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APPLE INC.
“THINK DIFFERENT”
APPLE’S FOUNDERS
Steve Jobs Steve Wozniak Ronald Wayne
APPLE’S CURRENT PRODUTS
COMPETITOR ENVIRONMENT
WHAT MAKES APPLE SO SUCCESSFUL
 Consistency
 Focus
 Innovative Advertisement
 Distinction
 Desirability
STRENGTHS
 Globally Recognized Brand
 Innovation
 Superior Quality
 Retail Strategy
 Faithful Customers
WEAKNESSES
 High Price
 Niche Market
 Narrow Product Line
 Cannibalization
OPPORTUNITIES
 Technological Innovations
 Growth Of Tablet And Smartphone Markets
 Investment In Research And Development
 Strategic Alliances
THREATS
 Stiff Competition
 Substitute Products
 Competitors Low Price Products
 Economy Downfall
APPLE WATCH
SERIES
Apple will make a
fitness and health a big
focus for the platform
going forward.
APPLE TV
Using SIRI to control
your TV.
Even get information on
sports, weather, movie
show timings while
enjoying TV.
SUMMARY
 Apple has more opportunities and strengths compared to
threats and weaknesses.
 But the company should device new strategies to address
threats and weaknesses effectively and look them as new
opportunities for development
 The uniqueness in its design gives the company a
competitive advantage which reflects in their sales.
 So it can be said that Apple will continue to be the leader
in the electronic industry in the years to come.
DISCLAIMER
 Created by Gade Nishanth Reddy, Mahindra Ecole Centrale,
Hyderabad, during a marketing internship by Prof. Sameer
Mathur, IIM Lucknow.

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