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10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook


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Shopify's blog is always a great source of useful, actionable content. When we discovered Mark Macdonald's "10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook", we simply had to give it our signature visual treatment. Enjoy!

Published in: Marketing
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10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook

  1. 1. Ecommerce brands can increase sales & traffic with PRESENTS
  2. 2. 1 USE IMAGES
  3. 3. IMAGE NO IMAGE Images perform better on FB than any other kind of post - Images with context perform EVEN better. Make your images self explanatory or add a text overlay - Posts with images get 39% more engagement SOURCE:
  4. 4. 2 Sell the Lifestyle Around Your Product
  5. 5. CUSTOMERS ARE likelier to buy IF THEY CAN IMAGINE LIFE WITH YOUR PRODUCT Create vivid imagery for your customers Setting Will they use it at home? With friends? Visual Style Sophisticated? Soft? Related Products What's the toothbrush to your toothpaste?
  6. 6. 3 Create themed product collages
  7. 7. Collages are more interesting than plain old product shots - They trigger associations in the viewer's mind. - We don't use products in isolated contexts, so why should we look at them as such?
  8. 8. Run 4 Giveaways
  9. 9. Everyone Loves Discounts - 42% of customers like a brand on Facebook to receive coupons and discounts SOURCE:
  10. 10. Help Your Customers Help Their Friends - People love recommendations from friends, sweeten the deal with some coupons. - Consumers rely on word of mouth 2-10x more than paid advertisements. SOURCE: The Mckinsey Institute W.O.M ADS
  11. 11. 5 Offer time sensitive discounts
  12. 12. Time-sensitive Discounts Induce Urgency - Discounts can be worth the cost because they bring in new customers - By including minimum purchase limits, you boost sales without bleeding dry - 60% of women have made an impulse buy in the last year Last year’s impulsive SOURCE: lady shoppers
  13. 13. 6 Offer Gift Cards
  14. 14. Channel The Holiday Spirit - The National Retail Federation found 81% of Americans purchased gift cards during the holidays. - They also found that 70% of customers spent more than the cards value. HOLIDAY SEASON GIFT CARD BUYING AMERICANS Customers who spend beyond the gift card SOURCE:
  15. 15. 7 Run Contests
  16. 16. Contests Excite Your Customers (and attract new ones) - Encourage sharing to attract more customers - 35% of Facebook users like a page so they can participate in contests Eager contestants SOURCE:
  17. 17. Ask 8 Questions
  18. 18. Get Your Customers Talking - Customers want to be heard. Asking questions in your posts gives them permission to share - Posts with questions get 2x more comments SOURCE:
  19. 19. 9 Offer Free Shipping
  20. 20. Snag Boatloads of New Customers - 20% of consumers say free shipping is the MOST important factor when shopping online - 52% of shopping carts were abandoned due to a lack of free shipping SOURCE: Customers who find free shipping most important Carts abandoned due to lack of free shipping
  21. 21. 10 Use A Custom Facebook Store app
  22. 22. Use Apps To Complement Your Customers' Experience - Introduce your products to your customers ASAP. - There are many options for Facebook store apps that work with most ecommerce platforms. SOURCE:
  23. 23. A great Facebook page helps you acquire more customers. Visit Visit RReeffeerrrraallCCaannddyy..ccoom to learn how you can use your existing customers to do the same! CRafTED BY