Social Recruiting


Published on

How Social Media is changing recruiting and employer branding. A review of some sites that are changing the way people find jobs, manage their careers, and assess potential employers.

Published in: Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • 1964Written and proclaimed at the Institute of Contemporary Arts on an eveningin December 1963, the manifesto was published in January 1964. Inexplicably,to me, reverberations are still being felt.
  • Social Media has been and will be driven by changes in technology, but success depends on a focus on consumer needs and the consumer experience, not on technology.
  • Recruitment, so how does social fit into the recruitment process? Why does it make so much sense?
  • Does it make sense in recruitment? Absolutely. If we look at the elements that we just discussed that us social, and that is the power behind social media, we find that connections and mutual value = social.
  • Are others using social for recruitment?2009 Jobvite Social Recruitment Survey was conducted online between April 30 and May 15, 2009. The survey wascompleted by individuals responding to an invitation on the Jobvite website or to an invitation emailed to human resourceand talent management professionals. 438 individuals completed
  • What do they use it for?
  • How are they using social media?
  • Why?
  • There is a place for it in all phases.Caution though… debate in the recruiting world… should you google?
  • Which are the top?
  • This increase in reliance on social media has influenced the landscape of recruiting. We all know there is fintite pool of talent, and we all want it.
  • Social media is the great equalizer.
  • Social media is the great equalizer.
  • So because of that, employment branding is even more important.
  • It’s not a message any more… it’s not what you say about you. it’s transparency, help you provide, and access to the people that make your brand. It’s access to employees,
  • So what are company’s doing in social media in recruitment?
  • We know these are the top 3
  • Obviously have a presence… post jobs, etc.Used mostly around professional networking, alumni groups, exisiting employees.
  • Facebook info about them where people are. But also targeting info, segmenting people to info of relevance. Opening dialog, and providing a means for introductions, questions.
  • Use to connect others to other properties. Aggregate of info.International Intern Leadership Conference 2009 - Disney World. 3 day conference.
  • Biggest mistake to make… Numbers are not the success factor.if those people you’re connected with aren’t answering your phone calls and don’t know who you are, you aren’t really networking. You’re just connecting Make conversation. Ask for introductions. Share what you know.It’s a different thought procecss… it’s not all about filling positions. It’s about building relationships and making matches. Passive recruits. Best fits.
  • Social Recruiting

    1. 1. Recruitment: the social way<br />
    2. 2. the starting point<br />the who, what, where, when, why<br />the big three<br />the biggest mistake<br />the questions<br />agenda.<br />
    3. 3. social media<br />
    4. 4. focus on social,<br />not media.<br />
    5. 5. social;<br />attitudes, orientations or behaviors which take the interests, intentions or needs of other people into account <br />- Wikipedia<br />
    6. 6. Spend some time getting to know others.<br />Produce information of interest and benefit to them.<br />Share it and make it easy for others to do the same.<br />Listen and respond.<br />That is being social.<br />social tasks.<br />
    7. 7.
    8. 8. Connections + Mutual Value =<br />Successful Recruitment<br />Connections + Mutual Value =<br />Social<br />
    9. 9. Jobvite 2009 Social Recruitment Survey<br />
    10. 10. Jobvite 2009 Social Recruitment Survey<br />
    11. 11. The number of employers using social networking sites to screen candidates hasmore than doubled in the last year…<br /><ul><li>Nearly Half of Employers Use Social Networking Sites to Screen Job Candidates</li></ul> CareerBuilder Survey of 2,600 hiring managers, August 2009<br />
    12. 12. 45%<br />are using social networking to research backgrounds.<br />Up 22% from last year…<br /><ul><li>Nearly Half of Employers Use Social Networking Sites to Screen Job Candidates</li></ul> CareerBuilder Survey of 2,600 hiring managers, August 2009<br />
    13. 13. “We get a better quality recruit. They are much more engaged with the firm and who the firm ‘is’…”<br />$<br /><ul><li>Edelman UK CEO Robert Phillips“Firms 'miss' social site success” BBC News, July 2008</li></ul>PR company Edelman revealed thatsocial networking shaved 1% off its bottom line by encouraging its staff to use such websites as a recruitment tool<br />
    14. 14. Social sites are in turn recognizing the importanceof providing service and utility for recruiters<br />…LinkedIn has rolled out premium tools for recruiters, including RecruiterFindto find and engage the best passive candidates <br />…Facebook is working harder to win over recruiters, rolling out alliances with sites such as CareerBuilder<br />- Recruiters lean on social media to find, September 1, 2009<br />
    15. 15. Weave Social Networks Into The Recruiting Process<br />October 2007 “SvocialComputing Moves Into Recruitment”<br />
    16. 16. Jobvite 2009 Social Recruitment Survey<br />
    17. 17. David has a big chance against Goliath. <br />
    18. 18. Reach, access and opportunity are not dictated by size or popularity of a company.<br />social media levels the playing field.<br />
    19. 19.
    20. 20.
    21. 21. Social media affords recruits insights never before available. Into you.<br />
    22. 22. What you say about you is often secondary.<br />
    23. 23.
    24. 24. Employment branding is a whole new ballgame.<br />
    25. 25.
    26. 26.
    27. 27. Jobvite 2009 Social Recruitment Survey<br />
    28. 28.
    29. 29.
    30. 30.
    31. 31. connections = networks<br />
    32. 32. Successfully utilizing Social Media means starting with social, not technology.<br />Social Media levels the playing field in terms of access to talent.<br />Talent uses Social Media to research companies. Have a say in what they find.<br />Utilize social media for all stages in recruiting, but be sure they are have a purpose.<br />Numbers don’t equal success.<br />today’s takeaways.<br />
    33. 33. questions?<br />thank you.<br />
    34. 34.<br />thank you.<br />