1. REPRESENTATION: The ideology behind this poster is that it is supposed to
keep the audience guessing, much like the film itself. The genre of this
product is gory horror. The representation of this poster is shocking and is
meant to show the film will be action packed. The audience that this poster is
intended for like all other horror films is an older audience. The institution
behind the film is Dimension Films. The narrative of the poster is quite simple
but does contain more text than other film posters I have looked at.
IMAGE : The main image on the poster is a close up of a young girl’s face. The
girl’s eyes are very wide and she looks shocked, like in the Jeepers Creepers
film poster, the eyes follow the viewer. This is to attract their attention and
be direct to the viewer. The girl is very pale, this could suggest she is very
frightened or has been killed or it could even mean that she is a ghost. There
are many different possibilities that this image can suggest to the audience
which makes them intrigued to find out what is really going on in the film. The
girl has a hand covering her mouth, this also suggest different things to the
audience. Is it her hand? And she is covering her mouth because she is
shocked. Or it could even be someone else’s hand that is covering her mouth
to stop her from screaming.
COLOUR:The poster is in black and white, this could represent the darkness of
death or the darkness of the murderer. It could also be a comparison between
the black and white of the poster and how discovering who the murderer is
not black and white meaning that it is not clear who the murderer is.
There is some narrative at the top of the poster in white text. ‘Someone has
taken their love of scary movies too far. Solving this mystery is going to be
murder.’ This text gives the audience a clearer understanding of what the film
will be about because it shows that it will be a film that is based upon finding
out who is committing murders. This text also makes the audience feel that
the film could be true because it talks about everyday stuff like ‘scary movies’.
By talking about a ‘scary movie’ in a scary movie it makes the film feel less
fictional. By using the word ‘murder’ to describe how hard it will be to find
the killer who committed the murders give the word a double meaning, it also
has a lot of significance. The text is also an introduction to the poster and
allows the audience to have their own opinion on what might occur in the
film.
TITLE: ‘Scream’ is written along the bottom in white, bold, block capital
letters. As it is big the audience notices it, because it is big and bold it
represents how a scream is because it is big and loud. The title is spaced out
across the page; this could represent the length of a scream and show it is
long. Also the end letter ‘M’ has been edited. The middle has been stretched
downwards so that it has a sharp point. This represents a knife which the
victims are killed by.

2. This is the poster used to advertise the film ‘Jennifer’s Body’ which can
be seen as either a horror or a thriller. The colours used in this poster
will distinguish to the target audience that this film is a horror with the
colours; red, black and white. Which are all typical of a horror film
poster and the school desk, whiteboard tells the audience that this film
will be set in a high school so that this will appeal to the people at
college and people around the age range 15-24 which is usually what
horror films are aimed at.
Jennifer’s Body is a very important way of constructing the narrative
image of the film. It contains a colour scheme of red, black and shades
of grey including white. The main text, ‘Jennifer’s Body’, is in a typical
high school baseball font which denotes that the film is set in a high
school. This text is also in contrasting bold red connoting danger, anger
and blood. High school is a typical teenage dwelling and therefore
works as an anchorage to prove that Jennifer’s Body falls into the teen
horror genre. The title is also in capitals which allows it to appear quite
striking which helps it to be identifiable.
The main image on the cover and poster is of a full length shot picture
of the main star within the film, Megan Fox. She wears a short grey skirt
and a low cut red top with shoes to match. Not only does this fit in with
the colour scheme of the poster, it also provides the gratification of
sexual desire for many adolescent males. The image of Megan Fox is
also influential to teenage girls as they aspire to look and be like her.
Fox is sitting on a typical American high school desk which anchors the
denotation of the film being set in a school. These are all factors that
would appeal to the target audience of teenagers. The conventions of
this image force the audience to pay attention because the only image
is of Megan Fox alone, staring straight into the camera. Fox Atomic
have decided to market the film ‘Jennifer’s Body’ by using the biggest
star within the film as this then means that teenagers will see a face
they can recognise. Megan Fox is the unique selling point for this
poster.
In the background of this picture on the poster cover more text is used
and this reads ‘Hell yes!’ Not only is this a play on words it also again
secures the denotation of the film being set in a highs school as the
white text appears to have been ‘written’ on a blackboard. Within this
image, the lighting is very dark apart from the lighting on the star, Fox.
The writing behind Megan Fox on the poster is also in the same font,
however it gives potential viewers and insight into what other people
thought about the film before they decide to watch it themselves.
Therefore all comments are positive to receive as many viewers as