The document outlines the career history and qualifications of Syed Noman Ul Hasan. It details his experience working in advertising and media buying roles from 2008 to the present at Synergy Advertising in Karachi, Pakistan. It also lists his educational background which includes an MBA in Marketing from Northwest University London and an M.Sc. in Economics from the University of Karachi. The document provides an overview of Noman's media planning, buying, operations and implementation experience, as well as his marketing skills.

1. NATURE OF DUTIES/EXPERTIES
CAREER HISTORY
Aug 2013 till to date : M/s. Synergy Advertising - Karachi - Pakistan
Position : Senior Manager Buying
Aug 2011 – Jul 2013 : M/s. Synergy Advertising - Karachi - Pakistan
Position : Print Media Buyer
Apr 2009 – Jul 2011 : M/s. Synergy Advertising - Karachi - Pakistan
Position : Asst. Manager Implementation & Print Planning
Apr 2008 – Mar 2009 : M/s. Synergy Advertising - Karachi - Pakistan
Position : Research Executive
Feb 2006 – Mar 2007 : M/s. O & J Enterprise (Pvt) Ltd – Karachi - Pakistan
Position : Asst. Manager Marketing
Apr 2003 – Nov 2004 : M/s. London Electricity- London - UK
Position : Sales Advisor
Mar 2001 – Nov 2002 : M/s. Cybersoft Tech (Pvt) Ltd- Karachi – Pakistan
Position : Client Service Executive
Media Buying & Planning
• Implement a proactive approach for buying through developing media opportunities, cost efficiency, budget allocation, value bargains and
deal optimization.
• Negotiates with advertising sales agents to acquire cost-efficient and budget-conscious advertising space, sponsorships, or product
placements.
• Using market research information, such as demographics, media usage, ratings and the type of content in a given vehicle in which must
choose the best possible venue or medium for an advertising campaign.
• Ensure that all scheduled spots must be aired in premium positions to get targeted GRPs as per commitment with clients.
• Create good liaise with advertising sales agents which help to get better rates for the agency.
• Researching new media vehicles to improve advertiser results.
• As a media planners identify the best mix of media channels to deliver an advertising message to a clients' target audience.
Syed Noman Ul Hasan Cell: +92 321 3832478
Objectives:
Looking for a challenging position where my experience, accomplishment and proficiency allow me to learn
and grow. I wish to leverage my strong managerial skills to excel in management oriented positions and

2. QUALIFICATION
• Discuss advertising strategy with their clients, analyze and research the target audience's character, advice the creative team and clients
about the most effective media combination and present media proposals.
• Design a plan by using different planning techniques as target identification, budget allocation, optimizing frequency, seasonality and
creative placements.
• Give best options in print planning to maximize reach of advertisement by choosing newspapers as per targeted market and brief of the
client.
Media operations and Implementation
• Asking by channels regarding capping to minimize the droppages before release.
• Provide the release schedule to the channels before their deadlines of booking to overcome unnecessary droppages.
• Ensure that the release material is delivered to the media on time and is implemented as per agreed schedule.
• Keep an eye on droppages happened from channels and counter them day by day to minimize droppages.
• Provide some FOC mileage to the clients in terms of air time, integrations and placement of their products.
• Create good relationship with CTS department of different channels for the placement of maximum spots of our clients.
• Correspondence with PBA & APNS for resolving disputed issues and regularization of clients.
Media PR
• Conduct PR activities for the promotion of new brands of our clients through coverage of their events by print and electronic medium.
• Arrange brand activation by road show, seminars, exhibitions and social programs for our clients.
• Placement of press releases of our clients in the print media & electronic media accordingly client’s instructions.
• Ensure guest appearance, brand pointers, endorsements and linking of our clients as per their desire.
• Facilitate our clients for their brand imaging and activation using ATLs and BTLs activities like CM PAK (Zong) Telecom, Wateen,
Philips, Nokia, Al Baraka Bank, Meiji, HMB, Summit Bank, NBP, Pizza Hut, Meiji, Al Meezan Investment, Engro
Foods, Abbott, Air Arabia, Eden Robe, Yamaha, TCF, UBL Fund Manager, Super Asia and Askari Bank.
Marketing
• Direct the development of company’s market requirement including product strategy.
• Monitor the development of business plan.
• Managing lifecycles and product positioning in market.
• Develop concepts and business strategies into product plan.
• Identify customer needs.
• Establish pricing strategies.
• Develop customer economic model.
• Develop competitive advantage, adoption and expansion of market.
• Identify new product opportunities, qualify and develop our product offering new application.
• Create sales tools, .training and material for sale.
• Suggest improvement in visibility and image of the company and its products.
• Develop plans to improve profits of the Company.
• MBA (Marketing) – Northwest University, London, UK. 2004
• Certificate of Business Application- Keystone College, London, UK. 2003
• M.Sc (Economics) – University of Karachi, Pakistan. 2001

3. PERSONAL DETAILS
Reference
SKILLS - INTEREST AND ACTIVITIES
• B.Sc - University of Karachi, Pakistan. 1997
• Intermediate (Pre-Eng)- Govt National College, Karachi, Pakistan. 1995
• Matriculation – Govt Boys Sec School, Karachi. Pakistan. 1993
Father Name : Syed Maaqsood Ul Hasan (Late)
Nationality : Pakistan
Gender : Male
Date of Birth : 24 April 1978
Marital Status : Married
Dependents : 04
Language Known : English & Urdu
Contact : A-07C, Sector X-1, Gulshan-e-Maymar, Karachi, Pakistan.
Email: snomanhasan@yahoo.com
snomanhassan@gmail.com
• IELETS with 6.5 bands
• Ms. Office
• Internet Surfing
• Sports Activities (Cricket, Tennis)
• Reading Newspaper
• Watching Movies
• Will be provided when asked.