Email marketing: The digital glue of social media - OMS Portland (June, 2010)

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Email marketing is the digital glue of social media. Learn how the two channels play together.

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Email marketing: The digital glue of social media - OMS Portland (June, 2010)

  1. 1. <ul><li>Online Marketing Summit </li></ul><ul><li>Portland | June 16, 2010 </li></ul><ul><li>Email Marketing: </li></ul><ul><li>The Digital Glue of Social Media </li></ul><ul><li>DJ Waldow </li></ul><ul><li>Director of Community </li></ul><ul><li>Blue Sky Factory </li></ul>
  2. 2. Email Marketing: The Digital Glue of Social Media
  3. 3. WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .
  4. 4. WHO IS DJ WALDOW?
  5. 5. <ul><li>Engagement </li></ul><ul><li>Email Marketing </li></ul><ul><li>Relationships </li></ul><ul><li>Conversations </li></ul><ul><li>Community </li></ul><ul><li>Social Media </li></ul><ul><li>Awareness </li></ul><ul><li>Sales </li></ul>WHAT ARE WE TALKING ABOUT? … in no particular order …
  6. 6. <ul><li>Silos </li></ul><ul><li>Interdependency </li></ul><ul><li>Cross-Pollination </li></ul>WHAT ELSE?
  7. 7. B2B VS. B2C
  8. 8.
  9. 9. SILOS EMAIL MARKETING SOCIAL MEDIA
  10. 10. <ul><li>EMAIL MARKETING </li></ul><ul><li>Old school </li></ul><ul><li>Dead </li></ul><ul><li>Dull, Boring </li></ul><ul><li>Tough to make $ </li></ul>SOCIAL MEDIA New school Alive Shiny, Exciting “ Easy Money” (Note Sarcasm) SILOS
  11. 11.
  12. 12. EMAIL MARKETING SOCIAL MEDIA
  13. 13. <ul><li>THE PERSON MANAGING YOUR EMAIL MARKETING PROGRAM IS LIKELY NOT YOUR SOCIAL MEDIA PERSON </li></ul>SILOS
  14. 14.
  15. 15. INTERDEPENDENCY
  16. 16. INTERDEPENDENCY
  17. 17. INTERDEPENDENCY
  18. 18. INTERDEPENDENCY
  19. 19. Overall, individuals who have increased their usage of social networks over the past six months are also using email more by a ratio of 11:1. Additionally, “heavy” Twitter users (defined as individuals who check Twitter several times a day) are more likely to increase email usage by a ratio of 8:1, while heavy Facebook users are more likely to increase email usage by a ratio of 4:1.
  20. 20. SOCIAL MEDIA NEEDS EMAIL MARKETING
  21. 21. SOCIAL MEDIA NEEDS EMAIL MARKETING 55+ EMAIL NOTIFICATIONS
  22. 22. Learn how to add this email sign up widget to your Facebook page EMAIL MARKETING NEEDS SOCIAL MEDIA
  23. 23. EMAIL MARKETING NEEDS SOCIAL MEDIA
  24. 24. EMAIL MARKETING NEEDS SOCIAL MEDIA
  25. 25. EMAIL MARKETING NEEDS SOCIAL MEDIA
  26. 26.
  27. 27. EFFECTIVE CROSS-POLLINATION <ul><li>Include </li></ul><ul><li>Make it easy </li></ul><ul><li>Be creative </li></ul><ul><li>Ask </li></ul><ul><li>Tell me why </li></ul><ul><li>Provide incentive </li></ul><ul><li>Don’t forget offline </li></ul>
  28. 28. CROSS-POLLINATION: INCLUDE
  29. 29. CROSS-POLLINATION: INCLUDE
  30. 30. CROSS-POLLINATION: MAKE IT EASY
  31. 31. CROSS-POLLINATION: BE CREATIVE
  32. 32. CROSS-POLLINATION: ASK
  33. 33. CROSS-POLLINATION: ASK
  34. 34. CROSS-POLLINATION: TELL ME WHY
  35. 35. CROSS-POLLINATION: TELL ME WHY
  36. 36. CROSS-POLLINATION: PROVIDE INCENTIVE
  37. 37. CROSS-POLLINATION: PROVIDE INCENTIVE
  38. 38. CROSS-POLLINATION: DON’T FORGET OFFLINE
  39. 39. CROSS-POLLINATION: DON’T FORGET OFFLINE
  40. 40. BENEFITS OF CROSS-POLLINATION <ul><li>Makes both email & social media messages more powerful & effective </li></ul><ul><li>Extends the reach of your emails & social networks </li></ul><ul><li>Pinpoints influential brand ambassadors </li></ul><ul><li>Grows your email database & social networks </li></ul><ul><li>All the cool kids are doing it </li></ul>
  41. 41.
  42. 42.
  43. 43. CONTINUE THE CONVERSATION
  44. 44. <ul><li>Word (slide 4): http://www.wordle.net/show/wrdl/2151544/ DJ_Waldow_in_words </li></ul><ul><li>B2B vs. B2C: DJ Waldow via iPhone (Dela Quist slide) </li></ul><ul><li>Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons) </li></ul><ul><li>Batman - http://www.flickr.com/photos/locationscout/ 3595095042 </li></ul><ul><li>Robin - http://www.flickr.com/photos/locationscout/3595095146 / </li></ul><ul><li>Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons) </li></ul><ul><li>Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons) </li></ul><ul><li>Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html </li></ul><ul><li>Kohl’s email: http://www.retailemailblog.com/2010/05/am-inbox-dedicated-social-emails- with.html </li></ul><ul><li>U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286 / </li></ul><ul><li>Beer Store: http://www.flickr.com/photos/djwaldow/4675386730 / </li></ul><ul><li>Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589 / </li></ul><ul><li>Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/ 4651025497 </li></ul><ul><li>*All other images are screengrabs from Twitter or my personal email inbox </li></ul>IMAGE CREDIT
  45. 45. <ul><li>Thank You </li></ul><ul><li>Visit </li></ul><ul><li>www.onlinemarketingsummit.com </li></ul><ul><li>f or more information </li></ul><ul><li>Follow us @OMSummit </li></ul>

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