The document provides a summary of Michelle Paige Hutton's professional experience and qualifications. She has over 15 years of experience in marketing, event planning, project management, and community outreach. Her current role is Marketing Director at Cooper Aerobics in McKinney, TX where she plans events, manages digital marketing, and acts as a liaison in the community.

1. Michelle Paige Hutton
2824 Fair Timber Way, McKinney, TX 75071
214.418.3832
Skill Set
Marketing Organized Team Management Advocacy
Event Planning Strong Written Skills Advertising Community Relations
Excellent
Communicator
Project Management Branding
Strong Creative Drive Meeting Management Public Relations
Professional Experience
Cooper Aerobics, Craig Ranch, McKinney, TX Marketing Director, April, 2013 – Present
 Plan and coordinate on-site events including meetings, luncheons, social events, culinary
demonstrations/classes, lectures and physical education instruction generating additional revenue.
 Manage Membership retention strategies that improve member communication resulting in participation
in more programs and initiatives across the facility.
 Manage all print and web content from design to copy write for Cooper Aerobics, Craig Ranch.
 Maintain Cooper Fitness Center at Craig Ranch website (Kentico CMS Desk) in collaboration with the
brand guidelines of The Cooper Aerobics Company.
 Manage email communications for all internal and external messaging.
 Manage and update company facebook page to maintain social media engagement.
Facebook.com/coopercraigranch
 Liaison between Cooper Fitness Center at Craig Ranch and Mayor’s Health Partnership, MISD, City of
McKinney and Baylor Hospital.
 Successfully managed campaigns that secured the following awards:
o Back-to-back Reader’s Choice Awards for the McKinney Courier Gazette, (2013 & 2014),
http://starlocalmedia.com/extras/readers_choice/
o Best of McKinney Living Magazine (2014 & 2015) for facility and spa,
http://livingmagazine.net/bes-winners/
o McKinney Chamber of Commerce, Best Spa (2013), http://snurl.com/2a31g5m
o Fit Friendly Workplace award from the American Heart Association (2014 & 2015).
 Established partnerships throughout the community through leading Field Marketing Initiatives. Such
partnerships under my management include; TPC Craig Ranch, McKinney Chamber of Commerce,
Allen/Fairview Chamber of Commerce, local trade shows, health and wellness fairs and other business
functions.
 Update and maintain all internal department training and customer events utilizing CSI Software.
 Research, present and execute marketing solutions to keep facility and spa relevant in the market.
o Television media: www.youtube.com/watch?v=YEJdk823244,
 Initiate and document sales calls to identify customer potential by qualifying business needs.
o Facilitated change of soft drink vendors in onsite café from Coke to Pepsi to gain business from
PepsiCo, Inc. and Frito-Lay, Inc. headquarters.
Chick-fil-A at Custer & 121, McKinney, TX
Marketing & Administrative Director, August, 2006 – April, 2013
 Successfully supported the Operator to build, maintain and grow his business locally while maintaining
the highest levels of customer satisfaction.

2.  Effectively acted as the liaison between the restaurant and the community through daily interaction with
customers.
 Planned and executed promotional events with local schools, businesses, churches and non-profit
organizations at the restaurant and market level.
o Executed a week–long fundraising event for a local high school student with Leukemia that
encompassed a blood drive and donations that resulted in the restaurants highest net sales to
date.
o The community responded in droves from 5 different ISD’s to support the restaurants efforts and
show their appreciation and goodwill.
 Responsible for the promotion, tracking, execution and delivery of all catering which contributed to a
positive ROI for outside sales.
 Performed the daily administration of the restaurant, from interfacing with all vendors to ordering
supplies and team member uniforms.
 Entered and scheduled all invoices for payment, and printed checks accordingly.
 Served on a team that organized quarterly marketing events for the 79 Chick-fil-A restaurants in DFW.
 Installed, maintained and approved all POP and restaurant signage, including internal and external
menu boards.
 Negotiated sales and catering contracts that provided weekly meals to local high schools and middle
schools.
 Implemented fundraising guidelines for 18 different schools in four independent school districts.
 Served on the planning committee that organized and executed the first ever DFW Marketing
Conference without any financial support from the home office.
o Personally responsible for finding and negotiating arrangements for the guest speaker, Former
Biggest Loser contestant, Tracey Yukich.
o The conference attracted more than 30 vendors for the sales and marketing expo and 367
marketing directors from 7 states for a two-day conference at the Gaylord Texan.
 Developed multiple facebook pages that utilized social media internally to motivate and educate team
members, and externally to promote the restaurant, advertise upcoming events and build and maintain
guest relationships. Facebook.com/CFAcuster121
Chick-fil-A, Inc., Atlanta, GA
Event Marketing, 2006 – April, 2013
 Recruited by the Home Office as an ambassador of the Chick-fil-A brand.
 Traveled throughout the United States to open new restaurants (TX, KY, OK, PA, ID, CO, KS, MO, FL,
& LA).
 Responsible for building rapport with members of the community in established and low-awareness
markets through grassroots marketing, targeting local business owners.
 Collaborated with grand opening teams to “blitz” the community and distribute food, coupons and
promotional materials.
 Assisted in set-up and execution of the themed dinners for new employees and their families.
 Provided “Second Mile Service” at Premier Night events.
o This event targeted Chamber of Commerce members, local police and fire personal and other
community leaders.
o As part of the marketing team, I was tasked with the execution of dinner, guest speakers and
entertainment to establish the new restaurant as a partner in the community.
o Going the “second mile” involved providing exceptional customer service through a remarkable
experience.
 Executed the selection, processing, set-up and entertainment of up to 500 people for overnight
camp-outs.
 Successfully opened 47 restaurants and created thousands of “raving fans” along the way by
exceeding expectations.
 Served on a team to develop marketing software to be used by more than 1,600 restaurants.

3. Creative Accents, McKinney, TX
Creative Designer, January 1998 - Present
 Experienced seamstress, specializing in custom window treatments, bedding and decorative home
accessories.
 Proficient in making specialty clothing for the Chick-fil-A Cow.
Community Outreach
Mayor’s Health Partnership of McKinney, McKinney, TX
Corporate Liaison, June, 2013 – Present
 Promote a healthy, active community through fitness-based events and programs.
St. Peter’s Episcopal Church, McKinney, TX
Volunteer, April, 2006 – Present
 Offer general assistance to various individuals/groups in need or crisis.
Healthy Lifestyles Council, McKinney, TX
Corporate Partner
Elliott Elementary, August 2013 - Present
 Bring school staff, teachers, families and students together to address health and wellness issues.
 Focus on the collaboration between education and health.
Campus Improvement Team, McKinney, TX
Corporate Liaison
Elliott Elementary, August, 2011 – April, 2013
Ogle Elementary, August, 2010 – June, 2012
Scoggins Middle School, August, 2010 – June, 2012
 Collaborate with district & school staff, teachers and parents to establish and review goals and
objectives to promote public education.
McNeil Elementary PTO, McKinney, TX
President, August, 2005 – June, 2006
Fundraising Director, August, 2003 - June, 2005
Teacher Appreciation Director, August, 2001 – June, 2003
Eldorado Pointe Homeowners Association, McKinney, TX
President, January, 1999 – August, 2001
F.E.M.A.L.E./Plano, Plano, TX
Co-Founder, November 1996 – January 1999
 Launched and organized a local chapter of a national support group for stay-at-home moms.
EDUCATION
Oberlin College, Oberlin, OH
General Studies