1. Nicole Crane
142 Main St, Unit #9, Norwalk, CT PHONE: (732) 688-2052 EMAIL: nicole@foodielovesfitness.com
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PROFILE
♦ Forward-thinking, reliable, creative writer and publicist with proven effective communication skills
♦ Possesses a positive, go-getter attitude and a strong ability to focus on any given task and to
independently deliver high-quality work in a deadline driven environment
EDUCATION
Montclair State University, Montclair, N.J., Cumulative GPA 3.94, Summa Cum Laude
B.A., Communication Studies with Concentration in Public Relations, May 2009
Institute for Integrative Nutrition, Health Coaching Certification Program, December 2014
Yoga Sculpt Instructor Certification Completion, Fortis Fitness & Yogalux, February 2017
WORK & ENTREPRENEURSHIP EXPERIENCE
Communications Specialist & Copywriter, Self-employed, Oct 2018-present
♦ Works with a variety of brands, including technology equipment manufacturers, social media
ad platform providers, and health-centered organizations, to write and edit content
♦ Tasked with creating content that reflects company branding and voice, including but not
limited to blog posts, newsletters, case studies, and social media copy
♦ Exhibits competency in creative writing, researching and interviewing abilities
♦ Thrives in deadline-driven environments and possesses excellent time management skills
Freelance Writer and Recipe Developer, Shape & FITNESS Magazines, January 2017-present
♦ Develops healthy recipes, demonstrates food photography skills, and contributes SEO-
friendly content for the sites’ healthy eating and lifestyle pages on a weekly/bi-weekly basis
♦ Recipe images and content are regularly featured on Shape’s social media channels, which
have a combined reach of over 2 million followers
♦ Tasked with continuously staying on top of current food trends and focusing on seasonal
ingredients, while aligning with the publications’ commitment to healthy living
Founder and Blogger of Website Foodie Loves Fitness, January 2012-present
♦ Created healthy living blog with a focus on vegetarian recipes, fitness trends, travel, local
hikes, and all topics related to optimal health and vibrant living
♦ Executed successful partnerships with over 50 brands to date on influencer campaigns that
elevate their brand awareness through sponsored blog and social media posts
♦ Developed expertise in WordPress site management, SEO, troubleshooting technical issues,
and blogger best practices
Pipeline Communications, Senior Account Executive, June 2013-July 2018
♦ Increased brand awareness and cultivated positive public perception for up to 12 high-profile
clients in the broadcast technology industry at a given time through direct brand
2. management, media relations, corporate positioning, product launches, sales collateral and
tradeshow marketing
♦ Exhibited leadership skills through collaborative project work and demonstrated strong time
management and organizational abilities in an independent work environment
♦ Effectively developed clients’ brand visions through:
- Ghostwriting, bylining, and copywriting creative articles for print and online media
- Press release and newsletter creation and distribution
- Social media account management and content creation
- Trade, national, and foreign media pitching to secure consistent editorial placements
- Creating press kits, coordinating press interviews, and providing support at industry
events with attendance of up to 100,000 people
- Collaborative development of catalogs and brochures with marketing personnel to
enhance sales reps’ understanding of complex product features and help them to sell
more effectively
- Editorial calendar, speaking opportunities, and media database compilation and tracking
- Monitoring of online and print media coverage and compilation of weekly news reports
- Demonstrated expertise in Photoshop, MailChimp, Adobe Acrobat and Microsoft Excel
- Proven efficiency in Cision, Vocus and Meltwater News systems
Certified Health Coach & Founder of Nicole Crane Health, January 2015-January 2018
♦ Fostered an entrepreneurial spirit by establishing the health coaching company to work one-
on-one with dozens of women to support them in achieving their healthy living goals
♦ Created customized health coaching programs depending on client needs that included:
conducting health counseling sessions, designing food plans, offering nutrition knowledge
and informational handouts, leading yoga and meditation sessions, sharing healthy recipes
and samples, and offering professional support in personal development
Morgan Hill Times and Gilroy Dispatch, Freelance Journalist, March 2013-May 2014
♦ Tasked with responsibility of regularly covering local events that often were focused on food,
fitness, and culture, to write feature stories for Bay Area, CA newspapers
♦ Demonstrated ability to adapt a journalistic writing style, work well with little direction and
under deadlines, and to “find the story” in assignments and at events
Pipeline Communications, Assistant Account Executive, June 2009-June 2013
♦ Supported senior account executives in public relations duties, and tasked with
responsibilities for clients that included: press release writing, editorial pitching, marketing
collateral creation, newsletter outreach, speaking opportunity pitching, press conference
planning, crisis management, and media interview coordination and follow-up
Pipeline Communications, Intern, September 2008-June 2009
♦ Successfully completed writing tasks, developed research skills and assisted co-workers with
projects while pursuing a Bachelor’s degree full-time
♦ Reviewed industry publications and produced monthly clip reports showcasing print coverage
for 15 company clients, utilizing skills in computer competency, image editing and
organization
