveohiolibraries.com $147 million saved 54,000+ members Facebook group
<ul><li>Successful social media doesn’t just “happen!” </li></ul>
 
 
 
Get used to ephemeral
vs.
Then Now
 
 
 
 
The biggest mistake?
“ Own your own story before it owns you”
 
You should be here. Really.
<ul><li>Talk to us… </li></ul>Or lose us.
 
 
 
 
 
The internet computers are not available this morning due to maintenance. Argh! Power surge took down a server; no intern...
FAIL
 
<ul><li>Mango Languages is a new online resource available to users of all public libraries in our state. It includes a va...
<ul><li>National Library Week, April 10-16. [LINK] </li></ul>Who CARES?
Consider these … <ul><li>Join our new Book Discussion Group! [LINK] </li></ul><ul><li>Be a member of our new Patron Advi...
 
<ul><li>Join our new Book Discussion Group! [LINK] </li></ul>Can't stop talking about that book you just read? Yeah, us t...
<ul><li>Be a member of our new Patron Advisory Board [LINK] </li></ul>Looking for opinionated folks who want to talk about...
<ul><li>Try our new research database for your next assignment [LINK] </li></ul>Wikipedia not good enough for your teacher...
<ul><li>Harry Potter Party at the Main Library Thursday, July 14, at 3 p.m.!!!!!!!! </li></ul>
Consider these : <ul><li>Please take our brief survey! [LINK] </li></ul><ul><li>Crafts and Fun Around the World! Grades ...
 
<ul><li>“ If you have confidence in what you say, in what you write, you sound much more believable without exclamation po...
<ul><li>From 2006 to 2010, Harvard spawned 39 start-up companies, 216 patents, and 1,270 faculty inventions. #numberswedne...
<ul><li>Be careful in the heat this week. Stay cool (and classy) with these tips: [LINK] </li></ul>
<ul><li>Enjoying your Morning Joe? Find out how coffee experts crown Colombia’s best beans. [LINK] </li></ul>
HERE IS YOUR CONTENT. *BEEP*
<ul><li>I posted 6 photos on Facebook in the album &quot;Cool Crafts 2011” [LINK] </li></ul>Geodomes made with gumdrops, c...
<ul><li>Check out our hottest summer DVD releases! </li></ul>
<ul><li>Read Dan Porat's The Boy : A Holocaust Story. To be ordered on 11/21 </li></ul>
 
Today at 3:45, we are showing a new release on our BIG projector screen! Hope to see you there. Free, no need to register.
Author Rob Smith is coming to the library tonight at 7pm. Local author Rob Smith ( http://smithwrite.net), author of the ...
 
 
 
 
 
 
(Absolutely shameless plug)
http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon [email_...
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Doing Social Media So It Matters, 2011

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In 2009, the incredible power of social media was demonstrated across the state during the Save Ohio Libraries campaign. Social media is an entirely new form of communication, and many of the old rules about communicating with our patrons no longer apply. Doing social media effectively takes more than just setting up a Twitter or Facebook account. It takes work and expertise to use this medium successfully. Learn the nitty-gritty of doing social media so it matters.

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Doing Social Media So It Matters, 2011

  1. 1. Laura Solomon, MCIW, MLS Library Services Manager Ohio Public Library Information Network (OPLIN)
  2. 3. <ul><li>#saveohiolibraries </li></ul>Saveohiolibraries.com $147 million saved 54,000+ members Facebook group
  3. 4. <ul><li>Successful social media doesn’t just “happen!” </li></ul>
  4. 8. Get used to ephemeral
  5. 9. vs.
  6. 10. Then Now
  7. 15. The biggest mistake?
  8. 16. “ Own your own story before it owns you”
  9. 18. You should be here. Really.
  10. 19. <ul><li>Talk to us… </li></ul>Or lose us.
  11. 25. The internet computers are not available this morning due to maintenance. Argh! Power surge took down a server; no internet here this morning—sorry!
  12. 26. FAIL
  13. 28. <ul><li>Mango Languages is a new online resource available to users of all public libraries in our state. It includes a variety... [LINK] </li></ul>Learn a new language. Today. For Free. Online. With your library card. Introducing Mango Languages: [LINK]
  14. 29. <ul><li>National Library Week, April 10-16. [LINK] </li></ul>Who CARES?
  15. 30. Consider these … <ul><li>Join our new Book Discussion Group! [LINK] </li></ul><ul><li>Be a member of our new Patron Advisory Board [LINK] </li></ul><ul><li>Try our new research database for your next assignment [LINK] </li></ul>
  16. 32. <ul><li>Join our new Book Discussion Group! [LINK] </li></ul>Can't stop talking about that book you just read? Yeah, us too. Now we've got a group for that: [LINK]
  17. 33. <ul><li>Be a member of our new Patron Advisory Board [LINK] </li></ul>Looking for opinionated folks who want to talk about the library. Cookies at every meeting and a chance to make a difference [LINK]
  18. 34. <ul><li>Try our new research database for your next assignment [LINK] </li></ul>Wikipedia not good enough for your teacher? Show ‘em you're a smart cookie and try a free resource from us [LINK]
  19. 35. <ul><li>Harry Potter Party at the Main Library Thursday, July 14, at 3 p.m.!!!!!!!! </li></ul>
  20. 36. Consider these : <ul><li>Please take our brief survey! [LINK] </li></ul><ul><li>Crafts and Fun Around the World! Grades K-4, Thursday, 10:30 - 11:30am! Registration Required, Call [PHONE NUMBER] for more information! </li></ul><ul><li>Don't forget to register for the Princess Party this Friday! [LINK] </li></ul>
  21. 38. <ul><li>“ If you have confidence in what you say, in what you write, you sound much more believable without exclamation points. Every time. No exceptions.” James Chartrand </li></ul>
  22. 39. <ul><li>From 2006 to 2010, Harvard spawned 39 start-up companies, 216 patents, and 1,270 faculty inventions. #numberswednesday </li></ul>
  23. 40. <ul><li>Be careful in the heat this week. Stay cool (and classy) with these tips: [LINK] </li></ul>
  24. 41. <ul><li>Enjoying your Morning Joe? Find out how coffee experts crown Colombia’s best beans. [LINK] </li></ul>
  25. 42. HERE IS YOUR CONTENT. *BEEP*
  26. 43. <ul><li>I posted 6 photos on Facebook in the album &quot;Cool Crafts 2011” [LINK] </li></ul>Geodomes made with gumdrops, constructed with care by our local kids. See the pics [LINK]
  27. 44. <ul><li>Check out our hottest summer DVD releases! </li></ul>
  28. 45. <ul><li>Read Dan Porat's The Boy : A Holocaust Story. To be ordered on 11/21 </li></ul>
  29. 47. Today at 3:45, we are showing a new release on our BIG projector screen! Hope to see you there. Free, no need to register.
  30. 48. Author Rob Smith is coming to the library tonight at 7pm. Local author Rob Smith ( http://smithwrite.net), author of the McGowan Chronicles, will be speaking here tonight at 7pm [LINK].
  31. 55. (Absolutely shameless plug)
  32. 56. http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon [email_address] http://www.meanlaura.com http:// www.slideshare.net/oplin Thank you!

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