Lynda Shirley has over 15 years of experience in sales, marketing, business development, community relations, and project management in both for-profit and non-profit industries. She has a background in healthcare, wellness programs, and community outreach. Her experience includes managing marketing teams, developing communication strategies and budgets, and leading community health initiatives. She is skilled in digital marketing, public relations, and client relations.

1. LYNDA V. SHIRLEY
Carrollton, Texas 75007 | 214-636-7058 | LyndaShirley1@aol.com
SALES AND MARKETING LEADERSHIP
Business Development | Community Relations | Philanthropic Programs
Multi-faceted, resourceful, and reliable management professional with comprehensive experience in both
For-Profit and Non-Profit business development, community relations, provider relations, philanthropic
program management, and project leadership in the health and wellness industry. Proactive, detail-oriented
and decisive team leader with demonstrated success in oversight of multiple complex project teams
simultaneously in fast-paced, deadline driven environments. Collaborative, flexible and forward-thinking
manager with excellent communication and interpersonal abilities to build rapport with multiple levels of
clients, staff, vendors, and other key stakeholders to ensure positive customer relations and exceptional
service. Adaptable and resilient with expertise in digital marketing strategy development, public relations,
advertising and presentations.
CORE STRENGTHS
• Community
• Business Development
• Corporate Health and Wellness
• Event Planning/ Management
• Promotions/Tradeshows
• Provider Relations
• Staff Management/
Recruitment/ Training
• Public Relations/Advertising
• Program Management
• Project Management
• Communications Strategy
• Philanthropic Program Management
• Digital Marketing Strategies
• Client Relations/ Service
• Communications/ Presentations
• Community Liaison
• Budget Management
PROFESSIONAL EXPERIENCE
BLUE CROSS AND BLUE SHIELD OF TEXAS, Richardson, Texas 2001 – 2015
Care Van®’ Program Manager /Community Relations Manager/Corporate Affairs/Public Affairs
Managed implementation of Blue Cross and Blue Shield of Texas, Caring for Children Foundation events in
North, East, and West Texas territories with responsibility for promotion of health and wellness products and
services; promoted companies’ services to community and faith based organizations; developed budgets
and reports. Managed community relations as dictated by Blue Cross and Blue Shield of Texas including
strategy, implementation, brand alignment and program tracking across all channels. Responsible for the
development , design, production and distribution of communications both internal and external. Worked as
point of contact on behalf for the Caring For Children Foundation with providers across the state of Texas.
Responsible for nurturing and maintaining provider and brokers relations on behalf of the foundation.
Managed 30+ contract nurses, numerous events and volunteers. Budget responsibility over $350,000
annually.
Key Achievements:
• Key Contact for the Caring for Children Foundation; wrote press releases, managed social media, event
management and brand promotion; collaborated with communications team to drive initiatives,
coordinate media responses, and develop strategies for initiatives including Building Healthy Families and
Get Kids Fit, Parents Guide to Nutrition.
• Successfully increased the public image of the organization with planning, organization and
implementation of marketing initiatives to enhance public awareness including participation in promotions
and tradeshows; negotiated and implemented activities to expand scope of health and wellness.
• Project manager responsible for bringing attention and solutions to consumer priorities, as well as driving
corporate strategy and message development.
• Trained and managed performance of staff and volunteers through prompt problem resolution, promotion
of a proactive work environment to achieve high morale and staff retention.
• Point of contact with Texas Medical Association (TMA) and Alliance and liaison between the TMA and Blue
Cross and Blue Shield of Texas Care Van Program to ensure positive customer relations.
• Collaborated with city and county health departments, local medical societies, hospitals and other
community partners to foster public and private efforts for immunization services, dental services and
health education.
ELB ENTERPRISE, Dallas, Texas
MCDONALD’S FRANCHISING COMPANY 1998 – 2001

2. Director of Marketing
Director of Marketing for more than 70 McDonald’s restaurants in the Dallas/Fort Worth Metroplex. Led 7
marketing managers to drive corporate strategy and message development promoting the McDonald’s
brand. Responsible for implementing and measuring the success of a comprehensive communication and
loyalty program through thought leadership and strategic planning. Responsible for continuously improving
recognition of the brand and enhancing customer’s experience.
Key Achievements:
 Successfully introduced “My Store Marketing” to 70 McDonald’s Restaurants. Goal of this program was to
brand the local McDonald’s restaurant as a trusted community partner.
 Managed and trained 7 My Store Marketing Managers to help build better, stronger communities; support
Ronald McDonald’s House Charities and leverage size, scope and resources to promote the brand.
 Introduced “Immunize for Healthy Lives” to the Dallas/Fort Worth Metroplex. Brought in Care Van from
the Caring for Children Foundation to immunize children at local McDonald’s restaurants. This program
was the first of it’s kind.
 Supervised, wrote and edited internal and external communication pieces.
OTHER PROFESSIONAL EXPERIENCE
Substitute Teacher – Carrollton/Farmers Branch ISD, Carrolton, Texas
Territory Sales Manager – Boise Cascade Office Products, Garland, Texas
Territory Sales Manager – Royal Business Machines, Dallas, Texas
Consumer Marketing Manager- Gulf States Utilities, Baton Rouge, Louisiana
EDUCATION / PROFESSIONAL DEVELOPMENT
Louisiana State University, Louisiana – BS Marketing
Leadership Richardson Graduate, Richardson, Texas, 2014
Cooper Institute, Dallas, Texas – Nutrition for Health and Fitness Certification, 2014
Cooper Institute, Dallas, Texas – Health Promotion Director Certification, 2014
Cooper Institute, Dallas, Texas – Coaching Healthy Behaviors, 2014
Blue Cross and Blue Shield Professional Development, Richardson, Texas – Integrated Marketing
Communications Certification, 2012
Center for Non-Profit Management, Brookhaven College, Farmers Branch, Texas – Non Profit Management
Certification, 2007
A&M University, Department of Recreations, Park and Tourism Science, College Station, Texas – Master
Event Manager Certification Program, 2005
Fairchild Consulting Group, Dallas, Texas – Media Training, 2003
PROFESSIONAL AFFILIATIONS
Leadership Richardson 2014 graduate
Chair – Immunize Kids, Dallas Area Immunization Coalition, Dallas, Texas
Chair – Big County Immunization Coalition, Abilene, Texas
Member – Immunize El Paso Immunization Coalition, El Paso, Texas
Member – Altrusa International Inc., Richardson, Texas
Member – Professional Women in Leadership, Richardson, Texas
AWARDS / RECOGNITION
National Winner – Immunization Coalitions/Public Health/Community Campaign at National Influenza
Vaccine Summit, Atlanta, Georgia, 2012
Altrusa International Inc., Richardson, Texas - Recognized as Woman of Tomorrow, 2013
Chosen to present “Care Van/McDonald’s Building Healthy Families” at the National Immunization
Conference, San Francisco, California, 2011
Chosen to present “The Art of Building Coalitions” at National Immunization Coalition Conference, New
Orleans, Louisiana 2010