Email marketing: The digital glue of social media - OMS Portland (June, 2010)

DJ Waldow
DJ WaldowAuthor, Podcaster, Blogger, Speaker at Living Your Passion Podcast
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Email Marketing: The Digital Glue of Social Media
WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the  idea that success isn't luck or an accident, but something you make  (Factory). Our chosen vehicle for helping you achieve success is  email marketing .
WHO IS DJ WALDOW?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT ARE WE TALKING ABOUT? …  in no particular order …
[object Object],[object Object],[object Object],WHAT ELSE?
B2B VS. B2C
Email marketing: The digital glue of social media - OMS Portland (June, 2010)
SILOS EMAIL MARKETING SOCIAL MEDIA
[object Object],[object Object],[object Object],[object Object],[object Object],SOCIAL MEDIA New school Alive Shiny, Exciting “ Easy Money” (Note Sarcasm) SILOS
Email marketing: The digital glue of social media - OMS Portland (June, 2010)
EMAIL MARKETING SOCIAL MEDIA
[object Object],SILOS
Email marketing: The digital glue of social media - OMS Portland (June, 2010)
INTERDEPENDENCY
INTERDEPENDENCY
INTERDEPENDENCY
INTERDEPENDENCY
Overall, individuals who have increased their usage of social networks over the past six months are also using email more by a ratio of 11:1. Additionally, “heavy” Twitter users (defined as individuals who check Twitter several times a day) are more likely to increase email usage by a ratio of 8:1, while heavy Facebook users are more likely to increase email usage by a ratio of 4:1.
SOCIAL MEDIA NEEDS EMAIL MARKETING
SOCIAL MEDIA NEEDS EMAIL MARKETING 55+ EMAIL NOTIFICATIONS
Learn how to add  this email sign up widget to your Facebook page EMAIL MARKETING NEEDS SOCIAL MEDIA
EMAIL MARKETING NEEDS SOCIAL MEDIA
EMAIL MARKETING NEEDS SOCIAL MEDIA
EMAIL MARKETING NEEDS SOCIAL MEDIA
Email marketing: The digital glue of social media - OMS Portland (June, 2010)
EFFECTIVE CROSS-POLLINATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CROSS-POLLINATION: INCLUDE
CROSS-POLLINATION: INCLUDE
CROSS-POLLINATION: MAKE IT EASY
CROSS-POLLINATION: BE CREATIVE
CROSS-POLLINATION: ASK
CROSS-POLLINATION: ASK
CROSS-POLLINATION: TELL ME WHY
CROSS-POLLINATION: TELL ME WHY
CROSS-POLLINATION: PROVIDE INCENTIVE
CROSS-POLLINATION: PROVIDE INCENTIVE
CROSS-POLLINATION: DON’T FORGET OFFLINE
CROSS-POLLINATION: DON’T FORGET OFFLINE
BENEFITS OF CROSS-POLLINATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email marketing: The digital glue of social media - OMS Portland (June, 2010)
Email marketing: The digital glue of social media - OMS Portland (June, 2010)
CONTINUE THE CONVERSATION
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IMAGE CREDIT
[object Object],[object Object],[object Object],[object Object],[object Object]
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Email marketing: The digital glue of social media - OMS Portland (June, 2010)