This document provides an overview of Apple Inc., including its founders, current products, competitive environment, strengths, weaknesses, opportunities, threats, and future products. Apple has been very successful due to its consistency, focus on innovation, distinctive products, and desirable brand. While high prices and narrow product lines are weaknesses, Apple has opportunities to grow through new technologies, expanding markets, and strategic partnerships. Overall, Apple's unique designs and global brand recognition provide competitive advantages that will allow it to remain a leader in electronics.