What Makes Content Memorable?

•

Jan. 05, 2015

• •

MEMORABLE?
WHAT MAKES CONTENT

WHY IS SOME CONTENT
MEMORABLE AND SOME
FORGOTTEN?

WHY COULD THIS BE MEMORABLE?

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What Makes Content Memorable?

Jan. 05, 2015

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Marketing Career

10 ways to make your presentations and pitches more memorable. Created by Carmen Simon http://www.memzy.com and Bruce Kasanoff http://www.kasanoff.com

Bruce Kasanoff Keynote Author

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10 ways to make your presentations and pitches more memorable. Created by Carmen Simon http://www.memzy.com and Bruce Kasanoff http://www.kasanoff.com

Marketing Career

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What Makes Content Memorable?

MEMORABLE? WHAT MAKES CONTENT
WHY IS SOME CONTENT MEMORABLE AND SOME FORGOTTEN?
WHY COULD THIS BE MEMORABLE?
This evokes emotion, which helps people remember. WHY COULD THIS BE MEMORABLE?
WHY COULD THIS BE MEMORABLE? A dog makes your life happier. Adopt.
Contrast helps people understand what’s important… and we remember that. A dog makes your life happier. Adopt.
WHY COULD THIS BE MEMORABLE? BOXERS OR BRIEFS?
BOXERS OR BRIEFS? It builds a mental picture and your brain encodes it twice: as a verbal code and an image code.
WHY COULD THIS BE MEMORABLE?
The unusual demands extra attention. Attention paves the way to memory.
WHY COULD THIS BE MEMORABLE?
This is shocking and visual – a perfect combination for strong recall.
HOW TO BE MEMORABLE QUICK RECAP Evoke emotion Use contrast Spark mental pictures Use the unusual Be shocking and visual
WHY COULD THIS BE MEMORABLE?
It visually simplifies a complex concept.
WHY COULD THIS BE MEMORABLE?
Exaggeration attracts extra attention.
WHY COULD THIS BE MEMORABLE?
This forces you to say the answer. You remember more of what you say vs. what others say.
WHY COULD THIS BE MEMORABLE?
This tells a story, and stories are easier to remember.
WHY COULD THIS BE MEMORABLE? What will it take before we respect the planet?
What will it take before we respect the planet? This brings relevance into the real world. People remember information that is relevant.
HOW TO BE MEMORABLE QUICK RECAP Visually simplify Exaggerate Have them say it Tell stories Be relevant
HOW TO BE MEMORABLE Evoke emotion Use contrast Spark mental pictures Use the unusual Be shocking and visual Visually simplify Exaggerate Have them say it Tell stories Be relevant
ABOUT THE AUTHORS BRUCE KASANOFF How to do well by doing good www.Kasanoff.com Dr. CARMEN SIMON The science of memorable presentations www.reximedia.com