1. Shivani Kharya
MBA - Marketing
601,B-Wing,Peace Valley Society Email : shahshivani2013@gmail.com
Pimple Saudagar Mobile : +91-7387978516
Pune - 411027
Professional Summary
• 3.4 years of work experience in Market analysis and Business development.
• Analyzing market trend and customer needs expectations for preparing new product which includes
price, identifying target market, through various marketing promotion methods.
• Experience in meeting and liaising with clients to discuss and identify their requirements.
• Well versed in the negotiation skills with clients and agency about the details of campaigns.
• Executing SWOT analysis of our competitors on basis of ad campaigns and location identification for
our business development.
• Develop and analyse the Market strategy to meet client needs.
• Working as CRM manager by coordinating with clients’ expectation and post sales issues like
payments and others.
• Communicating with the clients to understand their business requirements and helping them in
designing there ad campaign and product offering through expanding their market horizon.
• Campaign planning, creative services, producing advertising material, and media planning and
buying.
• Taking care of the ATL & BTL activities of the project
• Experience in defining strategies to develop effective marketing campaigns like Preparing &
Managing Email Campaigns.
• Maintaining and updating customer databases.
• Attending events such as conferences, seminars and exhibitions to learn and analyse new market
trends.
• Experience in Handling budgets, managing campaign costs and invoicing clients.
• Undertaking administration tasks.
• Excellent interpersonal skills, quick learner, confident and ability to think clearly, logically and work
accurately by paying attention to details.
Awards and Recognition
• Awarded as Organizational Excellence in 2016 for the excellent work.
• Top performance rating for 2013-2014 year.
• Awarded as a Star Performer in 2013.
Professional Experience
Shashwat Multiservices, Pune
Designation: Business Development Officer (Market Analyst)
Tenure : 12th
August, 2015 to Till Date
Roles & Responsibility
• To conduct the research for the current market trends of OOH Media.

2. • Identifying Advertising opportunities for Digital Hoardings, Hoardings Selling / Booking of Spaces,
kiosks, Bus Back, Auto Back, Radio etc.,
• Responsible for Media Planning as per the briefs provided by the customers & to offer solutions
that match with their objectives and brings out the best as a service provider.
• Making 'pitches', along with other agency staff, to try to win new business for the agency.
• Analysing new market campaigns for target market and of competitors, along with pricing
strategy.
• To study market trends to help our company and clients make better informed decisions.
• To identify target markets in order to generate the maximum amount of revenue.
• Coordinating with various departments to ensure timely delivery of campaigns.
• To maximize the optimization of existing live campaigns.
• Exposure in content writing for website development of shashwat Ads & Interiors.
• Managing customer relationships by sending them regular mails & calling.
• Managing the good relations with our clients and other Ad Agencies to provide different media
required by clients.
• To search for strategic locations for new hoarding to expand the business.
• Coordinate with top management in understanding different process plans and business process
in depth.
Chitra Media Services Pvt Ltd, Ahmedabad [Sister concern company Of Chitra Publicity]
Designation: Market Research Executive
Tenure : 2nd
July, 2012 to 15th
November, 2014
Roles & Responsibility
• To research & identifying Advertising opportunities for the business development.
• Approaching Client & Developing business for Out of Home Advertisement.
• Carrying out market research & monitoring competitor activities.
• To plan the hoardings campaign according to the requirement of clients.
• Building & Maintaining contacts
• Building, maintaining & updating mailing database.
• Maintaining professional internal & external relationship.
• Managing marketing & sales activity supporting my sales efforts.
• Handling overall administration work.
Clients: Schneider Electric, Hotel Holiday Inn, Sleep well, SDL Retail, Wrangler, Duke, Siyaram silks,
Allahabad Bank, Ganpat University, Shanti Juniors, INIFD, Green Leaf Realty, Sparsh & Devarsh
Construction etc.
SBI Mutual Fund, Ahmedabad
Designation: Intern (MBA Internship Program)
Tenure : 6 Week Training (2nd
June, 2011 to 18th
July, 2011)
Roles & Responsibility
• To Study the awareness of Mutual Fund.
• Selling of Mutual Funds Systematic Investment Plan through cold calling to generate Mutual fund
Business

3. • New Client acquisition and to understand the investment need of client and provide them the
solution.
• Advising customers about Mutual Funds and Market Conditions regarding Mutual Funds.
Educational Qualifications
 Master of Business Administration in Marketing from Sal Institute of Management, Gujarat
Technological University, Ahmedabad in 2012 with 75.0 %.
 Bachelor of Commerce from Aroma College, Gujarat University, Ahmedabad in June 2010 with
58 %.
 HSC and SSC from Aroma College, Gujarat Board, Ahmedabad with 59.14% and 67.86%.
Competencies
 Excellent interpersonal skills.
 Quick learner.
 Analytical and research skills.
 Confident and ability to think clearly.
 Good observes with keen eye on details.
 Problem solving attitude.
Personal Profile
Gender: Female
Marital Status: Married
Date of Birth: 23 Dec 1989
Languages Known: Hindi, English, Gujarati and Marathi