Before starting my flipbook, I knew I wanted to centre my focus around HR and how recruiters value online presence. As someone interested in potentially pursuing a career in HR, I found the topic relevant to what I want to study and current issue that will only continue to gain traction as more and more companies find new outlets to post job information and work culture.

1. HOW PERSONAL BRANDING IS YOUR MOST
VALUABLE ASSET BY NIKI KALERGIS
Photo by Viktor Hanacek

2. “To be in business today, our most important job is
to be head marketer for the brand called YOU.”
- Tom Peters
Source: Tom Peters, The Brand Called You, 1997

3. Everyone - including regular
professionals - is now
expected to perform
round-the-clock
personal brand maintenance…
Source: Dorie Clark, It’s Not A Job Search, It’s A Permanent Campaign, 2012

4. …And most people don’t realize it.
Source: Dorie Clark, It’s Not A Job Search, It’s A Permanent Campaign, 2012
- Dorie Clark

5. It has now become the expectation for all
job applicants to have an online presence.
Image by Viktor Hanacek;

6. “If you don’t have a
presence it reflects
you’re not up with
the times.”
Image via Viktor Viktor Hanacek; Source: Suzanne Bowness, Five
Ways To Be A Smart Social Media User In Your Job Hunt, 2013
- Patricia Polischuk

7. In 2012,
92%of U.S. companies used
social networks and media to find talent.
Image via Blog Herald; Source: Kimberley Kasper, Jobvite Social Recruiting Survey, 2012

8. According to the 2012 Jobvite Social
Recruiting Survey,
93%of recruiters use LinkedIn
66% use Facebook
54% use Twitter
Image via Niki Kalergis; Source: Kimberley Kasper, Jobvite Social Recruiting Survey, 2012

9. More and more people are turning to
Image via New Hope 360; Source: Rachael Emma Silverman, Lauren Weber, The New Resume: It’s 140 Characters…
to summarize their CVs in 140 characters.

10. “To land a job today, you have to consider yourself a
product to be sold in the marketplace.”
Image via Consumer CreditSource: Mary Eileen Williams, 5 Amazing Ways to Brand Yourself For Job Success, 2014
- Mary Eileen Willams

11. So how do you
stand out
from the crowd?
Image via Blue Mana Marketing

12. 1: IDENTIFY SELF-BRAND
Image via Viktor Hanacek

13. Image via The Avinash Mishra; Source: Tomas Chamorro-Premuzic, The Future of You, 2013
“In today’s world,
self-branding
matters more
than any other
form of talent.”
- Tomas Chamorro-Premuzic

14. Image via Strategy Online; Source: Alina Tugend, Putting Yourself Out There On A Shelf
- Sherry Beck Paprocki
“If you don’t brand yourself,
Google will brand you.”

15. “That means you need
to control what
information comes up
when your name is
searched online by a
potential employer.”
Image via Viktor Hanacek; Source: Alina Tugend, Putting Yourself Out There On A Shelf
- Alina Tugend

16. Image via ScopeInsight
2: DEMONSTRATE BRAND VALUE

17. The more value and content you regularly add to the stream,
the more likely it is that your new brand will be known.
Image via Posture By; Source: Tomas Chamorro-Premuzic
- Tomas Chamorro-Premuzic

18. Image via OLAP.com; Source: Tom Peters, The Brand Called You, 1997
Consistently delivering work on time
examples
Anticipating and solving problems
Completing projects within budget

19. Source: Dorie Clark, It’s Not A Job Search, It’s A Permanent Campaign, 2012
3: NETWORK

20. “The key to any personal
branding campaign is ‘word-
of-mouth marketing’”
Image via Cheap Marketer; Source: Dorie Clark, It’s Not A Job Search, It’s A Permanent Campaign, 2012
- Dorie Clark

21. Image via Getty Images; Source:Personal Branding Blog, 2014
It’s crucial to keep in touch and leverage
connections - both online and offline.

22. You are the leader
of your own brand.
Image via Stanford Review

23. Works Cited
Bowness, S. (2013, January 11). Five Ways To Be A Smart Social Media User In Your Job Hunt. Retrieved June 9, 2015, from The Globe and
Mail: http://www.huffingtonpost.com/eileen-williams/job-search_b_4804394.html
Chamorro-Premuzic, T. (2013, January 1). The Future Of You. Retrieved June 8, 2015 , from Harvard Business Review: https://hbr.org/2013/01/
the-future-of-you/
Clark, D. (2012, March 28). It's Not a Job Search, It's a Permanent Campaign. Retrieved June 10, 2015, from Havard Business Review: https://
hbr.org/2012/03/its-not-a-job-search-its-a-p/
Clark, D. (2011, March 1). Reinvesting Your Personal Brand. Retrieved June 9, 2015, from Harvard Business Review: https://hbr.org/2011/03/
reinventing-your-personal-brand
Kasper, K. (2012, July 9). Jobvite Social Recruiting Survey Finds Over 90% Of Employers Will Use Social Recruiting In 2012. Retrieved June 7,
2015 , from Jobvite: http://www.jobvite.com/press-releases/2012/jobvite-social-recruiting-survey-finds-90-employers-will-use-social-
recruiting-2012/
Personal Branding Blog. (2014, May 30). 5 Ways Networking Can Help Your Personal Brand. Retrieved June 11, 2015, from Business 2
Community: http://www.business2community.com/branding/5-ways-networking-can-help-personal-brand-0899167
Peters, T. (1997, August 31). The Brand Called You. Retrieved June 11, 2015, from Fast Company: http://www.fastcompany.com/28905/brand-
called-you
Rachael Emma Silverman, L. W. (2013, April 9). The New Résumé: It's 140 Characters; Some Recruiters, Job Seekers Turn to Twitter, but
Format Is a Challenge; Six Second Video Goes Viral. The Wall Street Journal , 1-2.
Tugend, A. (2009, March 27). Putting Yourself Out There on a Shelf to Buy. Retrieved June 11, 2015, from The New York Times: http://
www.nytimes.com/2009/03/28/your-money/28shortcuts.html?_r=2&
Williams, M. E. (2014, February 25). 5 Amazing Ways to Brand Yourself For Job Success. Retrieved June 8, 2015, from Huffington Post: http://
www.huffingtonpost.com/eileen-williams/job-search_b_4804394.html