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MEMORABLE? WHAT MAKES CONTENT
WHY IS SOME CONTENT MEMORABLE AND SOME FORGOTTEN?
WHY COULD THIS BE MEMORABLE?
This evokes emotion, which helps people remember. WHY COULD THIS BE MEMORABLE?
WHY COULD THIS BE MEMORABLE? A  dog  makes  your  life  happier.  Adopt.  
Contrast helps people understand what’s important… and we remember that. A  dog  makes  your  life  happier.  ...
WHY COULD THIS BE MEMORABLE? BOXERS   OR   BRIEFS?  
BOXERS   OR   BRIEFS?   It builds a mental picture and your brain encodes it twice: as a verbal code and an image co...
WHY COULD THIS BE MEMORABLE?
The unusual demands extra attention. Attention paves the way to memory.
WHY COULD THIS BE MEMORABLE?
This is shocking and visual – a perfect combination for strong recall.
HOW TO BE MEMORABLE QUICK RECAP Evoke emotion Use contrast Spark mental pictures Use the unusual Be shocking and visual
WHY COULD THIS BE MEMORABLE?
It visually simplifies a complex concept.
WHY COULD THIS BE MEMORABLE?
Exaggeration attracts extra attention.
WHY COULD THIS BE MEMORABLE?
This forces you to say the answer. You remember more of what you say vs. what others say.
WHY COULD THIS BE MEMORABLE?
This tells a story, and stories are easier to remember.
WHY COULD THIS BE MEMORABLE? What  will  it  take  before   we  respect  the  planet?  
What  will  it  take  before   we  respect  the  planet?   This brings relevance into the real world. Pe...
HOW TO BE MEMORABLE QUICK RECAP Visually simplify Exaggerate Have them say it Tell stories Be relevant
HOW TO BE MEMORABLE Evoke emotion Use contrast Spark mental pictures Use the unusual Be shocking and visual Visually simpl...
ABOUT THE AUTHORS BRUCE KASANOFF How to do well by doing good www.Kasanoff.com Dr. CARMEN SIMON The science of memorable p...
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What Makes Content Memorable?

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10 ways to make your presentations and pitches more memorable. Created by Carmen Simon http://www.memzy.com and Bruce Kasanoff http://www.kasanoff.com

Published in: Marketing, Career
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What Makes Content Memorable?

  1. MEMORABLE? WHAT MAKES CONTENT
  2. WHY IS SOME CONTENT MEMORABLE AND SOME FORGOTTEN?
  3. WHY COULD THIS BE MEMORABLE?
  4. This evokes emotion, which helps people remember. WHY COULD THIS BE MEMORABLE?
  5. WHY COULD THIS BE MEMORABLE? A  dog  makes  your  life  happier.  Adopt.  
  6. Contrast helps people understand what’s important… and we remember that. A  dog  makes  your  life  happier.  Adopt.  
  7. WHY COULD THIS BE MEMORABLE? BOXERS   OR   BRIEFS?  
  8. BOXERS   OR   BRIEFS?   It builds a mental picture and your brain encodes it twice: as a verbal code and an image code.
  9. WHY COULD THIS BE MEMORABLE?
  10. The unusual demands extra attention. Attention paves the way to memory.
  11. WHY COULD THIS BE MEMORABLE?
  12. This is shocking and visual – a perfect combination for strong recall.
  13. HOW TO BE MEMORABLE QUICK RECAP Evoke emotion Use contrast Spark mental pictures Use the unusual Be shocking and visual
  14. WHY COULD THIS BE MEMORABLE?
  15. It visually simplifies a complex concept.
  16. WHY COULD THIS BE MEMORABLE?
  17. Exaggeration attracts extra attention.
  18. WHY COULD THIS BE MEMORABLE?
  19. This forces you to say the answer. You remember more of what you say vs. what others say.
  20. WHY COULD THIS BE MEMORABLE?
  21. This tells a story, and stories are easier to remember.
  22. WHY COULD THIS BE MEMORABLE? What  will  it  take  before   we  respect  the  planet?  
  23. What  will  it  take  before   we  respect  the  planet?   This brings relevance into the real world. People remember information that is relevant.
  24. HOW TO BE MEMORABLE QUICK RECAP Visually simplify Exaggerate Have them say it Tell stories Be relevant
  25. HOW TO BE MEMORABLE Evoke emotion Use contrast Spark mental pictures Use the unusual Be shocking and visual Visually simplify Exaggerate Have them say it Tell stories Be relevant
  26. ABOUT THE AUTHORS BRUCE KASANOFF How to do well by doing good www.Kasanoff.com Dr. CARMEN SIMON The science of memorable presentations www.reximedia.com

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