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Rituranjan Goswami
Head – HR, Essar Steel, Hazira
20th February, 2013
Media design to be disseminated through social
interaction, created using highly accessible and
scalable publishing techniques
Media: beyond text, No limits... photos, videos, audio
Dissemination: Far wider network, far greater speed
Accessible & Scalable: anyone can create, distribute

Source: Barry Sampson‟s article from Inside Learning Technologies & Skills
Rituranjan Goswami: NHRD Talk on 20-Feb-2013
Internet: most significant development in human
communication & interaction
People no longer satisfied with being passive consumers
4 out 5 internet users visit social networks
% of time spent on social media sites on the internet
Pieces of content shared daily on Facebook (2010: 1.5
million, 2012: 8 billion)
“If the rate of change inside an institution is less than the
rate of change outside, the end is in sight”…Jack Welch
Source: Barry Sampson‟s article from Inside Learning Technologies & Skills
Rituranjan Goswami: NHRD Talk on 20-Feb-2013
2012 was the year for workforce
innovation, with more companies
experimenting with using social
media to brand and market their
organizations.
In 2013, companies will take social
further: this will be the year of Social
HR, with organizations integrating
social technologies into the way they
recruit, develop & engage employees

Rituranjan Goswami: NHRD Talk on 20-Feb-2013

This article is available online at:
http://www.forbes.com/sites/jeannemeister/2013/01/03/2013-the-year-of-social-hr/
1. „Gamification‟ becomes a standard practice
2. The Death of the Resume
3. Your „Klout Score‟ will become a measurable
currency
4. Personal Branding will be a required skill

5. Recruiters will find you before you know you are
looking for a job

Rituranjan Goswami: NHRD Talk on 20-Feb-2013

This article is available online at:
http://www.forbes.com/sites/jeannemeister/2013/01/03/2013-the-year-of-social-hr/
1. Engagement: Employees share their achievements,
recognitions on social media…is a huge motivator
2. Recruitment: Traditional resume replaced by personal
brand…different kind of „homework‟ before interview
3. Influence is a currency of social web, „Klout‟ is the standard
measure…„what‟s your influence‟…Are HR folks aware?
4. Personal Branding…differentiated value proposition: high IQ
or EQ? shift from a „knowledge economy‟ to „social economy‟
5. Head Start on Head Hunting: Some start-ups (Entelo,
TalentBin) are helping companies find eligible applicants
…scanning social networks, who all have updated CVs etc

Rituranjan Goswami: NHRD Talk on 20-Feb-2013
THANK YOU!
Rituranjan Goswami: NHRD Talk on 20-Feb-2013

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Social media nhrd_20_feb13

  • 1. Rituranjan Goswami Head – HR, Essar Steel, Hazira 20th February, 2013
  • 2. Media design to be disseminated through social interaction, created using highly accessible and scalable publishing techniques Media: beyond text, No limits... photos, videos, audio Dissemination: Far wider network, far greater speed Accessible & Scalable: anyone can create, distribute Source: Barry Sampson‟s article from Inside Learning Technologies & Skills Rituranjan Goswami: NHRD Talk on 20-Feb-2013
  • 3. Internet: most significant development in human communication & interaction People no longer satisfied with being passive consumers 4 out 5 internet users visit social networks % of time spent on social media sites on the internet Pieces of content shared daily on Facebook (2010: 1.5 million, 2012: 8 billion) “If the rate of change inside an institution is less than the rate of change outside, the end is in sight”…Jack Welch Source: Barry Sampson‟s article from Inside Learning Technologies & Skills Rituranjan Goswami: NHRD Talk on 20-Feb-2013
  • 4. 2012 was the year for workforce innovation, with more companies experimenting with using social media to brand and market their organizations. In 2013, companies will take social further: this will be the year of Social HR, with organizations integrating social technologies into the way they recruit, develop & engage employees Rituranjan Goswami: NHRD Talk on 20-Feb-2013 This article is available online at: http://www.forbes.com/sites/jeannemeister/2013/01/03/2013-the-year-of-social-hr/
  • 5. 1. „Gamification‟ becomes a standard practice 2. The Death of the Resume 3. Your „Klout Score‟ will become a measurable currency 4. Personal Branding will be a required skill 5. Recruiters will find you before you know you are looking for a job Rituranjan Goswami: NHRD Talk on 20-Feb-2013 This article is available online at: http://www.forbes.com/sites/jeannemeister/2013/01/03/2013-the-year-of-social-hr/
  • 6. 1. Engagement: Employees share their achievements, recognitions on social media…is a huge motivator 2. Recruitment: Traditional resume replaced by personal brand…different kind of „homework‟ before interview 3. Influence is a currency of social web, „Klout‟ is the standard measure…„what‟s your influence‟…Are HR folks aware? 4. Personal Branding…differentiated value proposition: high IQ or EQ? shift from a „knowledge economy‟ to „social economy‟ 5. Head Start on Head Hunting: Some start-ups (Entelo, TalentBin) are helping companies find eligible applicants …scanning social networks, who all have updated CVs etc Rituranjan Goswami: NHRD Talk on 20-Feb-2013
  • 7. THANK YOU! Rituranjan Goswami: NHRD Talk on 20-Feb-2013