This tells a story,
and stories are
easier to
remember.
WHY COULD THIS BE MEMORABLE?
What
will
it
take
before
we
respect
the
planet?
What
will
it
take
before
we
respect
the
planet?
This brings relevance
into the real world.
People remember
information that is
relevant.
HOW TO BE MEMORABLE
QUICK RECAP
Visually simplify
Exaggerate
Have them say it
Tell stories
Be relevant
HOW TO BE MEMORABLE
Evoke emotion
Use contrast
Spark mental pictures
Use the unusual
Be shocking and visual
Visually simplify
Exaggerate
Have them say it
Tell stories
Be relevant
ABOUT THE AUTHORS
BRUCE KASANOFF
How to do well by doing good
www.Kasanoff.com
Dr. CARMEN SIMON
The science of memorable presentations
www.reximedia.com